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Reading Virtual Minds, Volume I Paperback – October 18, 2009

ISBN-13: 978-0984140305 ISBN-10: 0984140301

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Product Details

  • Paperback: 198 pages
  • Publisher: Northern Lights Publishing (October 18, 2009)
  • Language: English
  • ISBN-10: 0984140301
  • ISBN-13: 978-0984140305
  • Product Dimensions: 6 x 9 x 0.4 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #2,207,672 in Books (See Top 100 in Books)

Customer Reviews

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I read this as someone who is a novice user of social media.
Clarissa Sawyer
If you want to better understand what people are communicating, if you need to have your message heard, I'd encourage you to read Joseph's work.
Todd A. Sullivan
I believe this book will appeal also to anyone fascinated by human behavior, invention, science, and technology.
Jennifer A Day

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Jennifer A Day on November 24, 2009
Format: Paperback
For me, reading this book crystallized many of the concepts that underpin NextStage technology, and I feel like I am better able to articulate its promise. As I read, a foundation was built - barely perceptible - it wasn't just a string of "aha moments"; it was more like pieces falling into place and gaps being filled. Clearly if you've ever wondered what the technology is all about or how it came to be, this book is for you. However, it's perfectly obvious that this book is a must-read for anybody who has heard Joseph speak about the NextStage technology over the years. What is less obvious, perhaps, is that this is not a book only for web analysts or other web technologists. I believe this book will appeal also to anyone fascinated by human behavior, invention, science, and technology. If you happen to be a web analyst who also happens to be fascinated by those things, congratulations: you have found your ideal weekend reading. I very much look forward to the next volume.
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2 of 3 people found the following review helpful By CJD on November 23, 2010
Format: Paperback Verified Purchase
While this book shows a history of one guy's exploration into a certain kind of AI, and his opinions about doing business with folks interested in his technology, the book doesn't actually SAY anything...If you actually want to learn about how to do user segmentation or human behavior, this book isn't for you. He says things like "We learned a lot", but doesn't actually say what he learned. He learned that his software is a decent predictor, but doesn't explain anything about how it works.
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Format: Paperback
I have been learning from Joseph in various ways for several years - sometimes in person, often through his writing. We have worked together on various projects together. His humor, stories and patience have been great aids to me as a novice in navigating social media in various forms. That humor, the story telling, insight and patience all come through in this book. It is not a "how-to," but rather an engaging introduction to his very original way of thinking about how individuals reveal themselves through their behaviors. My only critique is that at times I wish he had written a longer book: Some short paragraph would cause me to think about something in a new way and I wanted to explore what he meant and what I thought about it. Fortunately, he cross references his many writings elsewhere and promises a second volume. Through this book, I'm still learning from him, and that's the highest recommendation I can give anyone's (nonfiction) book.
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Format: Paperback
Think of every science fiction movie and television show you've ever seen. Remember every scene where any physical object, from a robot to a chair, interacts with an individual according to their size, preferences, mood, etc.

Evolution Technology ("ET" for short), is the technology behind Reading Virtual Minds. The scenes you're remembering? ET makes them possible. All of them.

To sum up the book, "The human brain is wired in a specific way and is bound by the rules of that wiring. Anything which can't be attributed to direct cause and effect of that wiring must be unique to the individual using the computer [or any object]."

Age is unique.
Gender is unique.
Emotional engagement is unique.
Excitement is unique.
Frustration is unique.
Confusion is unique.
The threshold required to reach any of those emotional states is unique for each individual, and that barely scratches the surface. The list seems to be limited by the number of times someone asks "Can ET ______?".

The answer? Yes. It can. Further, Evolution technology is small, fast, and works with any human/object interface.

Re-stated so you don't miss that. It applies to -any human/object interface-.

* Education: Imagine being able to know the learning potential of any student in the classroom, and the moment any get confused.
* Education2: PCs (or iPads): Imagine eBooks that tailor themselves to the way your brain learns, so you can instantly recall what you read six months earlier.
* Human Resources/Management: Imagine live measurements of every departments' staff satisfaction level.
* Marketing: Imagine knowing which pages of your website bored your visitors before they decided to leave.
Read more ›
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