Customer Reviews

Raymond Loewy and Streamlined Design. Universe of Style

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Raymond Lowey was an amazing designer of historical proportions and this book comes across as a piece of snide work as if the purpose was to "take the Lowey reputation down a peg or two." While begrudingly giving Lowey his due it is done in such a way as to make the reader think less of Lowey and his achievements. The book is interesting only because of the viewpoint it takes, not necessarily because it can support that view, and for the visual plates.

The text begins on page 4; by 1/2 way through page 5 Lowey is under outright attack. The text only goes to page 17 so at a total of 12 pages it does not take long to read. Pages 18 through 72 are plates of Lowey designs and photographs, which are the best part of this book.

If you are interested in Lowey start with "Never Leave Well Enough Alone," or "Industrial Design" by Lowey himself. His work is amazing, startling, ground breaking, historic. This book is mildly petty, snide, and demeaning. I borrowed it from the library; I would not pay money for it.