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Sexist Books. All The "Workers" Are Men. Scholastic and Lego Should Be Ashamed
on June 5, 2014
I bought a bunch of these Lego books for my 3 yr old son because we had read one together and he really liked it. As my daughter (whose in elementary school) and I started reading them to him I began to notice a disturbing thing - in story after story almost all the "workers" are men. In fact, ALL the primary worker roles are men. Not one woman.
"Fire Truck to the Rescue" - All the firefighters are men
"All Aboard" - The conductor and all the other train workers are men
"3,2,1 Liftoff!" - All the astronauts, all the control crew and even all but 1 (she's pretty small and in the background) of the rest of the ground crew are men
"Ready for Takeoff" - The pilot, the mechanics, the ground crew, the control tower, and all the other workers all men
"Build This City" - Every single one of the many construction crew are all men.
I'm sure you'll find practically the same in the other books, but these are just the 5 that I bought.
I'm highly disappointed in both Scholastic and Lego. Both companies should be ashamed of themselves. Quite honestly, I'm pretty shocked. I tell both my son and daughter that they can be anything they want to be. Which is why I find it unconscionable that these books that are specifically targeted towards children send such a terrible message - one that may seem subtle and harmless at first but kids ARE observant and they do pick up on things like "gender" roles - especially when it's repeated in book after book.