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Raising More Money: A Step-by-Step Guide to Building Lifelong Donors Hardcover – June 1, 2004

ISBN-13: 978-0970045515 ISBN-10: 0970045514 Edition: 3rd

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Product Details

  • Hardcover: 266 pages
  • Publisher: Raising More Money Publications; 3rd edition (June 1, 2004)
  • Language: English
  • ISBN-10: 0970045514
  • ISBN-13: 978-0970045515
  • Product Dimensions: 9.1 x 6.3 x 1.2 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #455,106 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

TERRY AXELROD, CEO and founder of Raising More Money, has over 30 years of experience in the nonprofit field, including founding three nonprofit organizations in healthcare and affordable housing. She realized early in her career that the only path to sustainable funding was to systematically connect donors to the mission of the organization, then involve and cultivate them until they were clearly ready to give—in short, to treat donors the way you would treat a close friend or family member, someone with whom you planned to have a lifelong relationship.

Terry created the Raising More Money Model in 1996 after serving as Development Consultant to Zion Preparatory Academy, an inner city Christian Academy in Seattle, from 1992-1995. There she designed and implemented the fundraising and marketing programs which yielded $7.2 million in 2 ½ years as well as national recognition of the program including a cover story in the Chronicle of Philanthropy.

Author of three books, Terry is a sought-after speaker, both nationally and internationally. Her passion and commitment to the possibility of sustainable funding for all nonprofits drives the mission of Raising More Money and each of its programs. "The donors are truly out there—wanting to contribute; it's up to the organizations to connect them powerfully to their work and nurture that connection over time. Our programs give them the tools to do that successfully."

Terry currently serves as a Director of the American Association of Fundraising Counsel, a Trustee of the Greater Seattle Chamber of Commerce, and Life Trustee of Swedish Medical Center. She received her Masters of Social Work and Bachelors Degrees at the University of Michigan.


More About the Author

TERRY AXELROD, founder and CEO of Benevon, has more than 30 years of experience in the nonprofit field, including founding three nonprofit organizations in healthcare and affordable housing. She realized early in her career that the only path to sustainable funding was to systematically connect donors to the mission of the organization, then involve and cultivate them until they were clearly ready to give--in short, to treat donors the way you would treat a close friend or family member, someone with whom you planned to have a lifelong relationship.

Terry created the Benevon Model in 1996 after serving as Development Consultant to Zion Preparatory Academy, an inner city Christian Academy in Seattle, from 1992-1995. There she designed and implemented the fundraising and marketing programs which yielded $7.2 million in 2 ½ years as well as national recognition of the program, including a cover story in the Chronicle of Philanthropy.

Author of Missionizing Your Special Events, Beyond the Ask Event, the Raising More Money Series, and The Joy of Fundraising, Terry is a sought-after speaker, both nationally and internationally. Her passion and commitment to the possibility of sustainable funding for all nonprofits drives the mission of Benevon and each of its programs. "The donors are truly out there--wanting to contribute; it's up to the organizations to connect them powerfully to their work and nurture that connection over time. Our programs give them the tools to do that successfully."

Terry currently serves as a Life Trustee of Swedish Medical Center and a Lecturer at the University of Michigan, School of Social Work. She received her Masters of Social Work and Bachelors degrees at the University of Michigan.

Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

69 of 70 people found the following review helpful By Michael Wyland on March 19, 2001
Format: Hardcover
Imagine your organization having a development plan that includes nothing but major donors and qualified prospects. No more special event fundraisers, no more sweating grant applications, no more "moves management" from sub-$100 donors to $500 to $5,000 to endowment givers, no more living hand-to-mouth and year-to-year. Terry Axelrod presents a compelling case for restructuring the development function using a combination of revolutionary and evolutionary thinking.
In reading this book, I was finding myself alternately saying, "Wow! What an innovative approach!" and "That's a different way of saying what everyone's doing now!" The key to understanding these (seemingly) conflicting reactions is that the author proposes to: 1) treat all donors and prospects as major donors and prospects; and 2) not solicit support at any lower level. She believes that a relatively small coterie of well-cultivated, passionate "friends" of a nonprofit bring far more stability and benefit to a nonprofit than the traditional "donor pyramid."
One key to the success of her model is to AVOID asking for money until the prospect is ready to give. Many development directors would cringe at the donation opportunities the author encourages one to pass up in favor of cultivating a deeper, longer-lasting relationship. Facility tours, special events, and similar happenings are intended to be free, open, and low-pressure opportunities for the community to learn about the organization and its mission and for the organization to learn contact information on attendees and who is most likely to be interested in further contact on the donor's chosen terms.
One point made fairly early will unnerve many volunteer managers. Ms.
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11 of 11 people found the following review helpful By Downtown on June 15, 2005
Format: Hardcover Verified Purchase
Terry gives you practical advice on how to create lifelong donors. She encourages you to think about your donor as your customer, and advocates managing the relationship. She also encourages you to set your vision and your system in place to encourage attracting people that will be passionate about your cause. She gently reminds you that 80% of the funds that are donated on an annual basis are donated by individuals as opposed to organizations- a fact that many fundraisers forget about in their quest to raise money.

She shows effective ways to get people in the boat with you! I am so impressed I am planning on taking one of her Raising More Money Workshops. I highly recommend this book. There are so many wonderful pointers that you will want to read it slowly with a high lighter and a pen to take notes!
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13 of 14 people found the following review helpful By Midwest Book Review on January 4, 2005
Format: Hardcover
Founded and directed by Terry Axelrod, "Raising More Money" is a Seattle-based company that trains non-profit organizations in fundraising. A successful enterprise in its own right, Raising More Money has grown from 2 employees to 50, and has trained more than 2,000 organizations to date, with the average of $150,000 being raised by a nonprofit client group within a year of training. In Raising More Money: The Ask Event Handbook, Terry Axelrod (who is also the Director of the American Association of Fundraising Counsels; a Trustee of the Greater Seattle Chamber of Commerce; and a Life Trustee of the Swedish Medical Center; and the founder of three nonprofit organizations) has distilled into a single volume the complete body of "how to" information for successfully raising money at a nonprofit fundraising event. Readers will learn how to determine when to hold an "Ask Event"; how to build a powerful, emotion-filled, one-hour program honoring the nonprofit organization's mission; how to conduct one-on-one "Asks"; how to evaluate results and follow-up with guests; and how to prepare for the next year's event. If you are charged with responsibility for fundraising with respect to a nonprofit organization, then you need to give a close and careful reading of Terry Axelrod's Raising More Money: The Ask Event Handbook. Also very highly recommended from Raising More Money Publications are: The Point Of Entry Handbook ($39.95, 263 pages); The Ask Event Handbook ($49.95, 238 pages); Raising More Money Video or DVD ($69.95, 47 minutes); and the Re-Igniting Your Board ($39.95, 21 minutes). Nonprofit and community library collections would be wise to acquire all five items in the form of the Raising More Money Library ($189.95).
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Format: Hardcover Verified Purchase
My wife runs a Non-For Profit that recently sent a consultant in.

That consultant asked where this book was? And no one in my wife's office knew of it. The consultant insisted that they have this book and follow it for finances.

When I seen the price, I almost fell out. I held off ordering too. I begin to read about this book and it is something special. This book comes recommended by the best of them and is fully supportive of the reviews. I ordered it and my wife concurs. This is one of those must haves if you are in any type of company that puts on fund raisers
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