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Ready, Fire, Aim: Zero to $100 Million in No Time Flat Hardcover – January 2, 2008

ISBN-13: 978-0470182024 ISBN-10: 0470182024 Edition: 1st

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Product Details

  • Hardcover: 400 pages
  • Publisher: Wiley; 1 edition (January 2, 2008)
  • Language: English
  • ISBN-10: 0470182024
  • ISBN-13: 978-0470182024
  • Product Dimensions: 1.2 x 6.3 x 9.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (97 customer reviews)
  • Amazon Best Sellers Rank: #72,332 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

If you had the opportunity to work where, when, and with whom you wanted—all while getting paid very well—would you take it? Self-made multimillionaire and bestselling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

While some of the concepts covered may seem novel, all of them have been proven to work time and again. Among other things, you'll discover:

  • Why selling is your first business priority and the one thing you should never stop doing

  • The handful of numbers that are critical to every business

  • When to cut your losses short and when to let your winners run

  • The front-end/back-end method of doubling profits easily

  • Why having a Plan B is as important as Plan A, and when and how to create it

  • The difference between pushers, thinkers, organizers, and sellers, and how to attract the ones you need for your business

Over the course of his remarkably successful career, Michael Masterson has helped start and develop dozens of multimillion-dollar businesses, including one whose revenues exceeded $135 million and another still growing at $300 million. Now, with Ready, Fire, Aim, he'll show you how to make your way to the top by designing powerful marketing campaigns that will regularly outsell your competitors; implementing innovative operational procedures that will reduce costs and hassles; and using the revolutionary power of the Internet to reduce customer complaints and increase profits.

To start and grow multimillion-dollar businesses over and over again you have to master certain skills. Ready, Fire, Aim reveals what those skills are and shows you how to quickly master them. Filled with in-depth insights and expert advice, this remarkable guide for entrepreneurs gives you a blueprint for business and financial success that will allow you to enjoy life to its fullest.

From the Back Cover

Praise for Ready, Fire, Aim

"This is an extraordinary book—full of practiced, proven strategies and techniques to help you make more sales and great profits than you ever imagined possible."
—Brian Tracy, author of The Way to Wealth

"Wow! A powerhouse book packed with tried and tested street-smart wisdom. I'm impressed!"
Dr. Joe Vitale, author of The Attractor Factor

"Michael Masterson's Ready, Fire, Aim hits the mark—dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career . . . just starting out or already at the $50 million level . . . you'll better understand the challenges you face. And you'll get some 'bulls' eye' insights about how to overcome them."
Bill Bonner, founder and President of Agora Inc.

"Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark —stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he's actually done it — over . . . and over . . . and over again. The number of successful businesses he's built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book."
Robert Ringer, author of To Be or Not to Be Intimidated?

Ready, Fire, Aim is both an attitude and a method that self-made multimillionaire and bestselling author Michael Masterson follows to achieve success in business. It's helped him build and grow dozens of multimillion-dollar businesses, including one whose revenues reached $135 million and another still growing at $300 million.

Now, with Ready, Fire, Aim, Masterson reveals how you can use his approach to achieve unprecedented entrepreneurial success and enjoy life to its fullest. Written in a straightforward and accessible style, this engaging guide will prepare you to:

  • Start a business from scratch and make it profitable quickly

  • Keep a growing business growing as revenues climb from a million to tens of millions to hundreds of millions

  • Get other people to do almost all the hard work for you, so you are free to do only the fun stuff

  • Position yourself as an indispensable business builder, so you can enjoy a big share of the profits even if you are working only part-time

  • Duplicate your winning strategy in several businesses, so you never have to worry about "needing" any one of them

It takes more than money to build a profitable business—it takes a unique set of skills and strategies. With Ready, Fire, Aim, you'll discover how to develop these essential entrepreneurial skills and use them to vastly improve any business endeavor.

More About the Author

MICHAEL MASTERSON has developed a loyal following through his writings in Early to Rise (ww.earlytorise.com), an e-newsletter published by Agora, Inc. that mentors hundreds of thousands of success-oriented individuals to help them achieve their financial goals.

Masterson has been making money for himself and others for almost four decades. At one time or another, he's owned and run multi-million dollar companies that were public/private, onshore/overseas, local/international, service-/product-oriented, retail/wholesale/direct mail, and even profit/not-for-profit.

Masterson is the author of the Wall Street Journal bestsellers Automatic Wealth: The Six Steps to Financial Independence; Automatic Wealth for Grads... and Anyone Else Just Starting Out; Power and Persuasion: How to Command Success in Business and Your Personal Life (all published by John Wiley & Sons); and Confessions of a Self-Made Millionaire. His next book, Seven Years to Seven Figures: The Fast Track Plan to Becoming a Millionaire (John Wiley & Sons) will hit bookshelves in October of 2006.

Customer Reviews

Read this book and re read it.
M. A. Filippelli
This book will help you grow your business, and it will also help you make money if you apply the principles he outlines.
Jinger Jarrett
I recommend this book highly both to entrepreneurs and investors in growing businesses.
Sven Atterhed

Most Helpful Customer Reviews

110 of 129 people found the following review helpful By Susanna Hutcheson TOP 500 REVIEWER on January 10, 2008
Format: Hardcover
"Nothing matters more than selling," says the author. "Many first-time entrepreneurs have the impression that they are doing things in a logical order when they look for the perfect office space, have logos designed, and order a lot of inventory. The reality is they are wasting valuable resources on secondary and tertiary endeavors. If no one is going to buy what you want to sell, you've just wasted a bunch of money on a business that will never be."

I see this when a client comes to me and has spent most of his small budget on Web site design and left the important thing, the sales message, for least --- just to fill in the beautiful design. They've spent their money on the least important and have no money left for the most important. This book addresses just these issues.

In this new book Masterson gives a three-step process that entrepreneurs should follow in order to have a successful business. Unfortunately, most do not. I've seen this first hand in my own consulting business. Entrepreneurs tend to put their values and their money on all the wrong things --- and this leads to certain failure.

Here are the steps according to Masterson:

Step one: Get the product ready enough to sell, but don't worry about perfecting it. Step two: Sell it. Step three: If it sells, make it better. While this all sounds fairly easy, it's not.

"Selling can be terrifying," Masterson says. "It can be tough, gritty, unglamorous work. But when you make that first big sale, you realize it's also exhilarating. And like it or not, you probably won't become a successful entrepreneur until you can sell your product or service in your sleep."

When your business is new, you should begin to build a base of customers or clients --- that means you have to sell.
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Format: Hardcover
I enjoy the occasional book on marketing and how to acheive success. The cover blurbs for "Ready, Aim, Fire" seemed promising as did some of the Amazon reviews. So I figured why not.

I can now answer the question "why not" in detail and at length.

First, the good news. Michael Masterson does a reasonably good job of distilling the advice offered in dozens of other books on advertising and marketing, from Napoleon Hill to Rosse Reeve's "Reality In Advertising". However, the solid advice gleaned from those classics is diluted with Masterson's endless preening and outright bragging.

The overall experience is not necessarily enjoyable or instructive, unless you are inspired by someone telling you, over and over and over again, of how successful and great he is.

A careful reading led me to become very suspicious of Michael Masterson and to do some quick research. Masterson claims to have had titles on the New York Times, Wall St. Journal and Amazon best seller lists. Indeed, on two occasions - and that means two distinct dates - Masterson was on the Wall St. Journal best seller list. This is not like being on that list week after week: it was twice for one time each. As for the New York Times, a Nexis search shows Michael Masterson appearing in the Times just once, with a comment in an article. No appearances on their best seller list. Amazon's best seller lists are very different and appearing on them is on meaningless. It is said that having 30 friends order a book at the same time will put you on their best sellers list for a little while at least.

More disturbing are Masterson's associations, one of which is Agora International, which publishes a number of investment newsletters which seem to be of the "we have a tip for you" variety.
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27 of 35 people found the following review helpful By Florida Reviewer on January 7, 2008
Format: Hardcover
I've read well over a dozen business books in just the past few months (Made to Stick, We are Smarter than Me, etc) and this is right up there with the best. Maybe THE best.

It's much less about the latest hot new trends (social media, web 2.0 etc) and much more about getting back to a basic truth about business. It is a truth that seems obvious and even boring but yet you hardly ever hear it.

What he's talking about is that success in business is quite simply about selling. Not endless planning, not org charts and flow charts and meetings and stationary, but simply getting a sale made. Do that and everything else takes care of itself. The other key point is the interesting twist to Jack Welch's "Speed" manta which Masterson calls "accelerated failure". (Thus the Ready Fire Aim title). The idea here is that you only learn the secrets of a business through mistakes - and the faster you make them (and of course learn from them and change your strategy) the better off you're going to be.

All kinds of very unique and interesting ideas in here. It's got a lot of things I've not heard elsewhere that make a lot of sense.

I only wish I'd read this about 15 years ago, I'd probably be retired by now.
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13 of 16 people found the following review helpful By Mr. G. Dougherty on February 15, 2008
Format: Hardcover
The book starts really well with reference to future chapters made for given business situations that are met along the expansion route. The structure of the book is good, following the growth of entrepreneurial businesses. However, as I read through it, besides the usual business sound bites, you never get the complete explanation you are waiting for. I have no doubt the author is an accomplished businessman but there are lots of books written in the same general terms as this one. Its is an enjoyable read and will leave you with more ideas then when you start but that is about allReady, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series)
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