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Read This First: The Executive's Guide to New Media-from Blogs to Social Networks other formats – November 23, 2009


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Product Details

  • Paperback: 180 pages
  • Publisher: iUniverse (November 23, 2009)
  • Language: English
  • ISBN-10: 1440166854
  • ISBN-13: 978-1440166853
  • Product Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,551,192 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Ron Ploof is the founder of OC New Media, L.L.C., a consulting firm dedicated to helping businesses use New Media channels to better communicate with their customers. In October 2007, he launched his blog, RonAmok: The Adventures of a New Media Evangelist where he focuses on the business uses of New Media.

More About the Author

I've been a storyteller since as far back as I can remember. From the times when I gathered friends around my portable cassette recorder to perform audio dramas, to the times when I wrote and directed silent movies recorded on Super-8 Kodachrome film, I've always sought new ways to tell my stories. Unfortunately, I never had a cost-effective way to distribute them widely.

Fast forward to today and I now have everything that I've ever wanted. I can tell stories in text and distribute them through blogs. I can produce audio stories and distribute them through podcasts. I can distribute my video stories worldwide using free online services such as YouTube. And finally, I can interact with those who experience my stories through social media communities such as Facebook and Twitter.

Social media has enabled me to combine my passion for storytelling with 25 years of high-tech business experience to help companies tell their own stories, in their own voice, rather than relying on third parties to do so. The ultimate benefit for businesses is that at the end of the day, they'll own their audiences instead of having to perpetually rent others.

Customer Reviews

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He needed to read it.
R. Wright
So much has been written about social media for small business.
Adrianne Machina
I just purchased the book for all our senior executives.
Antonio Montoya

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Michael C. Kilroy on December 1, 2009
Format: Paperback
Ron came to our PR agency over a year ago to help us as we struggled to get our clients to understand and implement social media. After Ron was kind enough to let me read the manuscript of "Read This First," confusion reigned no more for me. Social media -- how it came about and why every business needs to do it -- became crystal clear.

Read This First is written in a very conversational tone (much like the good blogger that Ron is) that will reach anybody with a few hours and an open mind. The ideas are exciting and accessible to anyone who wants to grow their business in today's connected world. Ron provides a brief history of how we came to this new era of incredible potential and promise, and how executives should best approach the opportunities in front of them for their organizations.

Because so many people have so much trouble getting their heads around the mind-boggling changes that social media represents, I tell everyone to not just read this first, read this TWICE.
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2 of 3 people found the following review helpful By Antonio Montoya on February 5, 2010
Format: Paperback Verified Purchase
I got this book from a friend a couple of weeks ago, as he knew I have been preparing to launch a social media strategy for our web marketing in 2010. Having been trained as an engineer, I have carefully studied social media for many months, and I had finally compiled what I thought was a strong enough case to present to our executive committee for approval. I had planned a complete internal educational campaign to methodically explain to our senior executives all that I had learned... I was bracing for the tough questions, delay tactics, unforeseen roadblocks, and all the stress that comes with a change process. I read Ron's book over the weekend, it was a pleasure to read. Most importantly, it contained all the key information I planned to provide, with a few critical extras (specially the aspects related to properly engaging with legal counsel and social media policy) which I had not considered in my plan. I just purchased the book for all our senior executives. This book probably saved me months of emails, meetings, and presentations. If you are the champion of Social Media in your organization, this book is your road map for success and a great tool to educate your senior executive team. Highly recommended.
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2 of 3 people found the following review helpful By Tim Martin on January 22, 2010
Format: Paperback Verified Purchase
As a professional internet marketing educator I've been searching a while for a good support resource to hand out as part of my executive seminar programs - and I've just found it. This is not an ABC style 'how to' manual, rather it frames the current state of play clearly in terms of the more important business level considerations of 'why?' (organisations will still need to come up with their own unique blend of informed answers).

This is a book more suited to incumbent executives than students - although students would still find value; the author has used his own experience of working within corporate environments to anticipate and help counter the mindset of the head-in-the-sand types, the overly zealous early adopters, and those who have a vested interest in maintaining the status quo, i.e. protecting their control of the traditional communication channels and flows. CEO's especially should 'Read This First'.
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