From the Inside Flap
ROI for Nonprofits: The New Key to Sustainability"Nonprofits are not that different from for-profits." This statement alone can cause heated discussion, but the truth is, nonprofits face the same challenges as for-profits when it comes to raising money and keeping investors happy. When investors in nonprofits are shown that their money is making a difference and their investment is paying off, they are more likely to keep investing—making return on investment (ROI) a valuable method for nonprofits to demonstrate the value of their organization.
Written by Tom Ralser—a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector—ROI for Nonprofits: The New Key to Sustainability details the methods and processes to help non-profits raise money in an environment that increasingly demands accountabi-lity, transparency, and results. Divided into two main sections, the first section of the book establishes the benefits and motivations for the investment-driven approach, while the second section demonstrates the range in which ROI can be put to use.
Filled with an abundance of case studies as well as pragmatic tips, tools, and methods used successfully by hundreds of nonprofits, this practical book covers topics including:
Defining ROI
The Leverage of Investors
Learning from the For-profit World
Moving to an Investment-based Mindset
It's the Economy Stupid! Revisited
Treating Investors as Investors
The prospective investor in a nonprofit wants to know "What was accomplished with my money?" ROI for Nonprofits: The New Key to Sustainability offers imme-diately useful concepts that accentuate, enhance, and augment solid fundraising and represents a major change in how to capitalize on the motivations of those who are likely to invest in your organization.
--This text refers to the
Hardcover
edition.
From the Back Cover
Praise for ROI for Nonprofits: The New Key to Sustainability"Tom Ralser has managed to condense his years of experience as an educator, lecturer, and consultant into a wonderful book filled with lessons learned, real-world situations and sound business approaches. This is bound to become a desk reference for many nonprofit executives."
—Patricia J. Kota, RN, MSPL, Chief Executive Officer, Coastal Medical Access Project
"We have done logic models, SMART goals, and outcome measures for years. But after completing the OVP analysis, our staff and board members' enthusiasm for the mission increased, as they saw the significant economic value we contribute to our community each year. The OVP tool helps us make a compelling case for support that resonates with local donors and supporters beyond emotional appeals."
—Marina Sampanes Peed, President and Executive Director, The IMPACT! Group
"Tom Ralser's groundbreaking book ROI for Nonprofits is THE new guidebook for not-for-profit organizations serious about success."
—Bob Johnson, President, Smart Funding Plus, LLC
Written by Tom Ralser—a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector—ROI for Nonprofits: The New Key to Sustainability offers immediately useful concepts that accentuate, enhance, and augment solid fundraising and represents a major change in how to capitalize on the motivations of those who are likely to invest in your organization.
