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Raise the Bar: An Action-Based Method for Maximum Customer Reactions [Kindle Edition]

Jon Taffer
4.6 out of 5 stars  See all reviews (205 customer reviews)

Print List Price: $26.00
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Book Description

If there’s anyone who can prevent a bar or restaurant from going belly up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and co-producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.



Editorial Reviews

Review

"A fascinating and practical guide to what actually makes a bar into a great bar (and much can be applied to any service business). Jon doesn’t present ‘canned’ answers, he provides a way of methodically evaluating and challenging every aspect of what lies behind a great bar. He seamlessly blends data-backed insights with hard earned experience to create a template of how to construct a plan for success. It is so refreshing to read something which doesn’t present standard answers to non-standard issues." —Nick Shepherd, CEO Carlson restaurants/TGI Fridays

"When I was young and still learning the nightclub and bar business, I always went to Jon’s seminars and learned so much. Jon Taffer really had a big impact on me and my success and I still think of things he taught me. This book can do the same for you. It’s fun but make no mistake, Jon is all business as he fills the pages with great stories, practices and his proven formula for success." —Jesse Waits, Managing Partner of XS Nightclub, TRYST Nightclub, Botero Restaurant, Las Vegas

About the Author

Jon Taffer is the chairman of Taffer Dynamics (www.tafferdynamics.com) and president of the Nightclub & Bar Media Group. He’s an industry expert, management guru, and the television star of Spike TV’s Bar Rescue. With close to three decades of hands-on experience, Jon is a two-time winner of the Bar Operator of the Year Award.

Product Details

  • File Size: 1344 KB
  • Print Length: 258 pages
  • Page Numbers Source ISBN: 1477800840
  • Publisher: Amazon Publishing (October 8, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00CLIK6OO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #33,460 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
42 of 47 people found the following review helpful
5.0 out of 5 stars Business majors should read! October 9, 2013
Format:Kindle Edition|Verified Purchase
So, I do not think that Jon Taffer is the world's best restaurateur - BUT anyone studying business should read this book. All too often we see a ivory tower idea behind business decisions, while Job lays out pretty clear objectives. Do I think he is right all of the time? No... but he maintains a strategy which more business schools should focus on.

This is a good read (and if he actually wrote it as opposed to a ghost, he is a more articulate writing than I would have guessed). Do not go out and think that he is teaching you how to run your business... but listen to his ideas and customer focus, very important lessons in how this all works.

Well worth the money.
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23 of 26 people found the following review helpful
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
This book nails it. John Taffer is smart, funny, and quite seriously devoted to helping people learn how to do customer service, especially in the bar and restaurant industry. His show, Bar Rescue, made me a fan. This book made me a student. Taffer's persona on the show is not the real, thoughtful, intelligent man who wrote this book. I understand his show method, because I am also a student of Milton Erickson's "sudden therapy." Taffer, if you will pay attention, will show you how to not screw up.

His principles are basically no-brainers. They include giving your customers what they want, providing attentive service, and paying attention to what's going on.

If you want a good look at the business of running a bar or restaurant, this is the book for you.
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14 of 16 people found the following review helpful
5.0 out of 5 stars Recommendations are solid and actionable October 24, 2013
Format:Kindle Edition|Verified Purchase
While we all know the reality shows are made primarily for entertainment, I have made some mental notes about the lessons learned from watching the shows. When I purchased the book, I was eager to find out what wisdom Jon could share from all those businesses he tried to rescue and how closely my notes come to coincide with those nuggets of wisdom.

I was pleasantly surprised to find that many things Jon discussed in the book are consistent with what I learned from the shows. I think his advice can be helpful not only to the bar business but also to other types of business. The recommended business practices in the book resonate well with me.

While customer reaction and standard management are crucial, the book also emphasizes the importance of hiring solid employees who will fit well with your business and help everyone succeed. Although some interactions in the shows sometimes can get a bit superficial in front of the cameras, overall, I am convinced that Jon's recommendations in the book are solid and actionable.
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5 of 5 people found the following review helpful
Format:MP3 CD
In the words of Fat Amy in the trailer for Pitch Perfect Two when she crashes down the dormitory stairs on a sledding disc, Jon Taffer also “Crushed it” in his book Raise the Bar.

I’ve never watched the show, Bar Rescue, however who isn’t familiar with Taffer and the work he’s done to help turnaround failing bars and restaurants across the U.S.? My business partner and editor, Michael Perlis, covered one of Taffer’s packed conventions in Vegas last year and was equally impressed. (Read Michael’s coverage here: http://evewine101.com/2014/05/03/perlis-picks-2014-nightclub-bar-convention-trade-show)

Taffer actually came to my Santa Clarita neighborhood and worked changing The Tailgate into The Shot Exchange. (The story: http://www.hometownstation.com/santa-clarita-news/business/tv-show-bar-rescue-features-santa-clarita-bar-shot-exchange-39833 update: http://www.barrescueupdates.com/2014/04/bar-rescue-shot-exchange-tailgate-update.html and Facebook page: https://www.facebook.com/theshotexchange)

The biggest takeaway I got from Taffer’s book was how his business acumen could apply to much more than the bar industry. My notes are below, in digestible one-liners:

Proper clothing on the staff and makeup for women is seen as professional.

Delays in being seated or after requesting the check affects the overall perception.

Problems encountered by customers are not always voiced, they just don’t return.

Being a “Foodie” is not a qualification to run a restaurant.

Your business must have procedures and manuals in place.

A customer’s laughter is a sign of success.

Focus on your guest’s reactions (on social networks or in person) not on spending money on advertising in media.
Read more ›
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7 of 8 people found the following review helpful
5.0 out of 5 stars I DON'T EMBRACE PROBLEMS, I EMBRACE SOLUTIONS! October 22, 2013
By Sheri
Format:Hardcover|Verified Purchase
Excellent book, couldn't have been better. You almost feel at some points in the book John Taffer is personally there hahaha yelling about something- you can definitely feel his passion for what he does, and the BEST part is- it's AWESOME info! Easy read. Gives the reader not just rules but a background to why things are set at a certain standard and it makes sense. I will never pour sideways from a water pitcher again. EVER.
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4 of 5 people found the following review helpful
4.0 out of 5 stars Informative and Helpful October 11, 2013
Format:Kindle Edition|Verified Purchase
After watching a few episodes of his show, Bar Rescue, I started writing down tidbits of info that he'd occasionally toss out there. This book essentially wrapped them all up for me so I won't have to spend as much time watching the show.

Taffer focuses on customer reactions as the driver of sales. There is great information on the hiring the right people, and creating processes. He uses numerous examples from bars that he has worked with both on and off the show. He does write about managing the food side of the business, but not what I would call comprehensively. Nothing in the book is groundbreaking information unless you fundamentally don't understand what customer service is all about.

It was a relatively quick read -- about five total hours of reading time. I enjoyed reading it and I kept coming back to it to learn more. The chapters are nicely paced and make it easy to find a place to stop when you need to. Certainly worth the cost of the Kindle version.
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Most Recent Customer Reviews
5.0 out of 5 stars A MUST READ!
AN EXCELLENT BOOK FOR ANYONE CONSIDERING THE BAR OR RESTAURANT BUSINESS.
I ONLY WISH THAT I HAD A BOOK LIKE THIS BACK IN THE LATE 60'S/EARLY 70'S WHEN I
RAN A BAR ON THE... Read more
Published 6 days ago by KEN ZAVAYNA
5.0 out of 5 stars Five Stars
Great book for anybody in management not just bars or on premise venues
Published 7 days ago by Jorge Torres
5.0 out of 5 stars Five Stars
Order arrived in perfect condition...no complaints
Published 8 days ago by Nicolas C Peterson
4.0 out of 5 stars Great book
Very useful and timely information. I will use what I learned for a golf course snack bar. Best book I've read this year.
Published 26 days ago by John Alan Loreg
5.0 out of 5 stars Good book, interesting if you watch Bar Rescue because ...
Good book, interesting if you watch Bar Rescue because he ties those restaurants to the business lesson he is discussing.
Published 1 month ago by sauralf
5.0 out of 5 stars If you are in a service business or aspire to ...
If you are in a service business or aspire to be here is your bible. Thank you for sharing Mr. Jon Taffer!
Published 1 month ago by Bearclaw
5.0 out of 5 stars Excellent
Excellent! Insightful, a great inspiration for those in the biz.
Published 1 month ago by Stacey Warber
5.0 out of 5 stars awesome
Awesome
Published 1 month ago by Greg Grizzle
5.0 out of 5 stars Excellent Book !!!
Excellent Book !!!
Published 1 month ago by Danilo Schmidt Dias Corrêa
4.0 out of 5 stars Freakonomics sits down for a really good drink.
Wow. There's a lot of great information in this book. Taffer gives an all-points overview of how to create a great bar or restaurant. Read more
Published 1 month ago by W. Frazier
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More About the Author

JON TAFFER is the chairman of Taffer Dynamics and President of the Nightclub & Bar Media Group. He's an industry expert, management guru, and the television star of Spike TV's Bar Rescue. With close to three decades of hands-on experience, Jon is a two-time winner of the Bar Operator of the Year award.

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