Readings in Advertising, Society, and Consumer Culture (Paperback)

~ Roxanne Hovland (Editor), Joyce Wolburg (Editor), Eric Haley (Editor), Ron Taylor (Foreword)

Editorial Reviews

Product Description

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections address the legal and economic consequences of life in a material culture, the regulation of advertising in a culture that weighs free speech against the needs of society, and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Product Details

• Paperback: 425 pages
• Publisher: M.E. Sharpe (June 2007)
• Language: English
• ISBN-10: 0765615452
• ISBN-13: 978-0765615459
• Product Dimensions: 9.8 x 6.9 x 0.9 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
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• Amazon.com Sales Rank: #1,308,011 in Books (See Bestsellers in Books)