Whether you re in business or considering starting a business, you probably created a business plan, analyzed your competition, and determined your marketing strategy. However, chances are you overlooked one of the most important aspects of creating success connecting your business and career to what make you unique and what jazzes you. Radical Attraction draws on scientific study to lay out a process for attracting the business and life of your dreams. McWard walks you through the Seven Guiding Principles of Radical Attraction, weaving great stories of success along the way, and encourages you to apply them to your business and your life. When you listen to your uniqueness, connect goals to what jazzes you, master your internal dialogue, take the right actions, are genuine and bold, and move past the negative, you will, indeed, radically attract the best customers, the best work, and the best life. Read this book, do what it says, and attract more of what you want in life and work. The positive results are radical. And the good news is Radical Attraction begins when you begin applying the principles in this book.
