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Raising Capital: Get the Money You Need to Grow Your Business Hardcover – April 18, 2012


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Product Details

  • Hardcover: 464 pages
  • Publisher: AMACOM; Third Edition edition (April 18, 2012)
  • Language: English
  • ISBN-10: 0814417035
  • ISBN-13: 978-0814417034
  • Product Dimensions: 9.1 x 5.9 x 1.6 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #118,052 in Books (See Top 100 in Books)

Editorial Reviews

Book Description

Gone are the days when venture capital groups poured millions into every “next big thing.” Competition is fierce, and only the most viable businesses—and expert fundraising—will reap the capital necessary to drive continuous growth.

Packed with tools for building business plans, preparing loan proposals, drafting offering materials, and more, Raising Capital covers every phase of the growth cycle and helps readers navigate the murky waters of capital formation. Containing checklists, charts, and sample forms, the third edition provides insights on the latest trends in the domestic and global capital markets, an overview of recent developments in federal and state securities laws, and strategies for borrowing money from commercial banks in today’s credit-tightened markets.

Whether one’s business is a fledgling start-up, a rapid growth company, or a more established organization, this insider’s guide offers readers the strategies they need to take their business to the next level.

From the Inside Flap

Whether your organization is a fledgling start-up, a rapid growth company, or a more established organization, the only way to take your business to the next level is to gather the funds you need to fuel growth.

Covering every phase of the growth cycle and providing tools for building business plans, preparing loan proposals, drafting offering materials, and much more, Raising Capital helps you navigate the murky waters of capital formation. Packed with a huge selection of checklists, charts, and sample forms to expedite the capital formation process, the book takes you through every stage of the capital process, including:

Getting Ready to Raise Capital: capital-formation strategies, plus recent trends; understanding legal and governance structures and how they affect your ability to raise and use capital; and the role your business plan plays in securing capital

Early-Stage Financing: start-up financing; “bootstrapping”, or doing less with more at a stage in your business where “cash is king”; private placements versus commercial lending; leasing, factoring, and government programs

Growth Financing: strategies for obtaining venture capital; how venture capital transactions work; preparing for and executing an initial public offering (IPO)

Alternatives to Traditional Financing: franchising, joint ventures, co-branding, licensing, and other strategic alliances; mergers and acquisitions; plus the Capital Formation Business Growth Resources Directory

Brought fully up-to-date in this third edition, Raising Capital provides insights on the latest trends in the domestic and global capital markets, an overview of recent developments in federal and state securities laws, and strategies for borrowing money from commercial banks in today’s credit-tightened markets.

It makes no difference if your business is just a gleam in your eye, a newly launched operation, or a full-fledged firm that’s humming right along: You’ll never experience real growth with­out a substantial infusion of cash. Yet gone are the days when venture capital groups poured millions into every “next big thing”. With competition fiercer than ever, only the most viable businesses—and expert fundraising—will reap the capital necessary to drive continuous growth. Filled with eye-opening “war stories” and perspectives from the investor’s side of the table that will help you avoid pitfalls and guide your business confidently through every growth stage, this is the definitive guide to navigating the murky (and often rough) waters of capital formation.

ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. A top-rated adjunct professor in the MBA and Executive MBA programs at the University of Maryland and Georgetown University Law School, he is the author of Harvesting Intangible Assets, Franchising and Licensing, and Mergers & Acquisitions from A to Z.


More About the Author

Andrew J. Sherman is a partner at Jones Day in the Washington, DC office (ajsherman@jonesday.com) and focuses his practice on issues affecting business growth for companies at all stages, including developing strategies to leverage intellectual property and technology assets, as well as international corporate transactional and franchising matters. He has served as a legal and strategic advisor to dozens of Fortune 500 companies and hundreds of emerging growth companies.

Andrew has represented U.S. and international clients from early stage, rapidly growing start-ups, to closely held franchisors and middle market companies, to multibillion dollar international conglomerates. He also counsels on issues such as franchising, licensing, joint ventures, strategic alliances, capital formation, distribution channels, technology development, and mergers and acquisitions.


Andrew's practice involves general corporate law, franchising, emerging business, mergers and acquisitions, intellectual property transactions, and capital formation. He has served as securities counsel on a wide variety of private and public offerings and as transactional counsel to buyers and sellers in mergers, acquisitions, spin-offs, leveraged buyouts, acquisitions of and reorganizations for chapter 11 companies, and management buyouts. He prepares, negotiates, and reviews loan proposals and general corporate and business agreements such as shareholders agreements, extensive employment contracts, distribution and sales agency agreements, joint venture agreements, technology transfer agreements, and related corporate documentation.


Andrew has served as counsel in a diverse range of business industries, including high-technology, specialty retailing, consumer electronics manufacturers, restaurants, automotive aftermarket services, Internet service providers, database management companies, financial services and venture capital, communications, manufacturing, health care services, recreation and entertainment, transportation, and computer services. He also has served as counsel on international corporate matters in more than 30 countries.


Andrew is a member of the American Bar Association, the Association for Corporate Growth, the Licensing Executives Society, International Franchise Association, the board of directors of the National Foundation for Teaching Entrepreneurship, and the board of advisors to the National Commission of Entrepreneurship. He also is general counsel to the Young Entrepreneurs Organization and serves on the Executive Biz Potomac Officers Council. He serves as an adjunct professor in the M.B.A. programs at the University of Maryland and at Georgetown University.


Andrew is author of 17 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property. He has written many articles on similar topics for a variety of trade and business publications. He is a frequent speaker at conferences hosted by organizations such as the Council of Growing Companies and the International Franchise Association. He regularly appears as a guest on programs such as CNN's "Managing and DayWatch," NPR's "Talk of the Nation," and CBS News Radio, among others. He is frequently interviewed on legal topics by The Wall Street Journal, USA Today, Forbes, U.S. News & World Report, as well as by many other renowned publications.



Honors and Distinctions
Ranked in the 2007 and 2008 editions of Chambers USA: America's Leading Lawyers for Business as a leading individual in the area of corporate/M&A and private equity for the District of Columbia; received the University of Maryland at College Park's Krowe Excellence in Teaching Award for his "wealth of practical experience in venture creation and financing" and "ability to inspire students and get them excited about entrepreneurship" in 2008; and named to the Greater Washington "Legal Elite" list by Washington SmartCEO in 2006.


Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

15 of 17 people found the following review helpful By Tom Sales on July 13, 2000
Format: Hardcover
If you are looking for a direct,experienced and smart take on raising capital, this book is a great tool! Andrew Sherman empowers you to see through the often complex process of raising capital - all the venture financing basics + new neat stuff such as strategic alliances and co-branding....are included. If you want to understand and be a proactive participant in raising capital for your company take advantage of this book.
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10 of 13 people found the following review helpful By A Customer on June 28, 2000
Format: Hardcover
If you are thinking about or in the process of building or starting a business and have to raise outside funds, this book is for you. The author, Andrew Sherman, assumes he is speaking to an intelligent reader unlike many books I bought on this topic. I just ordered another copy of this book for my father-in-law, who is thinking of expanding his small printing company.
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1 of 1 people found the following review helpful By Angel on May 11, 2012
Format: Hardcover
It's basically information that every corporate lawyer and financial professional worth their salt must know and use. The knowledge is useful for anyone considering dealing with them. If you are planning on starting a business or looking for avenues of capital to grow the one you have, this is a good way to indoctrinate yourself with the necessary information and can serve a a good starting point and reference.

There is also a contact list for startups which can direct you to sources of capital you may not know of (local angel networks, crowdsourcing, local startup bootcamps) and how they work.

That said, this will not provide every single answer you need from incroporation through IPO. For that, no single book will. But maybe with 60 or 70 different books and a team of lawyers and bankers, you can start to scratch the surface. It's a starting point and reference guide to keep on hand through the process.
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4 of 10 people found the following review helpful By entrepreneneur century on February 23, 2003
Format: Hardcover
very unsophisticated description of the process. looks more like a list for the naive entrepreneur than a real book to prepare to being introduced to investors.
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