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With this book, social marketers can now answer that nagging question from the CEO and CFO:
“How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest RIO and least risk?”
The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. The authors build a Media Engagement Framework that applies directly to:
RIO of Social Media is truly global in nature presenting case studies from around the world including Dell (Europe), Comcast (North America), Guinness Anchor Berhad (Malaysia) and Microsoft Asia Pacific. With this range of cast studies, the reader will be able to apply these concepts to their business whether they are based in New York, Shanghai, London or Sydney.
The book presents with an 8-step process to strategize, develop, implement and measure an effective social marketing strategy.
Steven W. Groves is the CEO and lead consultant for Social Marketing Conversations. As author, podcaster, blogger and digital polymath, he has worked with some of the most remarkable brands in social marketing and social media. He has consulted with a wide range of global industries on marketing and business development needs—consumer product goods companies, authors and publishers, real estate professionals, non-profits, banks and software companies. A sought-after speaker, Steven opened the 2010 Phoenix SCORE Social Media Conference, the “Social & Traditional Marketing” track for the 2010 Online Marketing Summit and the Arizona Small Business Association (ASBA) Social Media Symposium in 2009. He has lectured for ASU in the Barrett’s Honors College for Entrepreneurial Education.
Jerry Dimos is a Partner with The LiTMUS Group heading up the Singapore office. With more than 15 years of management consulting experience centered on strategy, growth and performance improvement programs for Fortune 500 companies, he has delivered successful projects across Asia Pacific playing major roles in improving the performance of complex, global organizations, delivering strategic and operational improvements within the banking, insurance, energy and consumer products sectors. Jerry has an MBA from the Chicago Booth Graduate School of Business, a Masters from the School of Engineering, University of Sydney and Post Graduate Degree in Information Technology from the University of Technology, Sydney. Jerry is a Chartered Management Accountant, a Certified Management Consultant and has been a contributor to many industry standards.
The book provides techniques such as the media engagement framework.
The inclusion of case studies in this book take the discussion up a notch and allow the reader to really see what the authors are writing about in action.
Having a framework to address these shortcomings will set your strategy apart from others who stop short of counting followers and fans.
>>>"ROI of Social Media:...Investment" is a Guide that will allow Serious Social Marketers the ability to answer The Question from the CMO, CEO and / or CFO - "How can we use this... Read morePublished on July 21, 2011 by Michael GreenGold