The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.
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8 of 9 people found the following review helpful:
4.0 out of 5 stars
A great starting point for commercial production,
By A Customer
This review is from: The Radio & Television Commercial (NTC Business Books) (Paperback)
This book is a great starting point for anyone interested in the business of commercial production. The book is concise with many good practical examples. Although the process of commercial production is one too wide to cover in any detail, in a book of this length, the authors still manage to cover a complete spectrum of commercial producing options and possible projects. Whether you are in the production business or you are considering entering this exciting and rewarding field, this book is a good read.
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