The Radio Station, Seventh Edition: Broadcast, Satellite & Internet (Paperback)

by MICHAEL C KEITH (Author)
Key Phrases: spec spots, station consolidation, radio salesperson, New York, Focal Press, United States (more...)

Editorial Reviews

Review
* Reviewer: A reader
This new edition is the best yet! Keith is the authority on this subject. There are no rivals to this commanding overview of the audio medium. The coverage of this topic is complete and then some in this edition. You want to know about radio? This incomparable book will tell you all you need to know. First rate.

* Reviewer: Dr. W. G. Covington, Jr. (Edinboro, Pennsylvania) -
If you want to know what the radio industry is all about read this book. It is written by a veteran in the field who has published extensively on the subject, presented research at conferences, and worked in the radio business before entering academe. Dr. Keith knows the business.
He traces trends and provides historical perspective on how things came to be as they are. Station managers would find this to be a useful resource manual. There are all kinds of subjects covered that they would face on a daily basis.
I recommend this book. I've used it in teaching at the university level over the years. Student feedback has been positive.

"Just as radio changes with the rise of digital options, so, too, does The Radio Station, Michael Keith's masterful updated survey of what has changed and what remains the same in the dynamic audio industry."
- Christopher Sterling,
George Washington University

Product Description
The bible for beginning radio professionals. A complete guide to the internal workings of radio stations and the radio industry.

Readers new to radio understand how each job is best performed, and they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station.

Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros.

Going strong after 20 years, The Radio Station is now in its seventh edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.

*Classic and candid guide to the internal workings of radio stations
*Updated to include a discussion of the podcasting boom
*New analysis of satellite radio and its role in radio broadcasting today

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Product Details

• Paperback: 400 pages
• Publisher: Focal Press; 7 edition (December 27, 2006)
• Language: English
• ISBN-10: 0240808509
• ISBN-13: 978-0240808505
• Product Dimensions: 9.9 x 7.8 x 0.7 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
• Amazon.com Sales Rank: #280,958 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 7 people found the following review helpful:

4.0 out of 5 stars Good Book., September 15, 2008

By	David A. Sparacio "David Sparacio" (Wood Dale, IL USA) - See all my reviews (REAL NAME)

This book is up to date. It has current popular names in radio and has information about current radio technology. I think those are really the only things that get changed from each edition. This book gives a good general overview of all the aspects of radio.