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ReLaunch: How to Stage an Organizational Comeback Hardcover – February 1, 2013


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Product Details

  • Hardcover: 208 pages
  • Publisher: David C. Cook (February 1, 2013)
  • Language: English
  • ISBN-10: 1434705757
  • ISBN-13: 978-1434705754
  • Product Dimensions: 8.6 x 5.7 x 0.8 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (61 customer reviews)
  • Amazon Best Sellers Rank: #101,403 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dr. Mark Rutland is the founder and president of Global Servants. Rutland, the third president of Oral Roberts University in Tulsa, Oklahoma, was also president of Southeastern University in Lakeland, Florida. Rutland holds graduate degrees from Emory University and California Graduate School of Theology. This is his fourteenth book.

Customer Reviews

4.9 out of 5 stars
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See all 61 customer reviews
This book is an easy read, informative and inspiring.
Kolinda Duer
I highly recommend this book for leadership and anyone desiring healthy changes for the organizations they love.
Dr Conrade Yap
Thanks, Dr. Rutland, for sharing your insights and experience.
Kevin Hart

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By EL on February 4, 2013
Format: Hardcover
ReLaunch is a must read! The knowledge and insight into leadership that this book gives will change the way you do business, the way you cast your vision, and it will teach you to empower those you lead. This is now one of my all time favorite books! I feel more confident in myself knowing that this book has given me the tools I needed to be a more successful leader.
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5 of 5 people found the following review helpful By Kurt on January 28, 2013
Format: Hardcover
Easy read with some excellent info for life. He is an excellent writer and storyteller. Every CEO should read this!
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3 of 3 people found the following review helpful By Apesjoy on October 28, 2013
Format: Kindle Edition Verified Purchase
This book was such a pleasure to read... And I don't read for pleasure. I read this on recommendation by a mentor, so glad I took his advice. Mark Rutland didn't write this from the clouds, but from real life experience. Every truth is backed by relatable true stories. It's the biography of the Phoenix, out of the ashes, something beautiful and powerful is reborn.
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2 of 2 people found the following review helpful By Lawrence on February 4, 2013
Format: Hardcover
I'll never be a business bigwig but I still love this book. Anybody who needs a "do-over" can make it happen by doing what Rutland says in Relaunch. Many of the insights are really about human nature. It can even be applied to politics. Every elected official should read this book and start applying the principles to relaunching the government--the right way.
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1 of 1 people found the following review helpful By Dr Conrade Yap on April 3, 2013
Format: Hardcover
Maybe you feel that your organization is not growing. Perhaps you may be feeling your organization is stuck in the rut? You may even be scratching your head not only about what to do, but where to start. Like a failed launch of your sail boat, what is needed is a new attempt, an improved effort, or simply a re-launch. Or like a ship cruising apparently to nowhere, one needs to not only re-adjust the sails, but to re-affirm the reasons why the boat was launched in the first place. Re-focus. Clarity of purpose. Turnaround.

This is a book about organizational turnarounds. It is common to see organizations that have thrived well in the past, only to decline or to lose the vitality and energy over time. Beginning with the story of the cruise liner that crashed off the coast of Cyprus, killing more than thirty people, and causing not only the careers of several people, but also the environment problems created. Rutland argues that the problem does not start with the crash, but way before the ship ran aground. What can we do about a ship that has crashed? What about organizations that are experiencing dysfunctional times and are heading toward disaster? How can leaders save their organizations? By relaunching, says Rutland, who then frames three critical components.

First, the leader needs to learn of the situation well. Second, there is a seven-step strategy to work toward a turnaround. Third, finding the people to work the turnaround is essential. This book has given me much food for thought, and though the biblical examples are not many, a lot of what Rutland says make sense from a consulting and practicing standpoint. This book on relaunch can become a seed for a whole new series of books on leadership.
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1 of 1 people found the following review helpful By Kevin Hart on May 11, 2013
Format: Kindle Edition Verified Purchase
Really enjoyed this book. Got a number of practical and actionable things out of it. I'm not turning a company around at this time, but my goal is to keep my company from NEEDING a turnaround! Thanks, Dr. Rutland, for sharing your insights and experience.
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3 of 4 people found the following review helpful By Justin Marcus Ryan on February 9, 2013
Format: Hardcover
If anyone has ever truly lived thru, lead, or left a situation that needs a relaunch, this book not only offers practical advise, it is a believable and pragmatic manifesto, proffering a very real path to success.
The anecdotes and illustrations are revealing and never superfluous, and if you've lived it, you'll know.
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Format: Hardcover Verified Purchase
Dr. Rutland was our Minister of Evangelism in the 90's when we were members of Mt Paran Church of God. We as a family hold Dr. Rutland in highest regard. Once again, Mark Rutland reaches new heights with his latest offering by pen. Tremendous insights and innovative thoughts and ideas presented in a manner that makes practical application possible. The vendor shipped the book so as to arrive early, pleasant surprise, was actually in better condition than indicated on the internet. I will most certainly utilize the resources to obtain future reading materials. KUDOS for a job well done, both by the author and the seller!!!!!!!!!!!!!
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