Customer Reviews

Reading Financial Reports For Dummies

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I recently had to take a week long seminar about financial statements and didn't want to go in cold turkey and possibly embarass myself ... so I bought three books thru Amazon to help me learn about financial statements, this one being the most comprehensive.

I'll make this short and sweet ... this was an excellent book by any standard ... the other two books were brief and excellent overviews, but I'd have to judge Lita's (author) book as superb.

It was as if I learned detail from a text book (factual substance), but then had her sitting beside me saying ... ok, you know such and such, now this is how it really works, or this is how you apply it, or this is what it means, or this is what you need to do next, or these are the tricks of the trade only insiders know, etc. Plus her 10 real world discussions of what went wrong with certain corporations ... Enron, WorldCom/MCI, Tyco, etc., are very interesting reads.

For instance, she tells you how to go about listening to a call between analysts and corporate executives, which honestly I did not know you could do. It's this added perspective of an experienced insider's knowledge of the business that puts her above the rest ... and this being a 362 page book, which I read cover to cover, there are plenty of these types of examples.

For anyone who is not well versed in this subject matter, but WANTS to learn about it, quit pondering the purchase and just buy the book. It is money well spent ... I guarantee it.

Oh, and by the way, Lita dedicates the book to her father, who was an auditor and savings and loan examiner ... so you know she was taught plenty by ole Dad ... this stuff was in her blood from the get go, and she communicates her extensive knowledge very well.

I sincerely congratulate her on such a fine work. I enjoyed it immensely! Thank you Lita ... Jim

I've never taken the time to leave feedback about any books I buy, but this book I really got a lot out of, and highly recommend.

Although the description of the book seems to mostly focus on reading financial reports in order to evaluate companies you might want to invest in by buying stock, I bought the book because I wanted to be much more comfortable with reading - moreover analyzing and understanding - financial statements for business management purposes.

Boy, I was NOT disappointed! By reading the book and constantly referring to the financial statements of 2 companies (Mattel and Hasbro), and interpreting, analyzing and comparing the numbers, I have really learned quite a lot about how to manage by the numbers. Now, when I look at financial statements, I know what every line means, I know what I'm looking for, how to interpret the numbers and changes in the numbers and/or ratios over time - I'm truly just as pleased as punch! This book is worth every penny you pay for it.

And, because the author also tosses in a lot of revealing and useful information about analyzing financial statements to evaluate a company and the worth of its stock, I received quite an education there as well. Very eye opening.

Whether you're a business owner, manager, accountant or stock investor, if you're even considering getting this book to enhance your knowledge, get it. It's a very, very good book. I kept a highlighter and some post it notes at my side, you may want to do the same. In any event, after reading this book (which, by the way is NOT a 'dry' read) you will have deep knowledge of financial statements - balance sheet, profit and loss (income statement) and cash flow statement.

I highly recommend this book.

This is the single best book for beginner and intermediate-skilled investors. I believe most non-professional investors will find this an absolute gem. The writing is clear and actually fun to read. You will learn the basics of how to evaluate companies, but Epstein includes nuances that even more advanced investors will find useful.

The book is valuable because of its appropriate coverage of 4 separate areas:
1) Teaches the reader basic accounting. For example, what do different items on a cash flow statement really mean and how are they related to the balance sheet or the income statement?
2) Once you understand basic accounting, it teaches you how to manipulate some of these numbers to get a better understanding of how well the company is doing. For example, what is the significance of inventory turnover?
3) Points you to other sources for more information and greater understanding ie: different websites and how to get bond ratings on particular companies.
4) Discusses pitfalls of analyzing financial reports. She discusses how companies manipulate numbers and how you can improve your chances of catching the culprits. She discusses 10 guilty companies.

There are many great books investors should read, but if you were only allowed one then this should be the one. Bravo Lita!
P.S. I am not a generous Amazon reviewer as you can see for yourself by reading my other reviews.

reading financial report for me before is just like reading numbers but reading this book is it s not just only reading but also analyzing and decoding the numbers found in the financial reports..The authors use laymans term in order that the reader can understand the different accounting jargons.it is just __knowing yourself and knowing your investments... this book is a must for a serious investor and this book is intended for a defenceless investor who have no knowledge in checking the financial health of the company.

I am a lawyer in technology, entertainment and corporate law. I bought this book for one of my children who is an undergraduate business major. After buying the book, I ended up reading the book myself. It helps the reader to review financial statements much more effectively and efficiently. It's the best book I've seen on the topic. I highly recommend this book to anyone who wants to better understand what to look for and beware of in financial reports.

If you know nothing about Financial Reports, this is the book for you. Everything is written in terms that you can understand without being a Chief Financial Officer.

I would highly recommend this book for anyone, whether it be career-related or for personal financial review of annual reports, insurance, etc.

I have read a number of books on investing, but in many ways this has been the most important. If you are interested in a book on how to be an accountant, this book is probably not for you. If you are interested in understanding financial reports, and be able to analyze a company's financial statements, this book is most certainly for you. It could very easily be one of the most important books on investing that you can read.

It is also worth noting that the author explains everything in a very clear manner with excellent examples.

I read the previous edition of this book and I thought that I should buy it as a reference. There are several chapter about ratio and the author uses real life example from the financial statements of both Hasbro and Mattel. The things that shocked me is that the financial statements are not included as they were in the first edition. Instead the author invite you to get them from their website. Not really convenient.

I had been exposed to financial reports before buying this book and had a cursory understanding of what they were about, but in reality the only line I really understood was whether money was made or lost during the course of the year. Now I understand how all those "other" line items play into telling a story about the success or failure of a business.

Easy read, but don't try to swallow it all at once.

I've stayed on the sidelines for long time, watching the stocks I thought I should buy go up and down. I did not want to jump in without understanding what I was getting into. I thought the 3 Financial documents from a company (Balance Sheet, Income Statement, and Cash Flow) were enough to understand a firm's performance. Boy - I couldn't have been more wrong. After reading this book, I realized how crucial it is to read through the 10-Ks and 10-Qs, and the notes to the Financial statements. That was a definite, very valuable learning for me. This book may not provide much for the experienced investor, but certainly helps you get started on the right foot if you are looking for ways to get started in stock market. Good Luck with your investing endeavors. Cheers!!