'Ready, Set, Done: How to Innovate When Faster is the New Fast', by Jim Carroll;
'Change' & 'innovation' are seemingly two most commonly used (or abused?) buzz words in the corporate world, which, from my perspective, readily capture the essence of the challenges faced by all of us today.
The subject of 'change' - agility & flexibility in dealing with a world turned upside down - & 'innovation' - doing things differently to survive & thrive - have continued to fascinate me for many years.
I have read a lot about the subject, & I am also always on the constant lookout for more new perspectives. Hence, to my pleasant delight, I have stumbled upon the work of futurist, trends & innovation expert Jim Carroll on the net.
Through Amazon, I have managed to acquire - & then read in earnest about a couple of months ago - his two books, namely, 'What I learned from Frogs in Texas: Saving Your Skin with Forward-Thinking Innovation' (2004) & 'Ready, Set, Done: How to Innovate When Faster is the New Fast' (2007).
Since the first book has already been reviewed by me on Amazon, I am now reviewing the second book here.
Backed by reportedly impeccable credentials from the big boys, e.g. American Express, Disney, IBM, Microsoft, & acknowledged by 'BusinessWeek' as a thought leader, the author writes almost like corporate skunk Tom Peters - "screwing people's mind . . . taking them to the brink & then pulling them back", to paraphrase Tom Peters.
As a matter of fact, I reckon, at least from my perspective, his writings more or less emulate my other favourite authors on 'Change' & 'Innovation', Robert Kriegel, Louis Patler, Price Pritchett, all rolled into one - short, staccato bursts of energetic prescriptions, occasionally outrageous & yet written succinctly, with enchanting anecdotes & provocative examples from real-world events, in contrast to the staid academic texts of the time.
Having said that, let me get down to the specifics of my overall response of the two books.
In a nut shell, I must say that there are a lot of interesting stuff in the two books, but they are not necessarily unfamiliar or essentially new to most well-read businesspeople:
e.g. "65% of pre-school children today will be employed in careers & jobs that don't yet exist"; "most people will find themselves not only in 4 or 5 different jobs in their lifetime, but in 4 or 5 different careers"; "the 1/2 life of an engineer 's knowledge is about 5 years";
although as one reads from page to page, one can easily get that little jolt, & then seriously reflect on what the author is talking about.
In fact, I must also bring reader's immediate attention to the fact that much of what he has to say in the two books is made somewhat more compelling, when his astute observations of the marketspace are viewed critically as called by the author.
What I like about the two books after perusal is that one can readily open up any page, anywhere in the two books, read for a few minutes, & actually gain some new perspectives from the reading experience.
In fact, that's how I have enjoyed reading the two books, one bite at a time, over a few weeks, some time ago, because I always have this ingrained habit of reading several books by different authors in one go.
From the intellectual standpoint, I consider the second book as a follow-up of the first book.
This time the focus of the second book is on building what the author calls 'high-velocity change leadership' in a fast-paced world.
In this book, he author provides unique insights into how to innovate faster, with multi-skill talent or creative ingenuity as well as project agility to serve as key cornerstones.
As he puts it, "Forget about the concept of innovation as simply involving the design of cool new products. In the high-velocity economy, where faster is the new fast, it's your ability to adapt, change, & evolve, through a constant flood of new ideas, that will define your potential for success."
Apparently for reader's convenience, the author has skillfully organised all his relevant stuff under four over-arching tactical segments:
- 'velocity' (with 8 sub-segments);
- 'agility' (with 6 sub-segments);
- 'innovation' (with 11 sub-segments);
- 'activity' (with 8 sub-segments); [Frankly, I would have thought that the more appropriate label here should have been 'execution' or even 'action-mindedness', since he describes "what you should start doing now to elevate the importance of your innovation efforts"];
Rather than dwelling on what's all in the book, I will share with readers about what I have taken away from the book:
- 'Take the 10 Things Test' (pg 29-34) - Essentially sit in a room, whether at work, home or in a factory, retail store or wherever you might be, & take a look around. Compile a list of 10 items that you see, & then sit back & ask yourself, "How might these things change in the next decade?"
If you really took the time to think about the items you examine, you might be very surprised by the depth of the change that is coming;
[This is certainly a very interesting exercise, & I will share my own little experiment in a separate post!]
- '10 Unique Characteristics of 21st Century Skills' (pg 67-71);
- 'Just in Time Knowledge' (pg 79-82);
- 'How Can You Identify Areas/Opportunities for Innovation' (pg 109-112
[As the author's treatment here is a broad-brush, I suggest reading Michel Robert's 'Innovation Formula'. Please refer to my earlier review on Amazon.]
- '21st Century Capital' (pg 141-144);
- 'Is It Time for an Innovation Audit?' (pg 149-152);
[This one is really cool!]
- 'Focus on Developing your Masters in Business Imagination' (pg 169-173);
[as opposed to the traditional MBA. To be frank, this is a really good & refreshing one!]
Although I have singled out these few sub-segments, I just want to point out this doesn't mean that the other sub-segments are not worth reading about.
I note that the author's closing 10+1 'Great Words' for everyday use in the workplace, as transformational grammar to help you get into the right frame of mind, namely [words in brackets are extracted by me for the author's descriptions]:
- Observe (trends);
- Think (to learn);
- Change (routines);
- Dare (to risk);
- Banish (killer phrases)
- Try [The author should have used 'Experiment'; Try? No try; Do! or Do Not! Remember, the Star Wars movie, 'The Empire Strikes Back'];
- Empower (everybody);
- Question (assumptions);
- Grow (by grabbing opportunities);
- Do (to renew);
- Enjoy (your passion);
is undoubtedly an excellent & timely way to return to his earlier book. He sums up his proposition from the very beginning, during which he argues about mind frame change as a prerequisite to forward-thinking:
"Rapid times require bold change; action is critical. Confront your tin cans (another of his metaphors for "stuck in the rut", e.g. 'aggressive indecision'), & you've got the right leadership frame of mind to take you into the future."
Incidentally, just for the fun of it, I would suggest readers to compare the foregoing 10+1 action verbs with the 26 action verbs from futurist Frank Feather's 'Futuristic Leadership A-Z'. Please refer to my earlier review on Amazon.
If you love Tom Peters' work just like I do, I am confident that Jim Carroll will not disappoint you for a change. The latter is equally provocative & vibrant in his writing.
Reviewed by Lee Say Keng, Knowledge Adventurer & Technology Explorer, November 2008