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Reading National Geographic Paperback – November 1, 1993

ISBN-13: 978-0226497242 ISBN-10: 0226497240 Edition: 1st

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Product Details

  • Paperback: 328 pages
  • Publisher: University Of Chicago Press; 1 edition (November 1, 1993)
  • Language: English
  • ISBN-10: 0226497240
  • ISBN-13: 978-0226497242
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #326,527 in Books (See Top 100 in Books)

Customer Reviews

3.7 out of 5 stars

Most Helpful Customer Reviews

20 of 23 people found the following review helpful By A Customer on March 24, 2003
Format: Paperback
I found this book to be thorough in its research of the geographic as an American institution. It presupposes that the reader is well aquainted with Gramsci's notion of mass media and the Frankfurt school borne out of this belief of hegemony perpectuated by a controlling elite. The author also takes liberty that the reader is aquainted with research methods using coding to differentiate subjects responses to pictures portrayed. Lastly, the author's use of interviewing technics and the subsequent interpretation of those responses enables the reader the opportunity to realize how the geographic and social background of the readers influence the perceptions people have when encountering this quasi-scientific journal. As an anthropological study this book illuminates the ethnocentric idealations of the Geographic's demographic readership, that is upper middle and middle class white euroamericans.
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31 of 39 people found the following review helpful By lots of love on May 6, 2001
Format: Paperback
In this book, Lutz and Collins deconstruct the system of misrepresentation in which National Geographic functions as purveyor of cultural/historical fact. The authors problematize NG's systematic misrepresentation of the non-West and examine how those misrepresenations resonate with its 'American' audience through reinforcing the self-other binary. NG encodes a white, middle-class, male (straight) worldview, and as such, tells us more about the standardized/naturalized/anesthetized 'American' culture than about those it 'studies.' Through analyzing photographs and their captions and interviewing NG staff, the authors reveal the racism and paternalism that are at the heart of the National Geographic gaze.
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5 of 7 people found the following review helpful By obfuscateuk on September 6, 2009
Format: Paperback
This is a great introduction to critical reading of the media, and to the way an Orientalist and colonial gaze continue to structure the western world. Not for those who wish to continue to passively consume media.
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Format: Paperback Verified Purchase
This is a good book with a lot of great research in it. While I can't say I agree with all of their conclusions, it helped me through my thesis. Now, if someone were to do current research to update this, since a lot has changed since 1993, that would be spectacular.
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By Sam on February 9, 2013
Format: Paperback Verified Purchase
The book is basically just a survey of photographs in National Geographic Magazine over several decades. Fairly dry and scientifically done stuff, but revealing some quite interesting results regarding how the magazine portrays race, sex, and different cultures.
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By AbeOrtz on April 29, 2013
Format: Paperback Verified Purchase
This definitely guides you through the changes in thinking, racism, classism, power. Culture and the delicate place between tradition and change.
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