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Raise the Bar: An Action-Based Method for Maximum Customer Reactions [Kindle Edition]

Jon Taffer
4.6 out of 5 stars  See all reviews (145 customer reviews)

Print List Price: $26.00
Kindle Price: $5.99
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Book Description

If there’s anyone who can prevent a bar or restaurant from going belly up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and co-producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.



Editorial Reviews

Review

"A fascinating and practical guide to what actually makes a bar into a great bar (and much can be applied to any service business). Jon doesn’t present ‘canned’ answers, he provides a way of methodically evaluating and challenging every aspect of what lies behind a great bar. He seamlessly blends data-backed insights with hard earned experience to create a template of how to construct a plan for success. It is so refreshing to read something which doesn’t present standard answers to non-standard issues." —Nick Shepherd, CEO Carlson restaurants/TGI Fridays

"When I was young and still learning the nightclub and bar business, I always went to Jon’s seminars and learned so much. Jon Taffer really had a big impact on me and my success and I still think of things he taught me. This book can do the same for you. It’s fun but make no mistake, Jon is all business as he fills the pages with great stories, practices and his proven formula for success." —Jesse Waits, Managing Partner of XS Nightclub, TRYST Nightclub, Botero Restaurant, Las Vegas

About the Author

Jon Taffer is the chairman of Taffer Dynamics (www.tafferdynamics.com) and president of the Nightclub & Bar Media Group. He’s an industry expert, management guru, and the television star of Spike TV’s Bar Rescue. With close to three decades of hands-on experience, Jon is a two-time winner of the Bar Operator of the Year Award.

Product Details

  • File Size: 1344 KB
  • Print Length: 258 pages
  • Page Numbers Source ISBN: 1477800840
  • Publisher: Amazon Publishing (October 8, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00CLIK6OO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #13,114 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
35 of 39 people found the following review helpful
5.0 out of 5 stars Business majors should read! October 9, 2013
Format:Kindle Edition|Verified Purchase
So, I do not think that Jon Taffer is the world's best restaurateur - BUT anyone studying business should read this book. All too often we see a ivory tower idea behind business decisions, while Job lays out pretty clear objectives. Do I think he is right all of the time? No... but he maintains a strategy which more business schools should focus on.

This is a good read (and if he actually wrote it as opposed to a ghost, he is a more articulate writing than I would have guessed). Do not go out and think that he is teaching you how to run your business... but listen to his ideas and customer focus, very important lessons in how this all works.

Well worth the money.
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20 of 22 people found the following review helpful
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
This book nails it. John Taffer is smart, funny, and quite seriously devoted to helping people learn how to do customer service, especially in the bar and restaurant industry. His show, Bar Rescue, made me a fan. This book made me a student. Taffer's persona on the show is not the real, thoughtful, intelligent man who wrote this book. I understand his show method, because I am also a student of Milton Erickson's "sudden therapy." Taffer, if you will pay attention, will show you how to not screw up.

His principles are basically no-brainers. They include giving your customers what they want, providing attentive service, and paying attention to what's going on.

If you want a good look at the business of running a bar or restaurant, this is the book for you.
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11 of 12 people found the following review helpful
5.0 out of 5 stars Recommendations are solid and actionable October 24, 2013
Format:Kindle Edition|Verified Purchase
While we all know the reality shows are made primarily for entertainment, I have made some mental notes about the lessons learned from watching the shows. When I purchased the book, I was eager to find out what wisdom Jon could share from all those businesses he tried to rescue and how closely my notes come to coincide with those nuggets of wisdom.

I was pleasantly surprised to find that many things Jon discussed in the book are consistent with what I learned from the shows. I think his advice can be helpful not only to the bar business but also to other types of business. The recommended business practices in the book resonate well with me.

While customer reaction and standard management are crucial, the book also emphasizes the importance of hiring solid employees who will fit well with your business and help everyone succeed. Although some interactions in the shows sometimes can get a bit superficial in front of the cameras, overall, I am convinced that Jon's recommendations in the book are solid and actionable.
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6 of 7 people found the following review helpful
5.0 out of 5 stars I DON'T EMBRACE PROBLEMS, I EMBRACE SOLUTIONS! October 22, 2013
By Sheri
Format:Hardcover|Verified Purchase
Excellent book, couldn't have been better. You almost feel at some points in the book John Taffer is personally there hahaha yelling about something- you can definitely feel his passion for what he does, and the BEST part is- it's AWESOME info! Easy read. Gives the reader not just rules but a background to why things are set at a certain standard and it makes sense. I will never pour sideways from a water pitcher again. EVER.
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4 of 5 people found the following review helpful
4.0 out of 5 stars Informative and Helpful October 11, 2013
Format:Kindle Edition|Verified Purchase
After watching a few episodes of his show, Bar Rescue, I started writing down tidbits of info that he'd occasionally toss out there. This book essentially wrapped them all up for me so I won't have to spend as much time watching the show.

Taffer focuses on customer reactions as the driver of sales. There is great information on the hiring the right people, and creating processes. He uses numerous examples from bars that he has worked with both on and off the show. He does write about managing the food side of the business, but not what I would call comprehensively. Nothing in the book is groundbreaking information unless you fundamentally don't understand what customer service is all about.

It was a relatively quick read -- about five total hours of reading time. I enjoyed reading it and I kept coming back to it to learn more. The chapters are nicely paced and make it easy to find a place to stop when you need to. Certainly worth the cost of the Kindle version.
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6 of 8 people found the following review helpful
3.0 out of 5 stars Bar Rescue recaps and more 1:1 Taffer December 15, 2013
Format:Kindle Edition|Verified Purchase
Mostly a recap of Bar Rescue episodes with some inside information. The first chapters of the book set up a concept of Reaction Management, but that theme seems to weaken as you read through the book. I was very excited through the initial chapters - the book looked like it had a real good scope for generalized best business practices. I would love to see a thoughtful book like that from Taffer. I think he has a lot to offer outside of just the bar business.

The book seems to me like they transcribed some floor cuttings that didn't make the 50 min show time. That's not to say the information is any less useful, but let's admit when you're producing a show, you keep the juiciest stuff in the program. So there's lots of practical information for new and current bar owners.

My rating is based on the lack of apparent follow through and lack of creativity in its content. John, please bring us your best personal views on general business and relationships --- I think you'd be reaching a larger audience.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent Book, Quality Content November 17, 2013
Format:MP3 CD|Verified Purchase
Excellent book on leadership and all aspects of bar operation. No fluff, great viable and efficient content. Very impressed with the book thus far and very satisfied with my purchase. Highly recommended.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Awesome book!
Published 3 days ago by Luke Schueler
5.0 out of 5 stars Great book
Great book, lots of valuable information inside
Published 3 days ago by Joseph Scalise
5.0 out of 5 stars great read for all managers
Even though this is geared towards the service industry, every leader should learn reaction management, as well as his baseline for hiring star associates
Published 6 days ago by ravenskye
5.0 out of 5 stars An unexpected great lesson
The objective of the
author is clearly help bar owners to have revenues. Not to create the coolest bar or club ever. The book teaches how to make successful bars. Read more
Published 9 days ago by Jari Vaglio A.
5.0 out of 5 stars Great
Easy read and very understandable
Published 11 days ago by Amazon Customer
5.0 out of 5 stars Five Stars
Great
Published 13 days ago by jennifer
4.0 out of 5 stars Good if you're a fan of the show, oversimplified and contextual (but...
As a longtime fan of his show, this book is pretty much the epitome of it - concise, useful (if sometimes oversimplified) information used to be applied in actionable cases (read:... Read more
Published 1 month ago by Adam
5.0 out of 5 stars Great book!
Tafer is the man! Great book!
Published 1 month ago by Rich
5.0 out of 5 stars Five Stars
Great product that works just like it was advertised for. I would recommend this to anyone needing one.
Published 1 month ago by Troy Mcclanahan
5.0 out of 5 stars All Taffer.... full of tips through ...
All Taffer....full of tips through the stories about the rescues.....
A must read...
Published 1 month ago by Jim Gillum
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More About the Author

JON TAFFER is the chairman of Taffer Dynamics and President of the Nightclub & Bar Media Group. He's an industry expert, management guru, and the television star of Spike TV's Bar Rescue. With close to three decades of hands-on experience, Jon is a two-time winner of the Bar Operator of the Year award.

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