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Radical Innovation: How Mature Companies Can Outsmart Upstarts Hardcover – January 15, 2000
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"...the authors lay out a systematic method for firms to manage this phenomenon." -- From The Industry Standard
"Radical Innovation is required reading for any manager in the management of research and development activities." -- Science and Technology, November 2000
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The subtitle of this book ("How Mature Companies Can Outsmart Upstarts") reminds me of Jack Welch's comments when explaining why he admires "small and sleek" companies:
"For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen.Read more ›
The authors present a list of 7 challenges that face the radical innovator and then they provide the competencies, or skills, that are necessary to meet these challenges. Throughout the text, real-life examples from well-known firms help the reader to understand how these challenges come about, and to even recognize a challenge should it present itself. The examples do tend to focus on radical innovations that are new technological products, but the recommendations could also be applied to other new ideas such as new management systems or organizational structures.
1. They should have had much more in-depth data, why stick so much to the surface ?
2. Is their overview of ways to deal with radical innovation comprehensive ?
Seen the impressive list of authors and the impressive research they've done the book is disappointing. Maybe because they were limited on what they could disclose, time pressure etc.
To learn more about dealing with radical innovation I recommend the books 'Corporate Venturing, 'Intrapreneuring', 'Webs of Innovation', 'The Innovators Dilemma'.
So should you read 'Radical Innovation ? Well if you're active in the field it should be on your shelves, otherwise I wouldn't spend my dollars on it.