Radio Syndication : How to Create, Produce, and Distribute Your Own Show [Paperback]

Scott B. DeWeese (Author)

Book Description

Publication Date: January 6, 2001

The only book of its kind. 10 easy steps: How to Create, Produce, Distribute, and Market Your Very Own Radio Show! National radio syndication for non-radio professionals, as well as the professional broadcaster.

Editorial Reviews

About the Author

Born in S.F., Ca., currently reside in Lake Tahoe Nevad. A major in Mass communications, minor in business. In talk radio since 1982. Started own syndication company in 1995, with a nationwide golf show.

Product Details

• Paperback: 127 pages
• Publisher: Elfin Cove Pr (January 6, 2001)
• Language: English
• ISBN-10: 094495832X
• ISBN-13: 978-0944958322
• Product Dimensions: 8.8 x 6 x 0.4 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 2.3 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #2,038,086 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

2.0 out of 5 stars Goes over the basics but skips a LOT of stuff, August 26, 2001

By A Customer

This review is from: Radio Syndication : How to Create, Produce, and Distribute Your Own Show (Paperback)

This book can give you the basic ideas behind how to syndicate a radio show. It is written in a upbeat, "anyone can get a show syndicated" tone that is quite unwarranted once you do a little more research. Some things that the author should have mentioned: 1) Yes, there is a need for syndicated programming, but there is a ton of competition out there, from some very well financed companies. Even the small radio stations he advises on starting with get tapes from these big companies 2) What kind of stations would be interested in the show idea you have. He makes it sound as if, by picking a topic you are passionate about, you stand a great chance of getting on the air. It may help, but if your passion is say, woodworking, (the choice he uses in your book) best of luck finding a station that is interested. I do believe that a small operation, with a good idea and good production can make a run at radio syndication against the big boys. Just realize that it is nowhere near as easy as this book makes it sound. Do a LOT of research before you commit to buying equipment and putting out a show

11 of 11 people found the following review helpful:

2.0 out of 5 stars Too General, February 22, 2002

By 

P.R.E.Z. (Ohio) - See all my reviews

This review is from: Radio Syndication : How to Create, Produce, and Distribute Your Own Show (Paperback)

If you want to know the general idea of what radio syndication is then this may be something you want to get. But one of the most important areas of syndication which is sponsorship is too lightly touched on and the focus of the book is mostly talk radio.

What definitely should have been included was how sattelite syndication works, along with how the internet can be a helpful tool.

Some of the editing needs to shored up also. An O.K. beginners book but seems a little rushed.

10 of 10 people found the following review helpful:

4.0 out of 5 stars This is a good read... Shame on those critics!, August 8, 2005

By 

S. Dexter "personal13" (Manhattan) - See all my reviews
(REAL NAME)   

This review is from: Radio Syndication : How to Create, Produce, and Distribute Your Own Show (Paperback)

I've been in the industry for several years as a radio and TV producer. I'm currently in the process of gearing up to syndicate my own radio show. Since I only know the newsroom angle and not the sales or marketing angle of the business, I had found myself stuck.
I work in a top ten market. I have tried unsuccessfully to find out information on selling advertising such as forms, prices, times, etc., and there was no way that anyone in the sales dept. would give me information out of fear that I would go behind their backs and sell my own advertising and get the commission. This book gave me some insight about sales complete with templates, and other forms that I needed to get started. This is also a quick read, which I liked. I find thick textbooks to be a bit overwhelming. The reason why I rated this book four out of five stars, is because I found so many type-os, not to fault the author-- but whoever edited the book should be spanked! So don't listen to those na'er do wells, and bottom feeders who poo-poo this book. Those critics fall into the category of either "has-been", "never was", or "wanna be, but never will be". (Lonely and bitter, table for one?) I am giving this book an honest assessment here, and since we are at a time when almost anything can become a show, there will always be room for fresh ideas. So go for it! Get the book! And disregard what those ogres had to say. They were probably born in the 1930s and are winded because technology has passed them by. One more thing: Scott Deweese, if you are reading this, please send me an email at [...]. I would like to ask you more questions about your chapter on ad sales. Thanks!