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Rating the Audience: The Business of Media

ISBN-13: 978-1849663410
ISBN-10: 1849663416
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Rating the Audience: The Business of Media + Ratings Analysis: Audience Measurement and Analytics (Routledge Communication Series)
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Editorial Reviews

Review

Rating the Audience provides a useful and entertaining look at the history of audience measurement. -- Jonathan D. Levy, Federal Communications Commission, USA This is a really important intervention that explores a vital, although largely ignored, aspect of the media industry. It is painstakingly researched and powerfully conceptualized. It requires one to seriously re-examine everything that one thinks one knows about this crucial aspect of the shaping of media cultures. -- Professor Mark Jancovich, University of East Anglia, UK

About the Author

Professor Mark Balnaves is Senior Research Fellow in New Media, in the Department of Internet Studies in the School of Media, Culture and Creative Arts, Curtin University of Technology, Australia.
Professor Tom O'Regan was the Head of the School of English, Media Studies and Art History at UQ from 2005-2008, Director of the Australian Key Centre for Cultural and Media Policy (1999-2002, Griffith University) and the Centre for Research in Culture and Communication (1996-1998, Murdoch University). In 2002 he was elected a Fellow of the Australian Academy of Humanities. From 2002-2003 he was the Australian UNESCO-Orbicom Professor of Communication.

Ben Goldsmith is a Research Fellow at the University of Queensland.

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Rating the Audience: The Business of Media
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