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Raise the Bar: An Action-Based Method for Maximum Customer Reactions Hardcover – October 8, 2013
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"When I was young and still learning the nightclub and bar business, I always went to Jon’s seminars and learned so much. Jon Taffer really had a big impact on me and my success and I still think of things he taught me. This book can do the same for you. It’s fun but make no mistake, Jon is all business as he fills the pages with great stories, practices and his proven formula for success." —Jesse Waits, Managing Partner of XS Nightclub, TRYST Nightclub, Botero Restaurant, Las Vegas
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Top Customer Reviews
This is a good read (and if he actually wrote it as opposed to a ghost, he is a more articulate writing than I would have guessed). Do not go out and think that he is teaching you how to run your business... but listen to his ideas and customer focus, very important lessons in how this all works.
Well worth the money.
His principles are basically no-brainers. They include giving your customers what they want, providing attentive service, and paying attention to what's going on.
If you want a good look at the business of running a bar or restaurant, this is the book for you.
I’ve never watched the show, Bar Rescue, however who isn’t familiar with Taffer and the work he’s done to help turnaround failing bars and restaurants across the U.S.? My business partner and editor, Michael Perlis, covered one of Taffer’s packed conventions in Vegas last year and was equally impressed. (Read Michael’s coverage here: http://evewine101.com/2014/05/03/perlis-picks-2014-nightclub-bar-convention-trade-show)
Taffer actually came to my Santa Clarita neighborhood and worked changing The Tailgate into The Shot Exchange. (The story: http://www.hometownstation.com/santa-clarita-news/business/tv-show-bar-rescue-features-santa-clarita-bar-shot-exchange-39833 update: http://www.barrescueupdates.com/2014/04/bar-rescue-shot-exchange-tailgate-update.html and Facebook page: https://www.facebook.com/theshotexchange)
The biggest takeaway I got from Taffer’s book was how his business acumen could apply to much more than the bar industry. My notes are below, in digestible one-liners:
Proper clothing on the staff and makeup for women is seen as professional.
Delays in being seated or after requesting the check affects the overall perception.
Problems encountered by customers are not always voiced, they just don’t return.
Being a “Foodie” is not a qualification to run a restaurant.
Your business must have procedures and manuals in place.
A customer’s laughter is a sign of success.
Focus on your guest’s reactions (on social networks or in person) not on spending money on advertising in media.Read more ›
I was pleasantly surprised to find that many things Jon discussed in the book are consistent with what I learned from the shows. I think his advice can be helpful not only to the bar business but also to other types of business. The recommended business practices in the book resonate well with me.
While customer reaction and standard management are crucial, the book also emphasizes the importance of hiring solid employees who will fit well with your business and help everyone succeed. Although some interactions in the shows sometimes can get a bit superficial in front of the cameras, overall, I am convinced that Jon's recommendations in the book are solid and actionable.
If one thing is certain after reading this book Jon Taffer thinks he is a god and is absolutely in love with himself. The entire book is bragging about his accomplishments primarily using examples from the show Bar Rescue. The following quote from page 211 gives an idea of what you will read on every page about how much Taffer loves himself “As a professional consultant, someone who has owned a lot of businesses, and president of the largest bar and nightclub trade show in the country." If you think Jon Taffer is the most fantastic human being to ever walk on this earth this book will definitely reinforce your thinking. It’s like he is in a job interview with you and reiterating his accomplishments from his resume over and over again.
Bars that have failed after being “rescued” by Taffer are blamed as the problem he accepts no type of responsibility in any failures throughout the book. Anyone with an internet connection can look up the reality of what happens after an episode of Bar Rescue has been filmed. Some bars have been sued because Taffer failed to get necessary permits, others have failed because the window dressing he provides can’t save a bar that is in a horrible location, read up on it if you have been believing the great success that is reported on each episode at the end.Read more ›
Most Recent Customer Reviews
This book may be about bars...but the ideas can be leveraged towards lots of money making ideas. Seriously, give this a read if you're starting/running a business.Published 1 month ago by tower
Loved this! I am a 3rd generation bar owner, bachelors in F&B Mgmt, 20 years of management in the biz and I still learned something on just about every page. Read morePublished 1 month ago by PJ Dolan
Review of the Unabridged audio.
Well performed by Luke Daniels.
Gets deep into the numbers in later chapters, Jon Taffer covers it all. Read more
A great book about basic bar management. I do recommend this if you are interested in the hospitality industry.Published 2 months ago by Kevin
I'll make this short and right to the point if you ever wanna open a bar or get into the bar business you need to buy this Cd first. Read morePublished 2 months ago by Jeep E
awesome book for anyone that wants to learn how to run a successful business.Published 3 months ago by MAconcealed