Race Appeal: How Candidates Invoke Race in U.S. Political Campaigns [Paperback]

Charlton McIlwain (Author), Stephen M Caliendo (Author)

Book Description

Publication Date: January 21, 2011

In the evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group. Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of colour. Combining rigorous analyses with in-depth case studiesoincluding an examination of race-based appeals in the historic 2008 presidential electionoRace Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.

Editorial Reviews

Review

"In their concise analysis of race in US politics, McIlwain and Caliendo present a fascinating, engaging interdisciplinary study of how candidates, the media, and the electorate view issues concerning race... The most important contribution is probably the varied and fascinating questions that McIlwain and Caliendo leave for future researchers to investigate. Their research provides a solid foundation that future scholars will surely build upon, to the benefit of the communication and political science disciplines. Summing Up: Recommended." Choice, September 2011

Book Description

In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.

Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.

Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election—Race Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.

--This text refers to the Hardcover edition.

See all Editorial Reviews

Product Details

• Paperback: 272 pages
• Publisher: Temple University Press (January 21, 2011)
• Language: English
• ISBN-10: 1439902763
• ISBN-13: 978-1439902769
• Product Dimensions: 8.9 x 6 x 0.6 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #891,805 in Books (See Top 100 in Books)