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2 Reviews
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Weichselbaum is a mad genius!,
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This review is from: Readings in Account Planning (Paperback)
Hart Weichselbaum is a mad genius. I should know, he was one of my first bosses. And he knows his stuff when it comes to Account Planning. This is a must read for those new to the profession, or old guys wanting a refresher and some inspiration. I have my own little business now, and this book is mandatory reading for new employees.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Get this book now!,
By Bill Mitchell "RagingBill" (Baltimore, MD USA) - See all my reviews
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This review is from: Readings in Account Planning (Paperback)
I could not put this book down when I bought it. I was underlining so much material, I needed to find a whole-new system for my underlining. I also was writing notes around the sides of each page. This book will either teach you things you never knew -- or reinforce what you already believe. It's the Bible for understanding strategic planning.
Bill Mitchell |
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Readings in Account Planning by Hart Weichselbaum (Paperback - April 1, 2008)
$47.50
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