The Radio Station, Eighth Edition: Broadcast, Satellite and Internet [Paperback]

Michael C Keith (Author)

Book Description

ISBN-10: 0240811860 | ISBN-13: 978-0240811864 | Publication Date: July 27, 2009 | Edition: 8

The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why.

The Radio Station details all departments within a radio station--be it a terrestrial, satellite, or Internet operation-from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective of where radio comes from, and where it is heading. The Eighth Edition of this classic text includes expanded sections on digital, satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to industry websites. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader.

* Classic and candid guide to the internal workings of radio stations * Updated coverage of the podcasting boom, the clustering of radio stations and station management, the integration of new (digital) technology, and more * New analysis of satellite radio and its role in radio broadcasting today * Brand new companion website

* The Radio Station is now celebrating its 25th anniversary!

Editorial Reviews

Review

"As for myself, and I believe the vast majority of my peers, this text is considered 'the' text about radio station operations and the radio industry. Michael's reputation as a scholar and author in this area is absolutely number one and the quality of each edition has only improved the status of the text...If you want a text that provides a solid grounding in the operation of a radio station and the radio industry in general, this is the text to use." --David Reese, author of The Audio Announcing Worktext

From the Back Cover

Foreword by Lee Abrams! The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. A comprehensive blueprint, this book details the functions performed successfully within every well-known station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why.

In a fresh and engaging style, The Radio Station, Eight Edition, details all departments within a radio station-be it a terrestrial, satellite, or Internet operation-from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective of where radio comes from, and where it is heading. The Eighth Edition of this classic text includes expanded sections on digital, satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to industry websites.

This Eighth Edition features new and expanded sections including:  * Satellite, web, and digital radio * Programming for Podcasting and Blogs * Rules and regulations * Portable People Meter and electronic research * Integration of new digital technology * Clustering of radio stations and management * Brand new companion website

See all Editorial Reviews

Product Details

• Paperback: 368 pages
• Publisher: Focal Press; 8 edition (July 27, 2009)
• Language: English
• ISBN-10: 0240811860
• ISBN-13: 978-0240811864
• Product Dimensions: 10.9 x 8.5 x 0.8 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #67,439 in Books (See Top 100 in Books)
  • #28 in Books > Humor & Entertainment > Radio > General Broadcasting

More About the Author

Michael C. Keith was born in Albany, New York. After serving in the Army, he spent a decade as a broadcaster and then became a college professor and eminent radio studies scholar. He has authored dozens of books, articles, and short stories. Among the former are a critically praised memoir (The Next Better Place), the most widely used text on radio (The Radio Station), a young adult novel (Life Is Falling Sideways), and two collections of stories (And Through the Trembling Air and Hoag's Object). His short stories have appeared in countless webzines and printed anthologies and have been nominated for the Pushcart Award and PEN/O.Henry Award.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Good info, April 17, 2011

By 

Bryanknight (Las Vegas, NV USA) - See all my reviews
(REAL NAME)   

This review is from: The Radio Station, Eighth Edition: Broadcast, Satellite and Internet (Paperback)

This is the textbook for my broadcasting class and while it is a lot of information per chapter, it is still all good information and will really let you into the world behind the scenes at your local radio station. It really talking about the whole business of radio. I recommend to anyone seeking to find out all about the workings of modern day radio.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Easy-to-Read, February 25, 2011

By 

Megan R. - See all my reviews

Amazon Verified Purchase

This review is from: The Radio Station, Eighth Edition: Broadcast, Satellite and Internet (Paperback)

I'm using this textbook for a radio class. It's easy to read and pretty interesting. Haven't had any complaints about it.