How to cut through the public relations jargon and analyze a company's financial health and future prospects as it's spelled out in an annual report. Sound advice for non-expert investors in the stock market. New topics covered and explained in this edition include annual reports on the Internet, materiality, and financial derivatives. Titles in the easy-to-understand Business Keys series are directed at consumers and non-professionals, with advice on saving, investing, protecting assets, and increasing wealth through prudent money management. The books define terms, cut through business jargon, speak in plain language, and take the mystery out of business.
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Editorial Reviews
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Titles in Barron's Business Keys series present easy-to-understand advice on prudent financial planning, saving, investing, getting loans and mortgages, buying and selling real estate, and dealing with other aspects of money and investment. This updated edition advises investors on how to cut through public relations jargon, focus on an annual report's important facts and figures, and use that information to assess a company's financial health. --This text refers to an alternate Paperback edition.
Titles in Barron's Business Keys series present easy-to-understand advice on prudent financial planning, saving, investing, getting loans and mortgages, buying and selling real estate, and dealing with other aspects of money and investment. This updated edition advises investors on how to cut through public relations jargon, focus on an annual report's important facts and figures, and use that information to assess a company's financial health. --This text refers to an alternate Paperback edition.
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Most Helpful Customer Reviews
22 of 25 people found the following review helpful:
4.0 out of 5 stars
A CUT ABOVE ONE OF MY FINANCE COURSES,
This review is from: Keys to Reading an Annual Report (Barron's Business Keys) (Paperback)
Even thought this book is five years old, the information still applies to the year 2000. As a person who now works iin finance, I know that detail is extremely important. This book certainly does its job by being very detail oriented. I graduated froom a very pretigious business school in which finance is actually the best subject taught, and I have to admit I think this little guide puts many pricey finance/accounting and finance professors to shame. It's also probably a good little guide for kids as well, to give them a headstart in the world of finance.
11 of 11 people found the following review helpful:
4.0 out of 5 stars
Succinct and Informative,
By A Customer
This review is from: Keys to Reading an Annual Report (Barron's Business Keys) (Paperback)
This book is very succinct and the explanations for each accounting concepts are very easy to understand and easy to remember. The "Red Flags" after each concept are very useful in pointing out all the possible problems that may arise. While the strengths of this book is his conciseness, it does require you to have some basic accounting background. Otherwise, some of the explanations may seem confusing. Having said that, if i am reading an annual report, I would definitely want to have this book beside me. Happy reading!
11 of 11 people found the following review helpful:
5.0 out of 5 stars
Keys to Reading an Annual Report,
By
This review is from: Keys to Reading an Annual Report (Barron's Business Keys) (Paperback)
This small manual concisely and succinctly presents the major elements of financial statements in easy to read, line-by-line format. It is not only ideal for the average investor without an accounting background, but also for the accountant who needs to explain financial statement concepts and presentations to others. Its examples are easy to relate to and quite illustrative. I regret this wasn't available when I tried to decipher "Accounting 101".
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First Sentence:
This book is organized in 60 short keys. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
contributed capital, capital leases, current assets section, common size statements, accounting principles require, stock ticker symbol Key Phrases - Capitalized Phrases (CAPs): (learn more)
Red Flags, United States, Public Company Accounting Oversight Board, Adobe Acrobat, Sarbanes-Oxley Act, Coca-Cola Enterprises Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
This book is organized in 60 short keys. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
contributed capital, capital leases, current assets section, common size statements, accounting principles require, stock ticker symbol Key Phrases - Capitalized Phrases (CAPs): (learn more)
Red Flags, United States, Public Company Accounting Oversight Board, Adobe Acrobat, Sarbanes-Oxley Act, Coca-Cola Enterprises Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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