The Electoral College has played an important role in presidential politics since our nation’s founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won—and lost.
Shaw’s nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchases—plus key contacts in the Gore and Kerry camps—Shaw goes on to show that both sides used information on weekly shifts in candidate support to reallocate media buys and schedule appearances. Most importantly, he uses strikingly original research to prove that these carefully constructed plans significantly affected voters’ preferences and opinions—not in huge numbers, but enough to shift critical votes in key battlegrounds.
Bridging the gap between those who study campaigns and those who conduct them, The Race to 270 will provide political scientists and practitioners alike with fresh insights about the new strategies that stem from one of our oldest institutions.
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About the Author
Daron R. Shaw is associate professor in the Department of Government at the University of Texas at Austin. He has worked on several political campaigns, including both Bush-Cheney presidential bids.
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1 of 11 people found the following review helpful:
5.0 out of 5 stars
Prof Shaw is a genius,
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This review is from: The Race to 270: The Electoral College and the Campaign Strategies of 2000 and 2004 (Paperback)
We had Dr. Shaw as our government teacher at UT Austin. He put this book on the syllabus. His book is amazing, the mans a genius. His political insight is unparalleled. I wish everybody could have the pleasure of meeting him.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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media market level, presidential candidate appearances, candidate favorability, nonbattleground states, personal contacting, vote choice models, advertising differentials, pooled time series data, campaign effects, lean states, rally effect, favorability ratings, presidential campaigning, candidate preferences, candidate visits, news media coverage, persuasion effects Key Phrases - Capitalized Phrases (CAPs): (learn more)
Electoral College, New Mexico, West Virginia, Election Day, New Hampshire, New Jersey, New York, United States, Labor Day, Democratic Party, North Carolina, Bill Knapp, Miami-Fort Lauderdale, The American Voter, Social Security, Los Angeles, John Edwards, Rhode Island, Stanley Greenberg, Karl Rove, Democratic National Convention, Republican Party, Matthew Dowd, Ralph Nader, National Election Study Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
media market level, presidential candidate appearances, candidate favorability, nonbattleground states, personal contacting, vote choice models, advertising differentials, pooled time series data, campaign effects, lean states, rally effect, favorability ratings, presidential campaigning, candidate preferences, candidate visits, news media coverage, persuasion effects Key Phrases - Capitalized Phrases (CAPs): (learn more)
Electoral College, New Mexico, West Virginia, Election Day, New Hampshire, New Jersey, New York, United States, Labor Day, Democratic Party, North Carolina, Bill Knapp, Miami-Fort Lauderdale, The American Voter, Social Security, Los Angeles, John Edwards, Rhode Island, Stanley Greenberg, Karl Rove, Democratic National Convention, Republican Party, Matthew Dowd, Ralph Nader, National Election Study Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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