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Raising Capital: Get the Money You Need to Grow Your Business [Kindle Edition]


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Book Description

"Whether your business is just a gleam in your eye, a newly launched operation, or a full-fledged firm that's humming right along, you'll never experience real growth without a substantial infusion of cash. Long gone are the days when venture capital groups seemed to pour millions into every ""next big thing."" Now it's clear that there is real competition for investors, and that only the most viable businesses -- and carefully executed fundraising -- will reap the capital necessary to drive continuous growth.

Raising Capital is the definitive guide for entrepreneurs and growing companies that need to raise capital. The book covers every phase of the growth cycle, and provides tools for building business plans, preparing loan proposals, drafting offering materials, and much more. Now in its second edition, Raising Capital includes a wide variety of updates to reflect the realities of the post-dot-com bust, new trends in private equity markets, and the impact of the Sarbanes-Oxley Act, a crucial piece of legislation that establishes new corporate governance requirements in the wake of high-profile accounting scandals.

The book takes you through every stage of the capital process, and provides a bevy of alternatives to evaluate in determining your company's capital strategy. The four parts cover:

* Getting Ready to Raise Capital: capital-formation strategies, plus recent trends; understanding legal and governance structures and how they affect your ability to raise and use capital; and the role your business plan plays in securing capital

* Early-Stage Financing: start-up financing; ""bootstrapping,"" or doing less with more at a stage in your business where ""cash is king""; private placements versus commercial lending; leasing, factoring, and government programs

* Growth Financing: strategies for obtaining venture capital; how venture capital transactions work; preparing for and executing an initial public offering (IPO)

* Alternatives to Traditional Financing: franchising, joint ventures, co-branding, licensing, and other strategic alliances; mergers and acquisitions; plus the Capital Formation Business Growth Resources Directory

Raising Capital provides a huge selection of checklists, charts, sample forms to expedite the capital formation process, and the author relates eye-opening ""war stories"" and perspectives from the investor's side of the table that will help you avoid pitfalls and guide your business confidently through every growth stage. Featuring comprehensive coverage of all recognized capital strategies, this timely book will help you navigate the murky (and often rough) waters of capital formation. "

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Editorial Reviews


“…a definitive guide for entrepreneurs and growing companies that need to raise capital.” -- Fort Worth Star-Telegram


"""Combating the often elusive nature of understanding private investing and venture capital, Andrew Sherman has prepared in one reference source a primer that demystifies in simple, layman’s terms how this process actually works. A must-have for any first-time entrepreneur in search of capitalizing a start-up enterprise.""

-- Julia Spicer, Executive Director, Mid-Atlantic Venture Association

""Kudos to Andrew Sherman and his editors. Rarely does a second edition of a best-selling primer widely improve on its original. But Sherman's new Raising Capital does that grandly. For anyone embarking on raising money -- for the first time or the tenth time -- this is a must-have tool. It's the next best thing to having Andrew Sherman himself at your elbow.""

-- Burt Alimansky, Chairman, The Capital Roundtable, and Managing Director, Alimansky Capital Group Inc.

""Capital is the lifeblood of an organization, and Raising Capital is the definitive guide to making it pump. Andrew Sherman has pulled all the tips and tricks together into one comprehensive guide. Raising money is hard enough; finding out how to do it shouldn’t be.""

-- Verne Harnish, ""Growth Guy"" syndicated columnist, Founder, Young Entrepreneurs’ Organization

""I heartily recommend Raising Capital to all entrepreneurs starting down the fundraising path. If those seeking funding from our angel investor groups would read this book first, there would be a lot fewer disappointed business owners!""

-- John May, Co-Manager, The Dinner Clubs, and Co-Author of Every Business Needs an Angel

""Andrew Sherman has been counsel to some of the most exciting start-ups in the mid-Atlantic region. His hands-on experience guiding companies through good times and challenging periods provides the real-world insight that aspiring entrepreneurs can put to use. Because he recognizes that not all start-ups are candidates for venture capital, he lays out the various alternatives. For those companies which are a good match for venture capital, he provides practical guidance for getting from business concept to successful IPO or acquisition.""

-- John S. Taylor, Vice President of Research, National Venture Capital Association

""If you are in the capital markets, the second edition of Raising Capital is an incredible resource that is timely and reflects a real-world perspective of the challenging capital-raising process. Following Andrew’s advice and guidance will definitely improve the odds of success.""

-- Howard Davis, Vice President, The Shemano Group

""Andrew Sherman is an attorney who really knows his stuff in raising capital and growing entrepreneurial firms. Read this book to get practical information on finding the right kind of capital for your business. The book is chock-full of helpful suggestions and example documents you will see and use in your growth journey.""

-- Marianne Hudson, Executive Director, Angel Capital Association, Kauffman Foundation"

Product Details

  • File Size: 4034 KB
  • Print Length: 464 pages
  • Publisher: AMACOM; 2nd edition (February 3, 2005)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B000S1MDL0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #887,372 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Andrew J. Sherman is a partner at Jones Day in the Washington, DC office ( and focuses his practice on issues affecting business growth for companies at all stages, including developing strategies to leverage intellectual property and technology assets, as well as international corporate transactional and franchising matters. He has served as a legal and strategic advisor to dozens of Fortune 500 companies and hundreds of emerging growth companies.

Andrew has represented U.S. and international clients from early stage, rapidly growing start-ups, to closely held franchisors and middle market companies, to multibillion dollar international conglomerates. He also counsels on issues such as franchising, licensing, joint ventures, strategic alliances, capital formation, distribution channels, technology development, and mergers and acquisitions.

Andrew's practice involves general corporate law, franchising, emerging business, mergers and acquisitions, intellectual property transactions, and capital formation. He has served as securities counsel on a wide variety of private and public offerings and as transactional counsel to buyers and sellers in mergers, acquisitions, spin-offs, leveraged buyouts, acquisitions of and reorganizations for chapter 11 companies, and management buyouts. He prepares, negotiates, and reviews loan proposals and general corporate and business agreements such as shareholders agreements, extensive employment contracts, distribution and sales agency agreements, joint venture agreements, technology transfer agreements, and related corporate documentation.

Andrew has served as counsel in a diverse range of business industries, including high-technology, specialty retailing, consumer electronics manufacturers, restaurants, automotive aftermarket services, Internet service providers, database management companies, financial services and venture capital, communications, manufacturing, health care services, recreation and entertainment, transportation, and computer services. He also has served as counsel on international corporate matters in more than 30 countries.

Andrew is a member of the American Bar Association, the Association for Corporate Growth, the Licensing Executives Society, International Franchise Association, the board of directors of the National Foundation for Teaching Entrepreneurship, and the board of advisors to the National Commission of Entrepreneurship. He also is general counsel to the Young Entrepreneurs Organization and serves on the Executive Biz Potomac Officers Council. He serves as an adjunct professor in the M.B.A. programs at the University of Maryland and at Georgetown University.

Andrew is author of 17 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property. He has written many articles on similar topics for a variety of trade and business publications. He is a frequent speaker at conferences hosted by organizations such as the Council of Growing Companies and the International Franchise Association. He regularly appears as a guest on programs such as CNN's "Managing and DayWatch," NPR's "Talk of the Nation," and CBS News Radio, among others. He is frequently interviewed on legal topics by The Wall Street Journal, USA Today, Forbes, U.S. News & World Report, as well as by many other renowned publications.

Honors and Distinctions
Ranked in the 2007 and 2008 editions of Chambers USA: America's Leading Lawyers for Business as a leading individual in the area of corporate/M&A and private equity for the District of Columbia; received the University of Maryland at College Park's Krowe Excellence in Teaching Award for his "wealth of practical experience in venture creation and financing" and "ability to inspire students and get them excited about entrepreneurship" in 2008; and named to the Greater Washington "Legal Elite" list by Washington SmartCEO in 2006.


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