Customer Reviews

Radio Syndication : How to Create, Produce, and Distribute Your Own Show

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(2)
1 star:		(3)

 

 

This book can give you the basic ideas behind how to syndicate a radio show. It is written in a upbeat, "anyone can get a show syndicated" tone that is quite unwarranted once you do a little more research. Some things that the author should have mentioned: 1) Yes, there is a need for syndicated programming, but there is a ton of competition out there, from some very well financed companies. Even the small radio stations he advises on starting with get tapes from these big companies 2) What kind of stations would be interested in the show idea you have. He makes it sound as if, by picking a topic you are passionate about, you stand a great chance of getting on the air. It may help, but if your passion is say, woodworking, (the choice he uses in your book) best of luck finding a station that is interested. I do believe that a small operation, with a good idea and good production can make a run at radio syndication against the big boys. Just realize that it is nowhere near as easy as this book makes it sound. Do a LOT of research before you commit to buying equipment and putting out a show

If you want to know the general idea of what radio syndication is then this may be something you want to get. But one of the most important areas of syndication which is sponsorship is too lightly touched on and the focus of the book is mostly talk radio.

What definitely should have been included was how sattelite syndication works, along with how the internet can be a helpful tool.

Some of the editing needs to shored up also. An O.K. beginners book but seems a little rushed.

I've been in the industry for several years as a radio and TV producer. I'm currently in the process of gearing up to syndicate my own radio show. Since I only know the newsroom angle and not the sales or marketing angle of the business, I had found myself stuck.
I work in a top ten market. I have tried unsuccessfully to find out information on selling advertising such as forms, prices, times, etc., and there was no way that anyone in the sales dept. would give me information out of fear that I would go behind their backs and sell my own advertising and get the commission. This book gave me some insight about sales complete with templates, and other forms that I needed to get started. This is also a quick read, which I liked. I find thick textbooks to be a bit overwhelming. The reason why I rated this book four out of five stars, is because I found so many type-os, not to fault the author-- but whoever edited the book should be spanked! So don't listen to those na'er do wells, and bottom feeders who poo-poo this book. Those critics fall into the category of either "has-been", "never was", or "wanna be, but never will be". (Lonely and bitter, table for one?) I am giving this book an honest assessment here, and since we are at a time when almost anything can become a show, there will always be room for fresh ideas. So go for it! Get the book! And disregard what those ogres had to say. They were probably born in the 1930s and are winded because technology has passed them by. One more thing: Scott Deweese, if you are reading this, please send me an email at [...]. I would like to ask you more questions about your chapter on ad sales. Thanks!

The author would have you believe he has all the answers
when in fact he wrote the book after being fired from his
program director job at a local radio station and needed to come up with a money making idea to stay afloat.
I have been in broadcsting 20 plus years and have never heard of the author until a couple of years ago. In checking with radio industry colleagues no one has heard of the author. Be forewarned and cautioned, syndicated programming is VERY difficult to break into and most networks will not even consider your efforts unless you are a known quantity with a viable product.
Save your money and your time, your chances of hitting the lottery are better than getting syndicated.

Have 33 years in broadcasting and got the book second hand at a garage sale. If you belive what's in this book then I've got a bridge in New York you might like to purchase.

I bought this book some time ago and it's extremely sketchy. The author tried to syndicate a golf show and it failed, so he wrote this book. There are web sites that contain more meat than this thin paperback. Try googling "radio syndication" for example. Syndication may seem challenging, but you won't find the keys in an out of print book on Amazon. Look around and do some research, talk to people in the business if you can. The information is out there if you look for it.

This book is great. If you are looking to produce your own show as I am--all the answers are here. You could only do better if you know a program director or the author personally. It was exactly what I needed. Listen for me soon on the air!