Customer Reviews

I'd Rather Have a Root Canal Than Do Cold Calling

5 star:		(25)
4 star:		(2)
3 star:		(2)
2 star:		(1)
1 star:		(0)

 

 

This is the best book ever on the subject of telemarketing and prospecting...often (and sadly) referred to as COLD CALLING. Written with a sense of humor and a healthy balance in the reality checkbook, it steers clear of the canned script ideas perpetuated by so many of the "sales-gurus" and focuses on achievable goals (just making the call is seen as a success) and realistic, friendly dialogue with the person on the other end. What I enjoyed most is Ms Greene's "angle" that the caller not be so-damn-clever and put him/herself in the listener's place and make the process enjoyable and informative as opposed to adversarial. Read the book, visit the website, subscribe to the free e-sales-tips and take advantage of the author's offer for a hour of free coaching. What a bargain! A fun, fresh and human approach to a necessary element of building a contact base.

I initially "browsed" this book because of the title. Yes I would rather have a root canal than do cold calling was my thought at the time. I bought the book because of the content, her consultative style of writing and her practical suggestions for taking on the task of prospecting and cold calling.

I have recommended the book to business associates for one other additional reason-purchase the book and get an hour of sales coaching as part of the deal. Shawn is excellent at applying her insight, experience, and knowledge to my business issues-selling Internet marketing solutions. She takes the concepts presented in the book and gives additional guidance on the realistic application to my situation.

Buy the book for the cold calling framework, take advantage of the coaching for the practical application to your business situation-both are well worth the time and money.

The thing about "Cold Calling for Women" by the "Cold Calling Queen", Wendy Weiss, is that its great, but doesn't talk about qualifying leads. Neither does "master trainer" Stephan Schiffman's "Cold Calling Techniques (That Really Work!)". That amazes me.

Why do these people think that the goal of making introductory calls is just to get the appointment? They seem to think that all you have to do is get an appointment with anybody no matter what the quality of the lead is, because you have nothing better to do than spend 2 hours in traffic and 1/2 an hour at a meeting, just to qualify somebody.

Shawn's book on the other hand gives great information on qualifying. In addition, it is very readable, because of its great humor. It also has a nice female perspective on a field typically dominated by men, men who have given cold calling a bad name. It is men that need to realize that they have a lot to learn about communication, and its about time to start using some of those skills females are supposedly better at, like listening and asking questions.

My conclusion is its a great book, that is very practical and useful.

As a side note, I think its fascinating all of this consultative selling stuff has popped up along with the new feminism and I think its great.

I have read them all. Always looking for an edge or a way to get better. I was having some serious problems getting through a slump while suffering from some heavy call reluctance; I came across this book, and it is a jewel. The author manages to capture just about every issue facing anyone that has to get on the phone. One idea is worth the price of the book, and there are alot of ideas in this book. And the author walks the talk..

In my former career, I didn't have to make cold calls to sell my services. Since becoming a business golf speaker, I was faced with making cold calls to corporations and associations. Shawn Greene's book gave me a step-by-step process on how to pick up the phone and make calls that I didn't dread. With her sample scripts and sense of humor, Shawn takes the fear and mystery out of cold calling.

This is a great way to delve into why you're having cold calling reluctance, and a source for dealing with your issues head-on. I am SO glad I bought this book, and worked with the author, Shawn Greene.

Sometimes I say I give a book one star because I can't give it zero stars. With "I'd Rather Have a Root Canal Than Do Cold Calling", I only gave it Five Stars because I can't give it an even higher rating.

This is the real deal!

This book is full of information you can actually use. It's written in a light hearted vain, which is hard to do with such a "heavy" subject. It was FUN to read! The author helped me write a script that fit my product's benefits, used my words, and allowed me to be friendly instead of "hard sell" in my approach. I appreciated the tips on how to handle gate keepers too. They are always a problem for me. I recommend this book to all of you who want to improve your technique.

This is the right book for those who need to do cold calling for their business.

This fantastic book will make you feel more comfortable and confident making the the cold calls and less the fraustrations one always get when cold calling.

Want to have effective cold call? This is the book for you!

I actually purchased "I'd rather have a root canal than do cold calling!" in April 2005, when I changed jobs and careers. There are many authors who've written books on cold calling, telemarketing, and telesales; I've purchased, and given away, more than twenty. However, no other author I've read provides the essential essence of cold calling as elegantly as Shawn Greene. Shawn's techniques are powerfully sophisticated in their simplicity and effectiveness.

Root Canal is a great book, the tips are extremely practical and more important they work!!! As a sales manager, my team and I do alot of prospecting over the phone. This book has helped us to feel better about calling and to make the kinds of calls that prospects don't mind getting. If you use the phone in your business get this book!