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Reaching Audiences: A Guide to Media Writing (5th Edition) Paperback – April 3, 2009

ISBN-13: 978-0205693108 ISBN-10: 0205693105 Edition: 5th

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Product Details

  • Paperback: 384 pages
  • Publisher: Pearson; 5 edition (April 3, 2009)
  • Language: English
  • ISBN-10: 0205693105
  • ISBN-13: 978-0205693108
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,009,356 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Reaching Audiences: A Guide to Media Writingprovides a brief yet thorough guide to a range of writing styles for the media.

 

This book stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. The book sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages. Illustrative and specific real life examples provide guidance for students in improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing today's ever-changing media environment, this book is grounded in the basics of good writing essential to communicators in print, online, broadcast, and strategic communication.


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Customer Reviews

3.3 out of 5 stars

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Mohd Faizal on April 9, 2008
Format: Paperback
I found that this book is a practical book as it gives lot of do's and don't. However, this book should incorporate proper citation method. For instance, on page 6, "Research has shown... audience may not return to a medium one they have abandoned it for another." I would like to know who says this and form where it is obtained.
On page 241, the writers quote Judith Lewis book on Trauma and Recovery. I just wondering form what page was it extracted. Nevertheless, this book complements many other books as it gives media practitioner stand point. Certainly they need "polishing" as written on page 16.
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2 of 2 people found the following review helpful By Chris Wilson on January 19, 2007
Format: Paperback
The book has a pretty logical sequence of chapters. I found this book easy to read and it had good examples. I would recommend this book be used with the AP style book to better your understanding of writing in the media. The last chapter was a little more difficult to grasp than the other chapters but it was a great book overall.
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By LENORT on May 1, 2012
Format: Paperback Verified Purchase
Had to buy this book for school - was obviously not my favorite, but was able to get it at a decent price and did the job.
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