Customer Reviews

Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet

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When you have a message to communicate the object is to be heard. This book will help you, in effect, talk louder. It includes everything you need to prepare in advance for each and every communication opportunity. I bought this book along with "Creating Powerful Radio" because "Ready, Set, Talk!" broadens the scope of your horizons beyond talk radio only, focusing on TV and Internet venues as well. It makes an excellent companion to "Creating Powerful Radio" to enable a big picture approach to getting out your message. If you have a message to communicate buy both books together - you won't regret it.

Ellen Ratner is the master of Talk--in every format. "Ready, Set, Talk" gives detailed, insider accounts from real experts and newsmakers. Chapter 3 on "Selecting a Spokesperson" is particularly helpful for those who must find a new face for their organization. Chapter 9 on "Crisis Management" provides an excellent, streamlined synthesis of both practical and theoretical perspectives on how to deal with disasters in the media. "Ready, Set, Talk" has earned a place in my library right next to classics such as Roger Ailes "You Are the Message."