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Raise the Bar: An Action-Based Method for Maximum Customer Reactions [Kindle Edition]

Jon Taffer
4.6 out of 5 stars  See all reviews (139 customer reviews)

Print List Price: $26.00
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Book Description

If there’s anyone who can prevent a bar or restaurant from going belly up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and co-producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.



Editorial Reviews

Review

"A fascinating and practical guide to what actually makes a bar into a great bar (and much can be applied to any service business). Jon doesn’t present ‘canned’ answers, he provides a way of methodically evaluating and challenging every aspect of what lies behind a great bar. He seamlessly blends data-backed insights with hard earned experience to create a template of how to construct a plan for success. It is so refreshing to read something which doesn’t present standard answers to non-standard issues." —Nick Shepherd, CEO Carlson restaurants/TGI Fridays

"When I was young and still learning the nightclub and bar business, I always went to Jon’s seminars and learned so much. Jon Taffer really had a big impact on me and my success and I still think of things he taught me. This book can do the same for you. It’s fun but make no mistake, Jon is all business as he fills the pages with great stories, practices and his proven formula for success." —Jesse Waits, Managing Partner of XS Nightclub, TRYST Nightclub, Botero Restaurant, Las Vegas

About the Author

Jon Taffer is the chairman of Taffer Dynamics (www.tafferdynamics.com) and president of the Nightclub & Bar Media Group. He’s an industry expert, management guru, and the television star of Spike TV’s Bar Rescue. With close to three decades of hands-on experience, Jon is a two-time winner of the Bar Operator of the Year Award.

Product Details

  • File Size: 1344 KB
  • Print Length: 258 pages
  • Page Numbers Source ISBN: 1477800840
  • Publisher: Amazon Publishing (October 8, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00CLIK6OO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #8,860 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
35 of 39 people found the following review helpful
5.0 out of 5 stars Business majors should read! October 9, 2013
Format:Kindle Edition|Verified Purchase
So, I do not think that Jon Taffer is the world's best restaurateur - BUT anyone studying business should read this book. All too often we see a ivory tower idea behind business decisions, while Job lays out pretty clear objectives. Do I think he is right all of the time? No... but he maintains a strategy which more business schools should focus on.

This is a good read (and if he actually wrote it as opposed to a ghost, he is a more articulate writing than I would have guessed). Do not go out and think that he is teaching you how to run your business... but listen to his ideas and customer focus, very important lessons in how this all works.

Well worth the money.
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20 of 22 people found the following review helpful
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
This book nails it. John Taffer is smart, funny, and quite seriously devoted to helping people learn how to do customer service, especially in the bar and restaurant industry. His show, Bar Rescue, made me a fan. This book made me a student. Taffer's persona on the show is not the real, thoughtful, intelligent man who wrote this book. I understand his show method, because I am also a student of Milton Erickson's "sudden therapy." Taffer, if you will pay attention, will show you how to not screw up.

His principles are basically no-brainers. They include giving your customers what they want, providing attentive service, and paying attention to what's going on.

If you want a good look at the business of running a bar or restaurant, this is the book for you.
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11 of 12 people found the following review helpful
5.0 out of 5 stars Recommendations are solid and actionable October 24, 2013
Format:Kindle Edition|Verified Purchase
While we all know the reality shows are made primarily for entertainment, I have made some mental notes about the lessons learned from watching the shows. When I purchased the book, I was eager to find out what wisdom Jon could share from all those businesses he tried to rescue and how closely my notes come to coincide with those nuggets of wisdom.

I was pleasantly surprised to find that many things Jon discussed in the book are consistent with what I learned from the shows. I think his advice can be helpful not only to the bar business but also to other types of business. The recommended business practices in the book resonate well with me.

While customer reaction and standard management are crucial, the book also emphasizes the importance of hiring solid employees who will fit well with your business and help everyone succeed. Although some interactions in the shows sometimes can get a bit superficial in front of the cameras, overall, I am convinced that Jon's recommendations in the book are solid and actionable.
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6 of 7 people found the following review helpful
5.0 out of 5 stars I DON'T EMBRACE PROBLEMS, I EMBRACE SOLUTIONS! October 22, 2013
By Sheri
Format:Hardcover|Verified Purchase
Excellent book, couldn't have been better. You almost feel at some points in the book John Taffer is personally there hahaha yelling about something- you can definitely feel his passion for what he does, and the BEST part is- it's AWESOME info! Easy read. Gives the reader not just rules but a background to why things are set at a certain standard and it makes sense. I will never pour sideways from a water pitcher again. EVER.
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3 of 3 people found the following review helpful
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
If you are looking for ways to improve your business and to improve in the competitive environment, textbooks written by academics are the norm. They have their strengths and weaknesses, but this book, written by a practitioner is a welcome reprieve. He explains what works for him and how it can be applied to your business. This book is a combination of data rich research and his own experience, making it the perfect way to learn about improving your service-industry enterprise. His lessons are broad enough that they can be applied to small operations, huge ones, and everything in between.

I'm not saying that ivory tower textbooks are not useful and beneficial, to broaden your thinking and improve your business's performance. "Raise the Bar" takes a different approach and I found it better and more useful for me.

I recommend this book.
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4 of 5 people found the following review helpful
4.0 out of 5 stars Informative and Helpful October 11, 2013
Format:Kindle Edition|Verified Purchase
After watching a few episodes of his show, Bar Rescue, I started writing down tidbits of info that he'd occasionally toss out there. This book essentially wrapped them all up for me so I won't have to spend as much time watching the show.

Taffer focuses on customer reactions as the driver of sales. There is great information on the hiring the right people, and creating processes. He uses numerous examples from bars that he has worked with both on and off the show. He does write about managing the food side of the business, but not what I would call comprehensively. Nothing in the book is groundbreaking information unless you fundamentally don't understand what customer service is all about.

It was a relatively quick read -- about five total hours of reading time. I enjoyed reading it and I kept coming back to it to learn more. The chapters are nicely paced and make it easy to find a place to stop when you need to. Certainly worth the cost of the Kindle version.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent Book, Quality Content November 17, 2013
Format:MP3 CD|Verified Purchase
Excellent book on leadership and all aspects of bar operation. No fluff, great viable and efficient content. Very impressed with the book thus far and very satisfied with my purchase. Highly recommended.
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2 of 2 people found the following review helpful
4.0 out of 5 stars I'll Drink To That October 31, 2013
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Customer satisfaction is key to success in any service business. The author, who helps struggling bars succeed, has written an entertaining and informative book. His method is less than earth shattering but provides solid, practical advice. If you've ever watched the author's show or really any of the rescue shows, from Kitchen Nightmares to Restaurant Impossible, the problems seem so obvious and the owners so oblivious. But lack of planning, unrealistic expectations, lack of experience and capital can spell disaster. This book is part cautionary tale and part how to manual. It is an easy and entertaining read sure to enlighten owners and patrons. Recommended.
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Most Recent Customer Reviews
4.0 out of 5 stars Good if you're a fan of the show, oversimplified and contextual (but...
As a longtime fan of his show, this book is pretty much the epitome of it - concise, useful (if sometimes oversimplified) information used to be applied in actionable cases (read:... Read more
Published 1 day ago by Adam
5.0 out of 5 stars Great book!
Tafer is the man! Great book!
Published 7 days ago by Rich
5.0 out of 5 stars Five Stars
Great product that works just like it was advertised for. I would recommend this to anyone needing one.
Published 8 days ago by Troy Mcclanahan
5.0 out of 5 stars All Taffer.... full of tips through ...
All Taffer....full of tips through the stories about the rescues.....
A must read...
Published 12 days ago by Jim Gillum
4.0 out of 5 stars I want more stories
This is an entertaining and informative book. But it ends up being a mix of how-to and tell-all. It would be great if Mr. Read more
Published 15 days ago by Darren O'Loughlin
5.0 out of 5 stars Awesome - the process and results are stunning!
On his Bar Rescue show, Jon Taffer says "I embrace solutions!" This book is packed with solutions, both to existing problems and also what solutions to implement before... Read more
Published 16 days ago by Anthony Tobin
5.0 out of 5 stars Five Stars
Very interesting to read and great information.
Published 18 days ago by Mama J.
5.0 out of 5 stars Five Stars
Great Audiobook!
Published 21 days ago by Tenisha Wallace
5.0 out of 5 stars Bar Rescue in Book for with extras
This book is more like Jon's commentary of Bar Rescue. He covers a lot of the same information, however there are lots of information that is very informative that is not in the... Read more
Published 22 days ago by Curt Flowers
5.0 out of 5 stars Five Stars
Love it. Mr. Staffer is someone that's very relatable in his writing. Every tip is a gem.
Published 22 days ago by Joe
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More About the Author

JON TAFFER is the chairman of Taffer Dynamics and President of the Nightclub & Bar Media Group. He's an industry expert, management guru, and the television star of Spike TV's Bar Rescue. With close to three decades of hands-on experience, Jon is a two-time winner of the Bar Operator of the Year award.

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