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Raising Venture Capital for the Serious Entrepreneur [Hardcover]

by Dermot Berkery
4.8 out of 5 stars  See all reviews (34 customer reviews)

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Book Description

September 10, 2007 0071496025 978-0071496025 1

Have the negotiating edge when getting your new business off the ground

Written by Dermot Berkery, an internationally known venture capitalist with Delta Partners, this complete toolbook thoroughly details how venture capitalists arrange the financing for a company; what they look for in a business plan; how they value a business; and how they structure the terms of an agreement. Within its pages, you'll find everything you need to successfully raise new business capital with the most attractive terms possible.

Using informative case studies, detailed charts, and term sheet exercises, Raising Venture Capital for the Serious Entrepreneur discusses the basic principles of the venture capital method, strategies for raising capital, methods of valuing the early-stage venture, and proven techniques for negotiating the deal. The author leads you step-by-step through:

  • Developing a Financing Map
  • Getting to the First Stepping Stone
  • Understanding the Unique Cash Flow and Risk Dynamics of Early Stage Ventures
  • Determining the Amount of Capital to Raise and What to Spend It on
  • Learning How Venture Capital Firms Think
  • Creating a Winning Business Plan
  • Funding Early-Stage Companies
  • Agreeing on a Term Sheet with a Venture Capitalist
  • Setting Terms for Splitting the Rewards
  • Allocating Control between Founders/Management and Investors
  • Aligning the Interests of Founders/Management and Investors

This invaluable guide also includes term sheet exercises that test your understanding of various financing situations facing companies. In addition, the book features three extensive case studies: the first covering a fictional start-up company used throughout the book, the second offering a stepping stone map, and the third presenting a term sheet used in practice by venture capitalists.


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Raising Venture Capital for the Serious Entrepreneur + Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
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Editorial Reviews

About the Author

Dermot Berkery is a general partner with Delta Partners, a leading European venture capital company that invests in Ireland and the United Kingdom. He has led investments in early-stage companies in sectors such as software, electronics, mobile services, medical components, and security equipment. Mr. Berkery was formerly a Senior Manager with McKinsey & Co., where he served clients across the U.S., Europe, Australia, and Asia, focusing mainly on financial services and energy. He also lectures on entrepreneurial finance at the MBA program at University College Dublin.


Product Details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill; 1 edition (September 10, 2007)
  • Language: English
  • ISBN-10: 0071496025
  • ISBN-13: 978-0071496025
  • Product Dimensions: 9.2 x 6.4 x 1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #80,324 in Books (See Top 100 in Books)

More About the Author

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Customer Reviews

Most Helpful Customer Reviews
160 of 161 people found the following review helpful
Format:Hardcover|Verified Purchase
I did, so I bought five books. I will review them from worst to best.

"Finding an Angel Investor In a Day," by The Planning Shop (2007), told me nothing I didn't know, and I didn't know anything about business plans or angel investors. The title is ludicrous and the advice is obvious, e.g., "Your business plan should be concise, compelling, and irresistible to investors." 1 star.

"The ABC's of Writing Winning Business Plans," by Garrett Sutton (2005), walks you through writing business plans for a lawn mowing business and buying a pizza restaurant. If your business is more complicated, this is not the book for you. 1 star.

"The Ernst & Young Business Plan Guide," by Brian Ford, Jay Boorstein, and Patrick Pruitt (2007), is a good book but hardly inspiring or insightful. If you follow this book your business plan will be competent but won't grab investors. 3 stars.

"Angel Financing for Entrepreneurs," by Susan Preston (2007). This book doesn't explain how to write a business plan, but it explains how to make a 10-minute PowerPoint presentation to investors -- a presentation that will grab investors. For example, one question is "How is your product or technology scalable?" I also learned some of the financials that angel investors look for, such as what IRR is expected. This book helped and inspired me to write an excellent presentation, that became the basis for my business plan. 5 stars.

"Raising Venture Capital for the Serious Entrepreneur," by Dermot Berkery (2008). This is a textbook for a business school course about venture capital. This book is full of insights. Every few pages new ideas would compel me to go to my computer and add stuff or rewrite my business plan, for example, Berkery emphasizes the need for clear milestones.
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45 of 45 people found the following review helpful
5.0 out of 5 stars Pulls it all together for me March 27, 2008
Format:Hardcover
I've worked in, and been around, VC and angel investor-financed businesses for a long time. So, in some ways the topics in this book are not entirely new to me. However, this book takes all the various buckets of entrepreneurial finance information that are scattered around my brain and puts them into a coherent whole.

More than that, since I am also in the process of fundraising for a startup, this book gives me clear guidance and demystifies the VC evaluation process. Other than investor scale and growth expectations, I think the advice applies equally well to angel investor evaluations.

The book is incredibly clear...I agree it is not a "VC for Dummies" book, yet a a total novice would indeed be able to navigate the content quite easily. The author has a gift for anticipating reader questions and possible confusion points...probably because he also teaches entrepreneurial finance and has seen all the questions before.

My husband saw me avidly reading this book and said "Do you have some racy novel between the covers of that book?" Joke aside, I have found it very compelling reading.
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26 of 26 people found the following review helpful
5.0 out of 5 stars Brilliant. December 8, 2008
Format:Hardcover
There is one word for this book and its contents - Brilliant.

The book thoroughly covers the forward movement in start up and how to move towards proper funding. It helps entrepreneurs think through the tough decisions that face them - and gives solid advice and ideas by showing working examples and outcomes. By clearly describing the motivations around each party involved in funding situations and seeing how those motivations can change at each stage of the game - this book gives the reader tools that any serious start up needs. I recommend this book 150% - It has been a solid guide in the steps I have taken and are continuing to make in my start-up.

Mr. Berkery deserves a standing ovation for the serious depth and thinking placed into this volume and provided to the entrepreneurial world!
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6 of 6 people found the following review helpful
5.0 out of 5 stars Very Smart Book October 13, 2008
Format:Hardcover|Verified Purchase
I haven't finished it reading yet, but I learned more about business in the first thirty pages than I've learned in the rest of my entire life.

This book is built to give entrepreneurs the view of people who have money and vice versa. It covers presentations, milestones, business plans, and stock options.

I had never understood what preferred stock meant until I got this book.

It's very readable and not pretentious at all, even though it's talking about people giving you millions and millions of dollars. It's also focused on the point that without venture capital and people starting businesses, the economy just doesn't work.

Excellent book, I'm very happy with my purchase. It's also written very recently and takes into account a lot of other companies' recent experiences.

If you want to start a business that requires some capital and don't know much about business, this is the book you want.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Great Book August 31, 2008
Format:Hardcover
I have worked on business transactions in varying roles for the last 20 years. Although I already knew a lot about the subject matter, this book organized the subject and explained it in a way that anyone can understand. As soon as I finished the book, I bought a second copy for a friend who is an entrepreneur. I have also recommended it to several lawyers, accountants and economic development professionals, who play supporting roles to local entrepreneurs. If you only buy one book on this topic, this should be the one.
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Most Recent Customer Reviews
4.0 out of 5 stars Great resourse for enterpreuners or aspiring VCs.
Good and solid explanation of how venture capital works. Excellent and easily understood examples that give a complete picture of the key attributes of the industry and what both... Read more
Published 17 days ago by Mike Mastroyiannis
1.0 out of 5 stars Not that great of a book for beginning entrepreneur
I bought this book with the plan of formulating a marketing strategy to propose to venture capitalists for my tech startup. I was very disappointed that I wasted my time. Read more
Published 12 months ago by jcp6033
4.0 out of 5 stars Money!
If you are an entrepeneur and are in search of venture capital, first find the product that fills a need, then build your business plan, then read this book. Read more
Published 14 months ago by Brett Berner
5.0 out of 5 stars Must read
This is a must read for any entrepreneur that is raising capital. It is written in a way that is easy to understand and provides valuable insights into the party on the other side... Read more
Published 17 months ago by W Scott Murray
5.0 out of 5 stars Great Resource
I was in need of a crash course in raising capital for my start up. This book clearly explained all the terms with wonderful examples. Read more
Published 24 months ago by M. Davis
5.0 out of 5 stars Good book to understand how VCs think
This is a good book to read if you are a new entrepreneur and do not have any experience raising funds. Read more
Published on March 11, 2012 by Prateek
5.0 out of 5 stars Enlightening
Had to order the book as I was in the process of putting a VC deal together. It enforced knowledge gained from different career, thought in banking, and expanded beyond that to... Read more
Published on January 16, 2012 by Sharif
5.0 out of 5 stars Very good book
I would defintitely recommend this book ! It has very clear explanations and good examples. Many points have been clarified to me and it is very concrete and business oriented.
Published on November 14, 2011 by Zaki
4.0 out of 5 stars Good backgrounder written when 'conventional' VC was viable
In Dermot Berkery's book "Raising Venture Capital for the Serious Entrepreneur" looks back with precise insights into a time when "Limited Partners" would invest millions in a VC... Read more
Published on July 23, 2011 by George W Beard
5.0 out of 5 stars Extremely helpful for anyone including MBA graduates
My review will be a bit short of words but hopefully not so much of interest to a potential buyer/reader. We were raising VC capital for the first time in our lives. Read more
Published on July 12, 2011 by Andrew
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