"Ready, Set...Whoa!": Are You Really Ready for Retailers? [Paperback]

Lisa Carver (Author)

Book Description

Publication Date: August 5, 2005

Whether you're a start-up supplier seeking reality-based retail launch strategies or an established retail vendor wanting to increase your eligibility for new branding, licensing, and distribution opportunities, newmarketbuilders' first book in the Pencil Principle Series: Ready, Set ...Whoa! Are You Really Ready For Retailers? shows you how to get your products in front of major retailers and how to keep them there! Based on years of direct multi-million-dollar major store sales experience and their ongoing conversations with top suppliers and retail buyers, newmarketbuilders' sales and follow-up strategies will help start-ups assess the retail viability of their products while reestablishing best practices for suppliers seeking expansion.

Editorial Reviews

From the Author

Bottom line, our goal is to help suppliers, especially new suppliers, since their resources are usually more limited. There is little if any definitive, experienced-based information available on this subject which has led to people being taken advantage of with little to show for it. This book is our way of helping them by giving straight answers and providing ways that they can quickly assess where they are in the process. We even include an "Are You Really Ready for Retailers?" checklist which includes 19 questions every aspiring supplier should be able to answer before attempting to meet with a retailer.

Ready, Set . . . Whoa! Are You Really Ready for Retailers follows last fall’s release of our groundbreaking report, "Ten Supplier Mistakes that Give Your Competition the Edge." In that report, we identified the top ten mistakes that often jeopardize an established supplier’s relationship with major retailers. The list struck a chord with so many suppliers and retailers especially since, in the days of shrinking vendor bases and direct sourcing, product innovation and technology upgrades alone won’t guarantee a long-term supplier advantage. We felt compelled to write a book specifically for start ups that would keep them from making these critical mistakes and help them plan their launch before it is too late.

About the Author

Carol Spieckerman possesses over 20 years of multi-million-dollar sales, management, product launch, licensing, and business development experience. She brings high-volume sales and sales management expertise to newmarketbuilders' clients and has worked extensively with major retailers including Wal-Mart, Target, food and drug, and better department and specialty stores. Lisa Carver has managed and implemented business development and marketing initiatives in the private and not-for-profit sectors since 1987. Working with both start-up and mature companies, Lisa has defined strategic growth initiatives for consumer products organizations and licensors and developed key global relationships in Asia, Canada, Mexico, and Europe. Carol Spieckerman and Lisa Carver founded newmarketbuilders in 2001 in order to help their clients' gain a long-term advantage with retailers and licensing partners.

See all Editorial Reviews

Product Details

• Paperback: 184 pages
• Publisher: AuthorHouse (August 5, 2005)
• Language: English
• ISBN-10: 1420814044
• ISBN-13: 978-1420814040
• Product Dimensions: 9 x 6 x 0.4 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,257,065 in Books (See Top 100 in Books)