Readings for Retail Bank Marketing

A Listmania! list by Hung Chi Chao "marketing guru" (Taiwan and Hong Kong.)
(REAL NAME)   
 
Managing a Consumer Lending Business
1.  Managing a Consumer Lending Business by David B. Lawrence
The list author says:
  "An introductory book for those joining retail lending business.  Very well structure and comprehensive content."
$45.00   Used & New from: $10.07
4.3 out of 5 stars  See all reviews (11 customer reviews)

RISK MANAGEMENT in Consumer Financial Institutions: Modern Tools & Guidelines for all Business Units, Including Country Managers and CEO's
2.  RISK MANAGEMENT in Consumer Financial Institutions: Modern Tools & Guidelines for all Business Units, Including Country Managers and CEO's by Jesus Cornejo
The list author says:
  "A nice introduction book for high level managements in credit or lending financial instituitions.  Not too technical with some insights high level.  Refer to Credit Scoring & Its Application by Lyn C. Thomas as a compliment reading to understand credit risk."
$36.95   Used & New from: $7.03
3.0 out of 5 stars  See all reviews (2 customer reviews)

Credit Scoring & Its Applications (Monographs on Mathematical Modeling and Computation)
3.  Credit Scoring & Its Applications (Monographs on Mathematical Modeling and Computation) by L. C. Thomas
The list author says:
  "My first reading about credit scoring.  It is a wonderful guide but with some technical explanation."
Used & New from: $112.39
4.0 out of 5 stars  See all reviews (2 customer reviews)

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Family Wealth--Keeping It in the Family: How Family Members and Their Advisers Preserve Human, Intellectual, and Financial Assets for Generations
4.  Family Wealth--Keeping It in the Family: How Family Members and Their Advisers Preserve Human, Intellectual, and Financial Assets for Generations by James E. Hughes Jr.
The list author says:
  "For advanced wealth management to preserve for generations"
$32.94   Used & New from: $15.75
4.1 out of 5 stars  See all reviews (49 customer reviews) | 1 customer discussion

Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring
5.  Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring by Naeem Siddiqi
$36.88   Used & New from: $25.70
3.8 out of 5 stars  See all reviews (11 customer reviews)

The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results
6.  The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results by Evelyn Ehrlich
Used & New from: $0.01
3.0 out of 5 stars  See all reviews (4 customer reviews)

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The Loan Officer's Practical Guide to Residential Finance - SAFE Act Version
7.  The Loan Officer's Practical Guide to Residential Finance - SAFE Act Version by Thomas A. Morgan
The list author says:
  "Good for the front line loan officer, either sales or credit analyst."
$52.25   Used & New from: $27.12
3.9 out of 5 stars  See all reviews (21 customer reviews)

Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy
8.  Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy by Stan Rapp
The list author says:
  "Direct marketing skill is key to all consumer bank marketer."
Used & New from: $0.01

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Banker To The Poor: Micro-Lending and the Battle Against World Poverty
9.  Banker To The Poor: Micro-Lending and the Battle Against World Poverty by Muhammad Yunus
The list author says:
  "Though it looks irrelevant to business, it happend in the third world, an explored area for many of us."
$13.02   Used & New from: $0.01
4.6 out of 5 stars  See all reviews (133 customer reviews)

The New Marketing Paradigm: Integrated Marketing Communications
10.  The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz
The list author says:
  "Find the integrated way to target the prospect and deliver the 360 degrees communication."
Used & New from: $0.01
3.6 out of 5 stars  See all reviews (5 customer reviews)

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Successful Direct Marketing Methods, Seventh Edition
11.  Successful Direct Marketing Methods, Seventh Edition by Bob Stone
The list author says:
  "A good guide for retail marketers to plan the direct marketing campaigns."
Used & New from: $0.01
4.3 out of 5 stars  See all reviews (6 customer reviews)

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An Introduction to Credit Risk Modeling (Chapman & Hall/CRC Financial Mathematics Series)
12.  An Introduction to Credit Risk Modeling (Chapman & Hall/CRC Financial Mathematics Series) by Christian Bluhm
The list author says:
  "A technical & statistical book for credit modeling.  Suggest only for those who have math or credit background.  For marketers, suggest read "Managing a Consumer Lending Business" by Lawrence."
Used & New from: $5.00
4.7 out of 5 stars  See all reviews (7 customer reviews)

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Mortgage Encyclopedia: An Authoritative Guide to Mortgage Programs, Practices, Prices and Pitfalls
13.  Mortgage Encyclopedia: An Authoritative Guide to Mortgage Programs, Practices, Prices and Pitfalls by Jack M. Guttentag
Used & New from: $0.01
4.7 out of 5 stars  See all reviews (20 customer reviews)

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Hung Chi Chao "marketing guru" (Taiwan and Hong Kong.)
(REAL NAME)   
Qualifications: Guru in a consumer bank
Last updated: 5/1/08
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