With millions of websites on the Internet, search engine optimization - or SEO - is the difference between ranking one in Google and remaining invisible. This book breaks the latest SEO techniques into 50 tips that can help any website - from a small company to the largest corporation - rank number one in the search engines and boost your visitor traffic and sales.
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From the Author
I've worked on search engine optimization (SEO) for dozens of websites and decided to boil down the mechanics of exactly how it works into this book. You don't need to be technical to understand search engine optimization, but you need to employ effective strategies if you want to rank well in search engine results. Although SEO tactics change constantly, these 50 tips represent the "tried and true" techniques that will always help visitors find your website.
From the Back Cover
Are you tired of your competitors' websites ranking ahead of your's? Are you frustrated with watching potential customers go somewhere else? Then you need to know the 50 insider tips that SEO experts use every day in the world's busiest websites.
Regardless of your level of technical expertise, Ranking Number One will show you the secrets of the search engines and the tips used by high traffic sites to boost their rankings in Google™, Yahoo!™ and Bing™. With over 200 million established websites on the Internet and billions of web pages, it's never been more important to know the tactics and strategies that will get your site on page one of Google's search results.
SEO gives you the control to build highly successful websites that attract visitors, convert traffic into sales, and develop repeat customers that will come back to your site again and again. Whether you are building from scratch or refreshing a site that's not getting the traffic you expect, Ranking Number One will show one step at a time how to plan for top placement in the search engines.
You'll learn how to think like an SEO pro, how to avoid the mistakes made by 90% of the world's web sites, and how to keep your top place search rankings for the long term. Inside you'll discover:
- How to plan SEO before you build a new web site, and the secrets to creating great content
- How to get authoritative sites to link to you and make your site a go-to hub for visitors
- How to channel the crowds to your site with social media
- How to use free tools from Google and others to measure your success
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More About the Author
James Beswick has a B.Sc. in Business and Computer Science from the University of London. He has worked for a variety of Fortune 500 companies and consults on a variety of technology projects.
Customer Reviews
Most Helpful Customer Reviews
8 of 9 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Unlike most SEO books, this has a lot of easy to understand information and tips. I was already doing many of the things but learned some new ways to use Google to position my site.
5 of 5 people found the following review helpful
Format:Paperback
This is a good book for people who know something about SEO (Search Engine Optimization). This book, in my opinion, is aimed at the target audience of those who have more than just a beginning knowledge of SEO and who are looking to add to their tool bag of things they can do to advance their standings. That being said, it could also be a good book for those who are just starting into the world of understanding how SEOs work as long as it is used to further their knowledge and have more success in a shorter amount of time. But, as a stand-alone book on SEO for a beginner, it is not designed for that purpose. For the beginner, I recommend this book only be used as a supplement to a good book on the basics of SEO and to understand that in that context it is worth the investment. For the more advanced person involved with SEO, it is a useful tool.
5 of 6 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This book is packed with excellent strategies, explained concisely with good examples and screen shots of reports, etc. There are so many good ideas here, it is difficult to figure out which ones to act on first.
Most Recent Customer Reviews
Good work
Good and concise work.
Very easy to read, good presentation.
Open your eyes on some SEO topics even for confirmed users.
Very easy to read, good presentation.
Open your eyes on some SEO topics even for confirmed users.
Published 1 month ago by PenName
how did this get on amazon
the info in this book is helpful, and easy to understand. I wonder if the draft was accidently uploaded as the e-book. Read more
Published 2 months ago by lj2012
Detailed guide to make your site stand out
This book has many tips and guides to make your website stand out among your competitors. There are some stuff that most web designers overlook, and also some that never known. Read more
Published 4 months ago by Adrian Yoon
Excellent book
This book is very well written and easy to understand. James does a nice job of laying out all the important pieces to SEO and how to optimize your site. Read more
Published 5 months ago by Phil Trimble
Great guidance!
Now, I know what to do! Clear guidance form building the website (I learned about cms) all the way to improve the visibility through SEOs. Just need to do it...
Published 13 months ago by Vincent Lannoye
An Easy Read & Handy Guide for SEO-Newbs & -Savvy Folks Alike
As a fan of James Beswick's first book, Getting Productive With Google Apps: Increase productivity while cutting costs, I asked him to keep me posted on his latest writing... Read more
Published 18 months ago by Debbie Lee
The most useful book for getting business
I have a small business, a website and a small advertising budget. This book has helped me to get my name out there and is already bringing in new customers.
Published 20 months ago by David
Tips that actually work!
Finally, a simple and effective tool to make my webpage stand out. I have learned more from this book than from the web consultant that we hired. Read more
Published 21 months ago by V Inc.
Highly recommend
An excellent book. Clear and easy to read. Extremely helpful in finding out how to make a website more effective, and therefore improving the chances of achieving business from... Read more
Published 22 months ago by Wrinkly Annie
Ranking Number One: 50 Essential SEO Tips To Boost Your Search Engine...
I am a small business owner and I am always working on how to increase my
web commerce. This book is aimed at the beginner -- someone who is
faced with the task of... Read more
web commerce. This book is aimed at the beginner -- someone who is
faced with the task of... Read more
Published 22 months ago by LM Smiley
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