- Paperback: 198 pages
- Publisher: Northern Lights Publishing (October 18, 2009)
- Language: English
- ISBN-10: 0984140301
- ISBN-13: 978-0984140305
- Product Dimensions: 6 x 0.4 x 9 inches
- Shipping Weight: 10.6 ounces
- Average Customer Review: 4.6 out of 5 stars See all reviews (9 customer reviews)
- Amazon Best Sellers Rank: #3,533,204 in Books (See Top 100 in Books)
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Reading Virtual Minds, Volume I
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More About the Author
He has designed, developed and delivered over 100 tools that analyze everything from group and individual social behaviors to product design and development to community development and monitoring to consumer psychology to resume analysis and improvement to finding compatible life-partners to personal growth to training measurement for governments, businesses and individuals worldwide.
He is a Senior Research Fellow at the University of Southern California's Annenberg Center for the Digital Future; a Senior Research Fellow and Board Advisory Member for the Society for New Communications Research; a Founder, Senior Researcher and Director of Predictive Analytics for the Center for Adaptive Solutions; a member of Scientists Without Borders; has served as Chief Neuroscience Officer and currently advises the event industry about the neuroscience of events, conferences, conventions and trainings.
Joseph has authored over 25 books, including Reading Virtual Minds Volume I: Science and History and Tales 'Told Round Celestial Campfires.
Top Customer Reviews
Evolution Technology ("ET" for short), is the technology behind Reading Virtual Minds. The scenes you're remembering? ET makes them possible. All of them.
To sum up the book, "The human brain is wired in a specific way and is bound by the rules of that wiring. Anything which can't be attributed to direct cause and effect of that wiring must be unique to the individual using the computer [or any object]."
Age is unique.
Gender is unique.
Emotional engagement is unique.
Excitement is unique.
Frustration is unique.
Confusion is unique.
The threshold required to reach any of those emotional states is unique for each individual, and that barely scratches the surface. The list seems to be limited by the number of times someone asks "Can ET ______?".
The answer? Yes. It can. Further, Evolution technology is small, fast, and works with any human/object interface.
Re-stated so you don't miss that. It applies to -any human/object interface-.
* Education: Imagine being able to know the learning potential of any student in the classroom, and the moment any get confused.
* Education2: PCs (or iPads): Imagine eBooks that tailor themselves to the way your brain learns, so you can instantly recall what you read six months earlier.
* Human Resources/Management: Imagine live measurements of every departments' staff satisfaction level.
* Marketing: Imagine knowing which pages of your website bored your visitors before they decided to leave.Read more ›
The book is mind blowing... especially the experiments that Joseph has implemented on different websites. At every page you find yourself saying out loud "Ohh Common, that can't be real!" just that at the next page everything is explained and becomes common sense. While many web analytics and behavioral targeting books out there are rather about cookies, numbers and statistics, for Joseph everything is about people. That's why this book was so different than anything I have read so far.
Most Recent Customer Reviews
Great read by the brilliant and ever irreverent Joseph Carrabis.Published 16 months ago by Chett Rubenstein
While this book shows a history of one guy's exploration into a certain kind of AI, and his opinions about doing business with folks interested in his technology, the book doesn't... Read morePublished on November 23, 2010 by CJD
As a friend and counsel for Joseph, I'd have given him 5 stars for selling an alphabetical listing of his personal library, so understand I have a bias here. Read morePublished on April 7, 2010 by Todd A. Sullivan