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Rapt: Attention and the Focused Life [Bargain Price] [Hardcover]

Winifred Gallagher
3.9 out of 5 stars  See all reviews (38 customer reviews)


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Book Description

April 16, 2009
Winifred Gallagher revolutionizes our understanding of attention and the creation of the interested life

In Rapt, acclaimed behavioral science writer Winifred Gallagher makes the radical argument that the quality of your life largely depends on what you choose to pay attention to and how you choose to do it. Gallagher grapples with provocative questions—Can we train our focus? What’s different about the way creative people pay attention? Why do we often zero in on the wrong factors when making big decisions, like where to move?—driving us to reconsider what we think we know about attention.

Gallagher looks beyond sound bites on our proliferating BlackBerries and the increased incidence of ADD in children to the discoveries of neuroscience and psychology and the wisdom of home truths, profoundly altering and expanding the contemporary conversation on attention and its power. Science’s major contribution to the study of attention has been the discovery that its basic mechanism is an either/or process of selection. That we focus may be a biological necessity— research now proves we can process only a little information at a time, or about 173 billion bits over an average life—but the good news is that we have much more control over our focus than we think, which gives us a remarkable yet underappreciated capacity to influence our experience. As suggested by the expression “pay attention,” this cognitive currency is a finite resource that we must learn to spend wisely. In Rapt, Gallagher introduces us to a diverse cast of characters—artists and ranchers, birders and scientists—who have learned to do just that and whose stories are profound lessons in the art of living the interested life. No matter what your quotient of wealth, looks, brains, or fame, increasing your satisfaction means focusing more on what really interests you and less on what doesn’t. In asserting its groundbreaking thesis—the wise investment of your attention is the single most important thing you can do to improve your well-being—Rapt yields fresh insights into the nature of reality and what it means to be fully alive.

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Amazon Exclusive: Winifred Gallagher on Rapt

A wise research psychiatrist once told me that he had identified life's greatest problem: How to balance self and others, or your need for independence with your need for relationship? Since writing Rapt, I've come to believe that we now face a fundamental psychological challenge of a different sort: How to balance your need to know—for the first time in history, fed by a bottomless spring of electronic information, from e-mail to Wikipedia--with your need to be? To think your thoughts, enjoy your companions, and do your work (to say nothing of staring into a fire or gazing dreamily at the sky) without interruption from beeps, vibrations, and flashing lights? Or perhaps worse, from the nagging sense that when you're off the grid, you're somehow missing out?

Science's new understanding of attention can help shape your answers to this question, which pops up all day long in various forms. When you sit at your computer, will you focus on writing that report or aimless web browsing? At the meeting, will you attend to the speaker or to your BlackBerry? Research suggests that your choices are more consequential than you may suspect. When you zero in on a sight or sound, thought or feeling, your brain spotlights and depicts that "target," which then becomes part of the subjective mental construct that you nonetheless confidently call "reality" or "the world." In contrast, things that you ignore don't, at least with anything like the same clarity. As William James succinctly puts it, "My experience is what I agree to attend to."

The realization that your life—indeed, yourself--largely consists of the physical objects and mental subjects that you've focused on, from e-bay bargains to world peace, becomes even more sobering when you consider that, as the expression "pay attention" suggests, like your money, your concentration is a finite resource. How can you get the highest experiential return for this cognitive capital? By focusing on some screen or on playing your guitar? On IM-ing your old friend or joining her for a walk?

Considering the Internet's countless temptations and distractions, deciding how best to invest your time and attention when you're online is particularly challenging. Left to its own devices, your involuntary, "bottom-up" attention system asks, "What's the most obvious, compelling thing to zero in on here? That e-mail prompt? This colorful ad?" Fortunately, evolution has also equipped you with a voluntary, "top-down" attention system that poses a different question: "What do you want to focus on right now? Ordering that new novel, then checking the weather report, then getting back to work, right?" Sometimes, it's fun to just wander around online, allowing your mind to be captured by random, bottom-up distractions. In general, however, it's far more productive to focus on top-down targets you've selected to create the kind of experience you want to invite.

Along with making clear choices about what things merit your precious attention online, there are some other simple ways to protect the quality of your daily life from technological interference. Remember that your electronics are your servants, not your masters, and don't let them choose your focus for you. Abandon vain attempts to "multitask," because when you try to attend to two things at once—phoning while checking e-mail—you're simply switching rapidly between them, which takes longer and generates more errors. When you need to concentrate on an important activity, try to work for 90 minutes without interruptions, because rebooting your brain can take up to 20 minutes.

Most important, as you go about the day, bear in mind that by taking charge of your attention, you improve your experience, increase your concentration, and lift your spirits. Best of all, enjoying the rapt state of being completely absorbed, whether by a website or a sunset, a project or a person, simply makes life worth living. We cannot always be happy, but we can almost always be focused, which is as close as we can get.

From Publishers Weekly

Gallagher (The Power of Place, Working on God) couples personal ruminations and interviews with experts to explore the role of attention in defining consciousness, identity and the human experience: "who you are, what you think, feel, and do, what you love-is the sum of what you focus on." From paying attention to your inner dialogue (helping eliminate negative thought patterns) to bucking the myths of multi-tasking (says cognitive scientist David Meyer, "Einstein didn't invent the theory of relativity while multi-tasking at the Swiss patent office"), Gallagher draws practical conclusions from her examination of conscious ("top-down") and unconscious ("bottom-up") attention strategies. Though her claims to "a psychological version of... physicist's 'grand universal theory'" are a bit outsized, Gallagher takes illuminating forays into the evolution of the species and the global diaspora, looking for instance at how "Western individualism" emphasizes top-down focus while the Asian mentality encourages a broader, contextual perspective. A fascinating psycho-social look at human motivation and the power of focus, Gallagher's latest is worth paying attention to.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

  • Hardcover: 256 pages
  • Publisher: Penguin Press HC, The (April 16, 2009)
  • Language: English
  • ISBN-10: 1594202109
  • ASIN: B002XULWLQ
  • Product Dimensions: 9.3 x 6.2 x 0.7 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #613,777 in Books (See Top 100 in Books)

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Customer Reviews

In a time of information overwhelm, this is the one book that everyone should read, thoroughly. Dave Lakhani  |  11 reviewers made a similar statement
This is definitely one of those books that changes the way you look at your life. Deb  |  2 reviewers made a similar statement
It's a bit repetitive, but not overly so. K. Josic  |  1 reviewer made a similar statement
Most Helpful Customer Reviews
100 of 105 people found the following review helpful
4.0 out of 5 stars Interesting review of attention May 26, 2009
Format:Hardcover
I purchased RAPT after hearing an excerpt on NPR. I am a physician who specializes in ADHD and was curious to find out what a layperson would publish about paying attention. I found the book readable and a good balance of anecdotes and data from psychological research. The information on ADHD was about 5 to 10 years out of date, but not grossly inaccurate. It is a good summary of the spiritual value of a mindful life including hard science support for the author's intuitive points.
Was this review helpful to you?
143 of 157 people found the following review helpful
Format:Hardcover
I like this book because it makes the neuroscience understandable and applicable. I enjoy books that are based on hard science backed by examples and stories that bring it home at the layman's level.

I found this book fascinating on many fronts. It takes a deep look at how what we focus on tends to be more of what we get and goes in depth on adaptive focus.

The two chapters I found most interesting were the chapters on work and productivity and Nurture: This is your brain on attention.

The author makes a strong argument about the superficial amount of focus children give due to technology overwhelm. Where hours of focused practice made for successful mastery of subjects, today's youth (and increasingly, many adults) are unable to focus long enough to complete tasks requiring intellectual rigor or deep thought. Or in the words of the author: "when you're finally forced to confront intellectually demanding situations in high school or college, you may find that you've traded depth of knowledge for breadth and stunted your capacity for serious thought."

In a time of information overwhelm, this is the one book that everyone should read, thoroughly.
Comment | 
Was this review helpful to you?
71 of 87 people found the following review helpful
3.0 out of 5 stars Average June 14, 2009
Format:Hardcover
If you haven't read anything on the subject of attention this review may not be for you.

Otherwise, if you have read Kahneman and Csikszentmihalyi, the last being very accessible, then this book would be repetitive and not as good as the material she references.

The above combined with the lack of compelling story telling, see Gladwell, and detailed practical advice, see Brain Rules, are the reasons for my three star review.

Not to sound harsh, if you have read nothing on the subject, then book is a good gentle introduction to the subject.
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Most Recent Customer Reviews
5.0 out of 5 stars Great coverage of attention and focus
Winifred has an award winning research and writing style that combines her personal views and observations valuably added to the wide range of experts of all kinds she interviews... Read more
Published 5 months ago by Wayne Hodgins
5.0 out of 5 stars This book was as good as new - as advertised.
RAPT is for a narrow audience of which I am one. It's a great book for those interested in psychology or how we think and how each of us is different. Read more
Published 5 months ago by JK
5.0 out of 5 stars Focus on One Thing at a Time
This book is packed with examples of how important it is to focus on one thing at a time and how important it is for one to monitor one's thinking to avoid aimlessly worrying about... Read more
Published 9 months ago by Mo Ibrahim
2.0 out of 5 stars not rapt...
The book has a deceptive introduction where the author hints at her life-altering experience with focus and attention. Read more
Published 11 months ago by Rom
4.0 out of 5 stars Ironically, couldn't hold my attention
If you are interested in this topic, the information is now easily available through multiple mediums. Liked the last chapter related to Meaning the most. Read more
Published 16 months ago by KeepitSimple
4.0 out of 5 stars not bad
Overall, this is not a bad book. It's a bit repetitive, but not overly so.
Taking charge of your attention, especially with our ever multiplying
distractions, is... Read more
Published on February 6, 2011 by K. Josic
5.0 out of 5 stars Paying attention to your attention
Completely rapt while reading this book at the gym, I was startled when the gym staff member alerted me that the gym was about to close. Apparently, I missed the announcement. Read more
Published on February 4, 2011 by Deb
3.0 out of 5 stars Alright, sort of . . .
The book wasn't particularly bad, just did not live up the expectations that I had for it. Parts of it seemed to just be an excuse for a political agenda. Read more
Published on December 22, 2010 by Roy S. Askins
2.0 out of 5 stars nothing more than a bloated Washington Post essay
I've come across books before where, after finishing, I wish I had finished only the first chapter. But this is probably the first book where after finishing I wished I had only... Read more
Published on September 8, 2010 by Caraculiambro
4.0 out of 5 stars Excellent when balanced by some other point of view
I heard about RAPT in a commencement speech at my niece's graduation from a high school for high achievers. Read more
Published on September 6, 2010 by James P. Hawkins
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