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Reaching Out: The Financial Power of Niche Marketing

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Doris Barrell and Mark Nash are real estate experts with years of experience in the field. They draw upon their considerable expertise in Reaching Out: The Financial Power Of Niche Marketing which was specifically written to bring to light changes in the evolving real estate market. Reaching Out stresses that the era of focusing on a specific piece of territory has passed - that for the successful real estate agent or investor, it's now about making connections and relationships with clients, buyers, and individual people that matters, and not merely limiting oneself to a specialization in a particular geographical area. Reaching Out is commended as a well-written and forward-thinking informational and instruction guide appropriate for anyone involved in the contemporary real estate industry.

That's the basic message in this excellent primer on niche marketing. Although the words "real estate" are not in the title, that's what the book is all about. An interesting plus to this book is an Afterword Essay by real estate educator Marcia Russell titled "Fair Housing Law in Practice." There's also a useful appendix which includes Web sites that would be helpful in exploring niche markets. Dr. Kenneth W. Edwards, GRI, Book and Video Reviewer, The Real Estate Professional Magazine