About the Author
Harrison Coerver is president of Harrison Coerver & Associates, a management consulting firm that specializes in strategy and planning for trade associations, professional societies, and other tax-exempt membership organizations. In the last 25 years, Harrison has consulted with more than 1,200 associations in strategy, planning, marketing, and management.
Mary Byers, CAE, formerly a senior-level association executive, is a consultant and professional speaker. She helps groups gain clarity and focus through facilitating strategic planning retreats, assisting committees and smaller work groups, and helping association staff and volunteers talk through tough issues.