"is an eye-opener on par with a poke from a sharp stick." -- New Architect, December 2002
"provides an eloquent crash course on Internet advertising... Liebowitz's analysis is useful". -- Yale Global Online
It is the best book to date on the facllacies of the e-commerce craze. -- Economist.com, September 26, 2002
It is the best book to date on the fallacies of the e-commerce craze. -- Economist.com, September 26,2002
Re-Thinking the Network Economy will enlighten investors and managers alike. -- New Architect December 2002
"Once upon a time, it was widely thought that Internet commerce could exist apart from traditional business strategy, and that all the known financial models previously relied on could be disregarded.
What has become eminently apparent since the dot-com collapse is that standard economic theories apply to Internet business just as much as they do to any other enterprise. Many dot-coms have failed, but e-commerce isn’t going away, and business leaders need to understand what went wrong in order to dominate in the real new economy. Rethinking the Network Economy examines exactly where, how, and why so many e-commerce firms went wrong, and how, utilizing traditional economic concepts, businesses can build the foundation for success in the future. The book analyzes issues such as:
* How tried-and-true formulas such as network effects, first-mover-wins, and supply-and-demand relate to e-businesses
* Why companies counting on locking in consumers will need to rethink their strategies
* When selling products over the Internet makes sense (and when it doesn’t)
* The dangers of comparing profits of brick-and-mortar firms with Internet firms"