Colonel Sanders, Elvis, Mickey Mouse and Jack Daniels have been enthusiastically embraced by Japanese consumers. But rather than simply imitate or borrow from the West, Japanese reinterpret and transform Western products and practices to suit their culture. This book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices (such as ballroom dancing) have become familiar, and once-familiar practices (such as public bathing) have become exotic.
FREE Two-Day Shipping for Students. Learn more |
Book Description
Special Offers and Product Promotions
- Buy $50 in qualifying physical textbooks, get $5 in Amazon MP3 Credit. Here's how (restrictions apply)
Frequently Bought Together
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
So You'd Like to...
Look for Similar Items by Category
- Books > Business & Investing > Economics
- Books > Business & Investing > Marketing & Sales > Consumer Behavior
- Books > History > Asia > Japan
- Books > New & Used Textbooks > Business & Finance > Economics
- Books > New & Used Textbooks > Humanities > History
- Books > New & Used Textbooks > Social Sciences > Anthropology
- Books > Politics & Social Sciences > Social Sciences
