Customer Reviews

The Radio Station, Sixth Edition

5 star:		(5)
4 star:		(3)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

A concise and candid guide to the internal workings of radio stations and the industry. A comprehensive blueprint, this book details the functions performed successfully within well run radio stations.

This new edition updates and expands a classic text acclaimed by radio educators from around the world. New sections on radio and the Internet, AM stereo, cable and satellite radio, niche formats, mergers and more. Includes illustrations, feature boxes and quotes from industry pros.

If you want to know what the radio industry is all about read this book. It is written by a veteran in the field who has published extensively on the subject, presented research at conferences, and worked in the radio business before entering academe. Dr. Keith knows the business.

He traces trends and provides historical perspective on how things came to be as they are. Station managers would find this to be a useful resource manual. There are all kinds of subjects covered that they would face on a daily basis.

I recommend this book. I've used it in teaching at the university level over the years. Student feedback has been positive.

As an former DJ, I've wondered about the state of radio in this day and age. Michael Keith has done an excellent job of capturing it with this book. Mr Keith does a great job of describing radio's history, from its humble beginnings to today's world of culture of deregulation and consolidation, as well as also describing all the various departments and jobs within a station. I wish there'd been a book like this around when I was an announcer.

There are chapters devoted to programming (and various formats), sales, news, and research (always important facets that folk don't always think about), promotion, commercial production, even one on engineering (let us never forget the job the sometimes underappreciated engineers perform).

If you want to get into radio broadcasting or (like me) have an interest in the field and where it's headed you need to get this book.

I had a slight interest in radio before enrolling in a class at the University of Southern California. One day, I went to the bookstore to get my course books early and picked this one up. It's a true eye-opener and such a good reference text. If you have any desire to learn about radio in any facet at all, pick this one up - you won't regret it.

Though I'm not directly involved in the business of radio, I found this book to be quite interesting. Indeed this book is downright inspirational! I especially enjoyed the chapter on Sales (selling airtime) even though, prior to reading this book, I had little interest in sales of any kind. Many other topics (station management, news production, programming, etc.) are also covered in an in-depth manner. Anyone considering a career in radio should give this book a good read.

This new edition is the best yet! Keith is the authority on this subject. There are no rivals to this commanding overview of the audio medium. The coverage of this topic is complete and then some in this edition. You want to know about radio? This incomparable book will tell you all you need to know. First rate.

We used this book in broadcast collage and i still use it today to keep fresh i covers the diffrent areas of the broadcast station and is a very helpful book to have around so yes get a copy today for when you need to refresh your self or just want to learn the art of the broadcast station I know i will be ordering another copy soon :)

No doubt the best book ever on this subject. Wonderfully worthwhile.

This star, you're lucky it got that.
Grizzly Bear, [...]