Customer Reviews

Raising Capital For Dummies

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The problem with this book is it really only spends the first third of the book addressing the stage that anyone who buys this book is going to be interested in-startup. If you've been in business long enough to be ready for venture capital, you can probably hire a consultant to help you navigate that, and if you're to the point where you're ready for a merger, by that point you're hardly a "dummy."

And even then, it really only scratches the surface of what a start-up entrepreneur needs. Using personal resources and asking family and friends are so self-explanatory that they don't even need their own chapters. Angel investors are really the only section it has any info about, but then again, not much on how to really get their attention, and then customers and matching services are worthwhile only if you're in a position where that applies(i.e. you don't need to go through a production process before you can give the customer what they want)

I would rather they cut out the chapters on using personal resources and family and friends entirely, as well as eliminating sections 2 and 3, and expand the remaining chapters to the length the book is now.

This book is filled with ideas for those who have never tried to raise capital before. But if you have worked at this before this book has nothing to add to what you have already tried. You need friends with money and influence to raise capital, anything else is climbing a ladder leaning against the wrong wall.