From the Inside Flap
Before he was a success, Dal LaMagna was a failure. A self-described "compulsive capitalist," he failed at every business he tried, from one of the original computer dating services (run on a 1950s vacuum-tube computer), to an ice cream parlor on the Venice boardwalk, to converting drive-in movie theatres to drive-in discotheques (he tried to compete against Woodstock), to a Harvard Square waterbed store. All these ventures got him, aside from some really good stories, was about $150,000 in debt. As he puts it, "I failed to get ahead." Yet his tale has a happy ending.
Raising Eyebrows reveals how LaMagna turned his failures into the seeds of his success, founding the beauty tool company Tweezerman and building it into both a premium brand and a socially responsible enterprise. If you're tired of entrepreneurship stories that gloss over hardships or sugar-coat risks, LaMagna pulls no punches in depicting the long and difficult work of realizing his dreams.
Over years and years of starting and running companies, LaMagna discovered how his early unsuccessful ventures equipped him to ultimately achieve triumphs. While reading Raising Eyebrows, you will learn from his mistakes so you can apply them to your enterprise. You'll find practical wisdom on raising capital, marketing, selling, and more, all woven into a rich portrayal of doing business in the radical 1960s and beyond. You'll also learn how building and running a socially responsible company works in the real world, straight from an entrepreneur who has walked the walk. And you won't want to miss the painfully funny story of how LaMagna first got the idea for Tweezerman!
By turns inspiring, hilarious, poignant, and enlightening, Dal LaMagna's story, cowritten with his lifelong friends Wally Carbone and Carla Reuben, offers an unforgettable business and life journey that brings new meaning to the saying "never give up." If you've ever dreamed of following your own path and changing the world along the way, you'll want to see how a lot of pluck—and a little luck—had one man Raising Eyebrows.
From the Back Cover
Praise for Raising Eyebrows
"Dal LaMagna tells his story with startling candor about how he learned from his business and personal failures to develop that combination of resiliency, curiosity, and necessary entrepreneurial discipline to build a successful company, sell it at the top, and open up many other new initiatives."
—Ralph Nader, leading consumer advocate
"Raising Eyebrows is the story of an indefatigable entrepreneur and adventurer who meets life's failures with an unrelenting forcefulness to always forge forward. Dal's book is a lesson in innovative life engagement and the power of unbending will."
—Juleanna Glover, republican strategist, founding principal at The Ashcroft Group, LLC
"Dal's improbable success after many failures is a lesson for all of us not only about business but about life. Dal tells his story in a delightfully humorous 'no-holds-barred way' and shares what he has learned about creating a business that benefits society as a whole. This is a really good read. Dal rocks."
—Ben Cohen, co-founder, Ben and Jerry's
"Dal LaMagna is one of the funniest, most original people I've ever met. He puts his money, passion, and creativity to work for what he believes in. I say that with particular appreciation because he was the first person ever to invest in me. Dal is a born storyteller who has good material to work with. This book is guaranteed to make you laugh—and think about how you are living your life."
—Nina Rothschild Utne, co-founder, Utne Reader, and founder, Future Fit
"Dal LaMagna is a great storyteller, both funny and emotionally deep. He has gotten into and out of more trouble than any ten of us. This makes great stories, but it also allows him to teach the essence of entrepreneurship in a memorable and entertaining way. In addition to the laughs and thrills, reading Raising Eyebrows will make you a better businessperson and a better human being."
—Gifford Pinchot III, co-founder, Bainbridge Graduate Institute
"Dal's book is delightful, entertaining, real, thought-provoking, and when it is over, you are inspired to live a more authentic, adventurous, and courageous life. Read it so you too can become a more engaged citizen for the peace and well-being of the world."
—Jodie Evans, co-founder, CodePink