Customer Reviews

"Radio Advertising Does Not Work." Says Who?

5 star:		(6)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

a very honest overview of the positives and negatives relating to radio advertising. Much of the information provided is not something that your local radio rep would normally share with you. I'm sure my business will benefit from the concepts and information presented in this book. I thoroughly enjoyed and recommend this book.

Ron Bartelstein
Atlas Restoration, LLC
"Foundation Repair Specialists"

If you want to know the facts of radio advertising without any fluff or hype, this book has it all! I read this book in one evening. It told me everything I wanted to know in specific terms. It's like my own personal industry insider. As a marketing professional, I use this book a lot. If you're in radio, advertising, or marketing, or if you're a business thinking about advertising on radio, this is a gem and an essential, must-have reference. It will save you a lot of trouble!

This book promises a lot in the table of contents, but it's so rudimentary & simple that it left me wanting. There is no sophistication, and the entire book is just one big plug for why you should advertise on radio. That, and there is no real substance. Take the fact that the margins are double a normal book just so they could get the page count up, for instance!

I would look elsewhere for expertise in radio advertising - this book was not worth my valuable time.

I sell radio advertising for a living and this is one of the best books about radio advertising that I've ever read. (Another great book is "Radio Advertising: the Authoritative Handbook" by Schulberg.) This is a small book with only 150+ pages but it's jam-packed with information. I finished the whole book in one evening -- I simply could not put it down. It's loaded with practical how-to steps in planning, buying and writing. And it's so easy to read. It makes radio advertising simple, logical, and fun!

This book has helped me make some very important decisions for my company. THANKS FOR THIS BOOK!

The 150 page book is a quick read. It is useful to a radio novice, helping me understand the terms and processes involved. It helped me better formulate the role of radio in may marketing plan and to develop a radio advertising strategy.

http://mop-jdh.blogspot.com/2009/01/radio-advertizing-can-work-for-right.html

I have read many books on radio advertising and this one is by far the best of the lot. I would recommend it for anyone who wants to get into radio advertising. It reads in plain english and is not written above the common reader. It's a very easy read and is very informative.

Like another reviewer, I read this in one sitting. A must-read for anyone curious about the world of radio advertising.