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Reading Virtual Minds, Volume I Paperback – October 18, 2009

ISBN-13: 978-0984140305 ISBN-10: 0984140301

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Product Details

  • Paperback: 198 pages
  • Publisher: Northern Lights Publishing (October 18, 2009)
  • Language: English
  • ISBN-10: 0984140301
  • ISBN-13: 978-0984140305
  • Product Dimensions: 9 x 0.4 x 6 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #3,341,616 in Books (See Top 100 in Books)

Customer Reviews

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That humor, the story telling, insight and patience all come through in this book.
Richard Lent
If you want to better understand what people are communicating, if you need to have your message heard, I'd encourage you to read Joseph's work.
Todd A. Sullivan
Joseph Carrabis is able to explain complex subjects in simple and easy to understand text.
Gaby B.

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Jennifer A Day on November 24, 2009
Format: Paperback
For me, reading this book crystallized many of the concepts that underpin NextStage technology, and I feel like I am better able to articulate its promise. As I read, a foundation was built - barely perceptible - it wasn't just a string of "aha moments"; it was more like pieces falling into place and gaps being filled. Clearly if you've ever wondered what the technology is all about or how it came to be, this book is for you. However, it's perfectly obvious that this book is a must-read for anybody who has heard Joseph speak about the NextStage technology over the years. What is less obvious, perhaps, is that this is not a book only for web analysts or other web technologists. I believe this book will appeal also to anyone fascinated by human behavior, invention, science, and technology. If you happen to be a web analyst who also happens to be fascinated by those things, congratulations: you have found your ideal weekend reading. I very much look forward to the next volume.
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Format: Paperback
Think of every science fiction movie and television show you've ever seen. Remember every scene where any physical object, from a robot to a chair, interacts with an individual according to their size, preferences, mood, etc.

Evolution Technology ("ET" for short), is the technology behind Reading Virtual Minds. The scenes you're remembering? ET makes them possible. All of them.

To sum up the book, "The human brain is wired in a specific way and is bound by the rules of that wiring. Anything which can't be attributed to direct cause and effect of that wiring must be unique to the individual using the computer [or any object]."

Age is unique.
Gender is unique.
Emotional engagement is unique.
Excitement is unique.
Frustration is unique.
Confusion is unique.
The threshold required to reach any of those emotional states is unique for each individual, and that barely scratches the surface. The list seems to be limited by the number of times someone asks "Can ET ______?".

The answer? Yes. It can. Further, Evolution technology is small, fast, and works with any human/object interface.

Re-stated so you don't miss that. It applies to -any human/object interface-.

* Education: Imagine being able to know the learning potential of any student in the classroom, and the moment any get confused.
* Education2: PCs (or iPads): Imagine eBooks that tailor themselves to the way your brain learns, so you can instantly recall what you read six months earlier.
* Human Resources/Management: Imagine live measurements of every departments' staff satisfaction level.
* Marketing: Imagine knowing which pages of your website bored your visitors before they decided to leave.
Read more ›
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Format: Paperback
I read this as someone who is a novice user of social media. Ok, I have a web-site, and use LinkedIn and Facebook, and just began writing for a blog that Joseph writes for, too. But I still say I'm a novice. Why? My simple web-site went up 15 months ago, I started using LinkedIn 12 months ago, and 9 months ago I became a some-time user of FaceBook with a few close family and friends. Until I met Joseph and heard him give a presentation on social media, even though I used these tools, I really didn't understand their power to connect people to each other (and here's the good part) to me. Intrigued, I decided to buy his book and read it. I was surprised, unnerved actually, to learn how much can be inferred about me from my on-line presence using text choices, images, language, even interaction patterns (such as where I point and click on the screen and for how long). Having a background in psychology and organizational behavior, I was familar with the idea that humans are interpreters and creators of symbolic communication. My effectiveness as a consultant, researcher, and teacher, depends on me being able to be a good reader of people. What I didn't realze until I read this book was how well my mind could be read "virtually." An excellent, easy to read, and fascinating introduction to this topic by a noted expert.
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By Claudiu Murariu on June 25, 2010
Format: Paperback Verified Purchase
What I loved the most about the book is that it comes with a scientific approach towards web analytics and behavioral targeting. On one side, Joseph has a strong background in sociology, anthropology, psychology and many other interconnected sciences. On the other side he loves the web. It was just a matter of time before putting them together (around 15 years of research, actually). The Internet is a very complex communication medium and he really treats it as such. Online behavior is not offline behavior done online.

The book is mind blowing... especially the experiments that Joseph has implemented on different websites. At every page you find yourself saying out loud "Ohh Common, that can't be real!" just that at the next page everything is explained and becomes common sense. While many web analytics and behavioral targeting books out there are rather about cookies, numbers and statistics, for Joseph everything is about people. That's why this book was so different than anything I have read so far.
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Format: Paperback Verified Purchase
What started as an exploration into how I might provide a better user experience to website visitors quickly turned into a journey of self exploration. Joseph Carrabis is able to explain complex subjects in simple and easy to understand text. This book solidified so many connections for me that on more than one occasion I thought to myself "WOW, so that's why people do that!"

As you get to the end of the book it becomes clear that ET in the wrong hands could be a bad thing. Yet, it's exciting to think of all the positive and good uses for this sophisticated technology. The book really sparked my imagination and I can't wait for volume II!
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