Start reading Raise the Bar on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
Sorry, this item is not available in
Image not available for
Image not available

To view this video download Flash Player


Raise the Bar: An Action-Based Method for Maximum Customer Reactions [Kindle Edition]

Jon Taffer
4.6 out of 5 stars  See all reviews (111 customer reviews)

Print List Price: $26.00
Kindle Price: $5.99
You Save: $20.01 (77%)
Borrow this book for free on a Kindle device with Amazon Prime. Learn more about Kindle Owners' Lending Library.
Join Prime to borrow this book at no cost.
The Kindle Owners' Lending Library gives you access to thousands of books, including New York Times bestsellers, to borrow and read for free.
  • Borrow a book as frequently as once per month
  • No due dates — keep books as long as you like and return them when it's time for something new
  • Read on any Amazon Kindle device

Amazon Prime members also enjoy:
  • Unlimited streaming of thousands of popular movies and TV shows with Prime Instant Video
  • FREE Two-Day Shipping on millions of items, with no minimum order size

For more information about the Kindle Owners' Lending Library visit our help page.

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $0.99 (Save 83%). Print edition purchase must be sold by Amazon. Learn more.

Whispersync for Voice

Now you can switch back and forth between reading the Kindle book and listening to the Audible audiobook. Learn more or scan your Kindle library to find matching professional narration for the Kindle books you already own.

Add the professional narration of Raise the Bar: An Action-Based Method for Maximum Customer Reactions for a reduced price of $1.99 after you buy this Kindle book.


Amazon Price New from Used from
Kindle Edition $5.99  
Hardcover $19.90  
Paperback --  
MP3 CD, Audiobook, MP3 Audio, Unabridged $8.63  
Audible Audio Edition, Unabridged $11.95 or Free with Audible 30-day free trial
Kindle Daily Deals
Kindle Delivers: Daily Deals
Subscribe to find out about each day's Kindle Daily Deals for adults and young readers. Learn more (U.S. customers only)

Book Description

If there’s anyone who can prevent a bar or restaurant from going belly up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and co-producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

Editorial Reviews


"A fascinating and practical guide to what actually makes a bar into a great bar (and much can be applied to any service business). Jon doesn’t present ‘canned’ answers, he provides a way of methodically evaluating and challenging every aspect of what lies behind a great bar. He seamlessly blends data-backed insights with hard earned experience to create a template of how to construct a plan for success. It is so refreshing to read something which doesn’t present standard answers to non-standard issues." —Nick Shepherd, CEO Carlson restaurants/TGI Fridays

"When I was young and still learning the nightclub and bar business, I always went to Jon’s seminars and learned so much. Jon Taffer really had a big impact on me and my success and I still think of things he taught me. This book can do the same for you. It’s fun but make no mistake, Jon is all business as he fills the pages with great stories, practices and his proven formula for success." —Jesse Waits, Managing Partner of XS Nightclub, TRYST Nightclub, Botero Restaurant, Las Vegas

About the Author

Jon Taffer is the chairman of Taffer Dynamics ( and president of the Nightclub & Bar Media Group. He’s an industry expert, management guru, and the television star of Spike TV’s Bar Rescue. With close to three decades of hands-on experience, Jon is a two-time winner of the Bar Operator of the Year Award.

Product Details

  • File Size: 1344 KB
  • Print Length: 258 pages
  • Page Numbers Source ISBN: 1477800840
  • Publisher: Amazon Publishing (October 8, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #13,016 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

Most Helpful Customer Reviews
32 of 36 people found the following review helpful
5.0 out of 5 stars Business majors should read! October 9, 2013
Format:Kindle Edition|Verified Purchase
So, I do not think that Jon Taffer is the world's best restauranteur - BUT anyone studying business should read this book. All too often we see a ivory tower idea behind business decisions, while Job lays out pretty clear objectives. Do I think he is right all of the time? No... but he maintains a strategy which more business schools should focus on.

This is a good read (and if he actually wrote it as opposed to a ghost, he is a more articulate writing than I would have guessed). Do not go out and think that he is teaching you how to run your business... but listen to his ideas and customer focus, very important lessons in how this all works.

Well worth the money.
Comment | 
Was this review helpful to you?
17 of 19 people found the following review helpful
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
This book nails it. John Taffer is smart, funny, and quite seriously devoted to helping people learn how to do customer service, especially in the bar and restaurant industry. His show, Bar Rescue, made me a fan. This book made me a student. Taffer's persona on the show is not the real, thoughtful, intelligent man who wrote this book. I understand his show method, because I am also a student of Milton Erickson's "sudden therapy." Taffer, if you will pay attention, will show you how to not screw up.

His principles are basically no-brainers. They include giving your customers what they want, providing attentive service, and paying attention to what's going on.

If you want a good look at the business of running a bar or restaurant, this is the book for you.
Comment | 
Was this review helpful to you?
8 of 9 people found the following review helpful
5.0 out of 5 stars Recommendations are solid and actionable October 24, 2013
Format:Kindle Edition|Verified Purchase
While we all know the reality shows are made primarily for entertainment, I have made some mental notes about the lessons learned from watching the shows. When I purchased the book, I was eager to find out what wisdom Jon could share from all those businesses he tried to rescue and how closely my notes come to coincide with those nuggets of wisdom.

I was pleasantly surprised to find that many things Jon discussed in the book are consistent with what I learned from the shows. I think his advice can be helpful not only to the bar business but also to other types of business. The recommended business practices in the book resonate well with me.

While customer reaction and standard management are crucial, the book also emphasizes the importance of hiring solid employees who will fit well with your business and help everyone succeed. Although some interactions in the shows sometimes can get a bit superficial in front of the cameras, overall, I am convinced that Jon's recommendations in the book are solid and actionable.
Comment | 
Was this review helpful to you?
5 of 6 people found the following review helpful
5.0 out of 5 stars I DON'T EMBRACE PROBLEMS, I EMBRACE SOLUTIONS! October 22, 2013
By Sheri
Format:Hardcover|Verified Purchase
Excellent book, couldn't have been better. You almost feel at some points in the book John Taffer is personally there hahaha yelling about something- you can definitely feel his passion for what he does, and the BEST part is- it's AWESOME info! Easy read. Gives the reader not just rules but a background to why things are set at a certain standard and it makes sense. I will never pour sideways from a water pitcher again. EVER.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent Book, Quality Content November 17, 2013
Format:MP3 CD|Verified Purchase
Excellent book on leadership and all aspects of bar operation. No fluff, great viable and efficient content. Very impressed with the book thus far and very satisfied with my purchase. Highly recommended.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
If you are looking for ways to improve your business and to improve in the competitive environment, textbooks written by academics are the norm. They have their strengths and weaknesses, but this book, written by a practitioner is a welcome reprieve. He explains what works for him and how it can be applied to your business. This book is a combination of data rich research and his own experience, making it the perfect way to learn about improving your service-industry enterprise. His lessons are broad enough that they can be applied to small operations, huge ones, and everything in between.

I'm not saying that ivory tower textbooks are not useful and beneficial, to broaden your thinking and improve your business's performance. "Raise the Bar" takes a different approach and I found it better and more useful for me.

I recommend this book.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
4.0 out of 5 stars I'll Drink To That October 31, 2013
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Customer satisfaction is key to success in any service business. The author, who helps struggling bars succeed, has written an entertaining and informative book. His method is less than earth shattering but provides solid, practical advice. If you've ever watched the author's show or really any of the rescue shows, from Kitchen Nightmares to Restaurant Impossible, the problems seem so obvious and the owners so oblivious. But lack of planning, unrealistic expectations, lack of experience and capital can spell disaster. This book is part cautionary tale and part how to manual. It is an easy and entertaining read sure to enlighten owners and patrons. Recommended.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
4.0 out of 5 stars Fan of "Bar Rescue" then you'll enjoy this book. October 23, 2013
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Taffer does a great job on his show turning bars around, and what you get in the show are snippets of what makes a business good. This book fills in the gaps, don't get me wrong it's a lot of the same info you hear on the show, but it also goes more in depth in some areas explaining really that customers are king. They are the boss, and you must do what you can to give them a great experience while staying profitable.

The book covers everything from how you act and react to how you setup your establishment. It's really a great book for anyone that is a fan of Bar Rescue, is in the service industry or wants to understand business and human behaviour.

My mom actually owns a wine bar and I plan on sending her a copy of this book, I think she would enjoy reading it and pick up some good tips from it.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Great read
For anyone that has seen Jon Gaffer on tv's Bar Rescue you will enjoy this book. A lot of what he says and does is explained. Read more
Published 9 days ago by Alicia Byrn
5.0 out of 5 stars fun read
found this a fun and different twist of motivation towards management. encourage it for anyone looking to change/improve their culture and needing motivation.
Published 9 days ago by Anthony Cali
5.0 out of 5 stars Great book!
Like the program Bar Rescue they'll love "Raise the Bar". Tagger reveals a lot about the science of selling food and drinks.
Published 14 days ago by Bonnie Manuelle
5.0 out of 5 stars great read
I was a little hesitant to read the book because of bar rescue but after reading it I have ,add it a required read for my whole staff. Read more
Published 14 days ago by Triad
5.0 out of 5 stars Awesome
Should be required reading for college courses, insight to business practices beyond a textbook. Plus its got some funny examples
Published 14 days ago by J. Foster
5.0 out of 5 stars Great Small Business Read
This book isn't just for bar owners. I own a bowling center and found Jon Taffer's advice to be just as relevant to my business. Read more
Published 15 days ago by Oz
5.0 out of 5 stars Fantastic book
Jon is the man. He knows everything about how to run a bar, but this book is good for how to manage anything. Buy it.
Published 15 days ago by Patrick Leistner
5.0 out of 5 stars Jam Packed With Useful Information for any Small Business
Brilliant book, jam packed with useful information for any small business - we are all in the hospitality business to some extent, all responsible for creating delightful customer... Read more
Published 27 days ago by Marc Enriquez
5.0 out of 5 stars One of the better business books I've read and its applicable to any...
Jon Taffer's reality TV show, 'Bar Rescue' is more than bar management, its business management and seeing him zero-in on the things that make a difference is impressive. Read more
Published 28 days ago by John Ramsey
5.0 out of 5 stars great for fans of the show and business owners.
If your a fan of his show it's great. If you're anyone in any business there's a lot of good stuff to learn and apply.
Published 28 days ago by erich brukner
Search Customer Reviews
Only search this product's reviews

More About the Author

JON TAFFER is the chairman of Taffer Dynamics and President of the Nightclub & Bar Media Group. He's an industry expert, management guru, and the television star of Spike TV's Bar Rescue. With close to three decades of hands-on experience, Jon is a two-time winner of the Bar Operator of the Year award.

What Other Items Do Customers Buy After Viewing This Item?


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in

Look for Similar Items by Category