Customer Reviews

Ready, Blame, Fire!: Myths & Misses in Marketing

5 star:		(3)
4 star:		(2)
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Only IRA can put his unique touch to a book like this! Not only should you read the book - meet him in person, attend his classes, go to his seminars, hear his speaches. He has been a change agent for me, he might do the same for you!

GOOD READING!

Easy to read compilation of business failures and successes; with the the answers to the question, why? Provides great examples of what is meant by "thinking out of the box", and the results of staying in the box. Ira's personal insight and experiences makes for enjoyable reading.

Ira gives his readers a look at business in a houmorous and delightful fast paced style. People looking for the inspiration to "get ahead" will find this book a worthwhile read.

This book shows you that change is inevitable & growth is optional. The author does a great job in providing the necessary tools to avoid becoming a sad statistic. It was easy and enjoyable to read and pull away some invaluable information from this book. If you are a small or large business, you can definitely utilize the pearls of wisdom in Ready, Blame, Fire!

Blumenthal dispels many of the myths in marketing and advertising, such as "Value means Cheap". Just because somethings is value-priced, doesn't mean it's cheap. Take this book for example. For it's price, you just can't find a more interesting book on Marketing. Check it out today!