Customer Reviews

Radio Programming: Tactics and Strategy (Broadcasting & Cable Series)

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

This text is a "must read" for any radio station programmer in the developing world. The author has a very good grasp of the subject, and delivers his message in a gripping way that makes it difficult to put the book down until you've read it the first time. As a programmer on a major market station in the Caribbean, this book has reinforced some of my own deep convictions about formats, news, music, and sports in radio programming. This book is worth every dollar, and will be always close at hand where I can quickly refer to the sections which I've highlighted in neon yellow throughout the book.

Finally someone has written a book that will actually help Program Directors! I have learned more about Programming from this one book, than I have in my 14 years experience in the business!

This is a great book for beginners. Although some of the information seems a bit like common sense it helps to actual see it written down as advice. This book really gets you thinking about whether or not you are actually analysing what you are doing or just going though the motions. The practical suggestions are great.