How is this world X-rated? To say that this world is X-rated implies that there is porn visible everywhere and the only way to avoid it is to hide in a monastery or a cave. That seems to be what Mr. Hatch has in mind, and what he actually believes.
Personally, I'd rate America (can't comment on other countries as I haven't been to them) as a PG-13 world. Yes, there's some sex/suggestive material in a some ads and the like, but there is nothing so blatant out in the open so as to be X-rated. All X-rated stuff can be found on Internet pr0n sites, 'adult' bookstores, and the like. I've never seen X-rated stuff out in public, so I'm not sure what Mr. Hatch is going on about. But then, this is the man who also endorses the 'No Cussing Club', so it's clear that Mr. Hatch is far too sensitive. Of course, kids need to be shielded from certain things, but that takes commonsense and judging on a child's age and maturity. There's some decent tips in the book, but most of it is extremely conservative and silly.
G-rated family? Really? Honestly, if my entire life was G-rated, I'd be bored out of my mind. My parents (for the most part) did an good job of shielding me (as was appropriate for whatever my age was at that time) and they certainly weren't G-rated. This book is no better than the one written by his son. Want to raise your family right? USE COMMON SENSE. It's not that hard, folks. At least, I'd like to think so, since commonsense apparently isn't as common as it sounds. After all, his son founded the No Cussing Club. Nuff said.