Ready, Aim, Capture!: The Secret to Successful Internet Marketing [Paperback]

Kris Kiler (Author)

Book Description

Publication Date: July 21, 2009

Acclaimed internet marketing strategist and design consultant, Kris Kiler, wants to help you use the Internet effectively to get more business. Billions of dollars are spent each year in "scattershot" advertising all over the Internet. This money is often wasted because little to no effort is put into the architecture of a clear and coherent process to sell prospects the advertised product or service. By presenting the fundamentals of a new approach to Internet marketing, Kris introduces you to a simple and practical system that can provide bottom-line results to using the Internet effectively in your marketing strategy. This book can help you if • you have a single offer (product or service) that you are trying to sell over the Internet. • you want to build up your email list in order to sell a product or service via email. • you have an established business and want to create a separate web presence for a single product or service. • you been in business and want to expand into other markets but might not want to relate the product or service to your current business. This book will get you up to speed on the things you should start working on today to improve your results immediately. • Are you a marketer who is conducting email campaigns or using Google AdWords to promote products and services and want to maximize your ROI? • Are you a social marketer who wants to find a way to capitalize on your efforts? This book uses centuries-old success principles integrated with marketing fundamentals to make you a better marketer-which means attracting the right prospects and selling more products and services.

Editorial Reviews

Review

"Where was this book when I first started using the Internet to market my business ten years ago? I just finished reading it and I have already been able to implement several ideas. Kiler has written a gem that every entrepreneur needs to read." --Scott Campbell, Coauthor, 5-D Leadership: Key Dimensions for Leading in the Real World, Director of Training, 5D Leadership

"How well the masses need this kind of information today. This book is perfect for the person or business that needs to come up to the times." --Patti Serano, Founder, Entrepreneur Club

"Thanks to the tools, tips and resources in Ready, Aim, Capture!, the WBIS landing page receives consistent and measurable results. If you have a website, your business needs this system to land clients and convert them to lifetime members." --Sheila Dixon, Author, The Marketing Mission, Founder and CEO,, Women Building & Investing in Success

"Reading Ready, Aim, Capture! opened my eyes to the ways in which I am not actively seeking my potential clients and the common assumptions that having a general web-page is enough for people to seek information about our services and products. I now realize the importance of landing pages and the role they play in our fast-paced information online. I will definitely encourage all small business owners to learn and educate themselves in ways in which they can use landing pages in their overall marketing effort." --Beatriz Zayas, Director, Valley College Consulting

Product Details

• Paperback: 104 pages
• Publisher: Top Book Sales (Kaizen Publication LLC subsidy); 1st edition (July 21, 2009)
• Language: English
• ISBN-10: 0984110216
• ISBN-13: 978-0984110216
• Product Dimensions: 9 x 6 x 0.2 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #3,368,717 in Books (See Top 100 in Books)

More About the Author

Kris is the founder and president of Strategic Marketing Systems, a firm dedicated to helping businesses create effective marketing strategies that attract and retain customers for life while leveraging current marketing resources for maximum results.

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* Connect on LinkedIn - http://www.linkedin.com/in/kriskiler

Prior to founding his firm, Kris was president and chief executive officer of an organizational development company that focused on training, publishing, and Internet services. There he launched more than thirty products; including trade books, training support materials, and psychological assessments; launched a line of human performance trainings, and developed and launched a cutting edge client management and assessment delivery software-as-service (SAS) product.

Kris' passion for marketing began in 1996 when he started using the Internet to market products and services. Since then, he has worked with hundreds of marketing clients to design their success on the Internet. He is the author of Ready, Aim, Capture!: The Secret to Successful Internet Marketing and coauthor of Creating Multiple Streams of Income with Information Products: Turning Your Ideas Into Assets.

Beyond marketing, Kris has a passion for understanding what it takes to create great leaders. He is a certified Job and Career Transition Coach and an experienced instructional designer. He has been involved in the training and development field for over 15 years.

Kris is also the author of The Role of Talent Development in Employee Engagement (free download through www.LeadersBeacon.com), Cracking the Personality Type Code Presentation Slides (available through www.TypeLabs.com), and co-creator of the Professionalism and Business Etiquette: Keys to Intentional Success workshop (available through www.TrainManagers.com).