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Reagan's Revolution: The Untold Story of the Campaign That Started It All [Kindle Edition]

Craig Shirley
4.8 out of 5 stars  See all reviews (29 customer reviews)

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Book Description

Today's political scene looks nothing like it did thirty years ago, and that is due mostly to Reagan's monumental reshaping of the Republican party. What few people realize, however, is that Reagan's revolution did not begin when he took office in 1980, but in his failed presidential challenge to Gerald Ford in 1975-1976. This is the remarkable story of that historic campaign-one that, as Reagan put it, turned a party of "pale pastels" into a national party of "bold colors." Featuring interviews with a myriad of politicos, journalists, insiders, and observers, Craig Shirley relays intriguing, never-before-told anecdotes about Reagan, his staff, the campaign, the media, and the national parties and shows how Reagan, instead of following the lead of the ever-weakening Republican party, brought the party to him and almost single-handedly revived it.

Editorial Reviews Review

The campaign for the 1976 Republican presidential nomination is the only political race that Ronald Reagan ever lost. Ironically, that defeat to Gerald Ford "changed the conservative movement, the Republican Party, America, and eventually the world," writes Craig Shirley in Reagan's Revolution. Further, the campaign "marked the point when conservatives took over the Republican Party and changed its message and its ideology." Reagan's views on such issues as tax cuts, aggressive anti-Communism, reductions in government spending, and the use of military power to protect American interests moved from radical ideas to part of the Republican platform after 1976. Tracing Reagan's rise to national power to the concession speech he made at the convention, Shirley explains in great detail how Reagan almost single-handedly took the Republican Party from its "death throes" to its resurgence. He may have lost the nomination, but he saved the party. Based on interviews with insiders who worked on the campaign and the journalists and pundits who covered it, Reagan's Revolution offers many telling anecdotes and fascinating insights into the race's build-up and conclusion, making it the first book to offer exhaustive coverage of this vital period in Reagan's life. --Shawn Carkonen

About the Author

Craig Shirley is the author of two critically praised bestsellers about Ronald Reagan, Rendezvous with Destiny and Reagan's Revolution as well as the New York Times best-selling history, December 1941. He is the president of Shirley & Banister Public Affairs. Shirley and his wife, Zorine, are the parents of four children. They reside in Lancaster, Virginia.

Product Details

  • File Size: 1032 KB
  • Print Length: 441 pages
  • Page Numbers Source ISBN: 0785260498
  • Publisher: Thomas Nelson (February 22, 2010)
  • Sold by: HarperCollins Christian Publishing
  • Language: English
  • ASIN: B007V955ZS
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #554,002 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
34 of 37 people found the following review helpful
All students of American political history, and most adults know that Ronald Reagan was the 40th President of the United States, serving from 1981 - 1989. What many people do not know is that his first real effort to be elected President started in 1976 - it is that campaign that Craig Shirley has recounted for us in fascinating detail in his new book Reagan's Revolution.

Ronald Wilson Reagan (1911-2004) got his start in major politics by being elected governor of California. He later put together an 11th hour effort for the Republican Presidential Nomination against Richard Nixon, but he really didn't strive for the Presidency until 1976.

This book is a tale of the campaign, start to finish - it is almost an hour-by-hour blow of Reagan's efforts to unseat the incumbent President, Gerald R. Ford. From the time that Reagan joined the race until the convention in Kansas City was over, it was obvious that this was not going to be a "regular" political contest, as defined in the 20th century use of the phrase. Instead, Reagan brought a new zeal and style to the campaign, which made Ford and his team very nervous about their chances of claiming the nomination, much less being elected in their own right to the Presidency in 1976.

I tremendously enjoyed Shirley's writing style; this was an easy book to read, and watching the personable Reagan campaign, including his acceptance of the defeats, was fascinating to me. I personally do not remember the 1976 Presidential campaign, so this book is especailly valuable in that regard to me.

Craig Shirley has taken his first hand knowledge of Ronald Reagan and other members of the GOP to develop this book.
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39 of 45 people found the following review helpful
5.0 out of 5 stars Robert Novak on Reagan's Revolution January 24, 2005
As Published in...

The Weekly Standard

January, 24, 2005

By Robert D. Novak

Ford Beats Reagan!

How conservatism won in 1980 by losing in 1976.

Shirley, well known in the political community as a campaign consultant and public relations practitioner, is not a professional writer but has produced a very readable first book. It is nicely paced, meticulously researched, and packed with anecdotes. He uses both primary and secondary sources, plus interviews with surviving participants to produce an account of events that occurred when he was a junior in college. He is the dispassionate narrator, avoiding use of the first person and seldom presenting his own views.

A writer recording recent history has the problem of what to do about participants' remembering events of thirty years ago in a way that always puts them in the best light. John Sears and Dick Cheney, who was President Ford's chief of staff, were interviewed by Shirley and get generally sympathetic treatment. Shirley did not interview Clarke Reed, the Mississippi Republican leader, or Robert Hartmann, Ford's longtime adviser, and they come off very badly.

SHIRLEY DOES NOT TRY to answer the questions that have been pondered in Republican circles for the past three decades. Could Reagan have defeated Carter had he been nominated? If he had, could a Reagan presidency have succeeded if he were elected before his views on taxes were fully developed? Was it the best of all possible worlds for Reagan to lose the 1976 nomination but to be ready to run in 1980?

Nobody knows. Reagan was indeed more fully prepared for the presidency in 1980 than he was in 1976.
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19 of 21 people found the following review helpful
5.0 out of 5 stars The Spirit of (19)76 March 8, 2005
Format:Hardcover|Verified Purchase
Craig Shirley's first literary attempt is a triumph. If you are a political junkie like me, you will love Shirley's narrative style of Ronald Reagan's near triumph over incumbent President Gerald Ford in the fight for the GOP nod in 1976. This wasn't just a battle between two men, but a seismic shift in the landscape of conservative politics. The GOP up until the mid seventies was dominated by what could be called the Rockefeller wing. Liberal to moderate Senators such as Jake Javits, Charles Percy, Edward Brooks, Clifford Case, Hugh Scott and Charles Mathias were the republican establishment. Conservatives in the senate like New York's James Buckley were an anomaly. Ronald Reagan and his conservative supporters were the outsiders and resented by the in power Rockefeller wing. As a result of the neither here no there liberal to moderate stance of the leadership, the Republican Party did not seem to stand for much other than they were not Democrats. Reagan in 1975 with reluctance announced his challenge to Ford, as he determined that it was time the GOP was painted not in "pale pastels" but in "bold colors". Though Reagan lost in 1976 the conservative brand on the Republican Party was now indelible. Conservative activists in the party were now not just fringe, but were now the dominant voice of the GOP. This holds true more than ever today. Reagan's shadow on the political landscape still looms large and will still be, presumably, generations from now. Here's hoping Craig Shirley attmpts another book on America's political scene.
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Most Recent Customer Reviews
5.0 out of 5 stars I enjoyed the campaign detail and strategies leading up to the ...
Outstanding book. I enjoyed the campaign detail and strategies leading up to the convention. What is amazing is how we conservatives have lost the party to the elite, liberal... Read more
Published 1 month ago by Fred
5.0 out of 5 stars An American Life
Having read Craig Shirley's well written books, Rendezvous with Destiny and December 1941, I felt compelled to read his first book, Reagan's Revolution. Read more
Published 6 months ago by Rebecca Howard
5.0 out of 5 stars Five Stars
Some details here that fill out the iconic leader that was Ronald Reagan.
Published 8 months ago by Carol Johnson
5.0 out of 5 stars The original and still best. Widely copied but non match Shirley's...
Craig Shirley does a remarkable job of bringing to life the "middle" days of Ronald Reagan's rise to power. Read more
Published 8 months ago by Calvin
5.0 out of 5 stars Engaging Chroncile of the 1976 Republican Presidential Nomination
If you like Reagan, as the author clearly does, you will enjoy this book as a fun, very readable account of the campaign. Read more
Published 12 months ago by Jim H
5.0 out of 5 stars Missing Reagan
I'm currently reading Craig Shirley's book "A Rendezous With Destiny" and I love it. So I didn't hesitate to order this book to compliment my historic reading of Reagan's... Read more
Published 12 months ago by C. Leonard
5.0 out of 5 stars 1976 Reagan Campaign
A detailed but highly readable account of the 1976 Reagan presidential campaign. Great book, great story! Craig Shirley makes the 1976 campaign come alive.
Published 15 months ago by Ray Cowart
4.0 out of 5 stars Reagan's 1976 campaign
A great subject and great book. Well worth reading considering today's Republican Party climate. The author may have believed that no villains were involved but that doesn't mean... Read more
Published 19 months ago by Publius Fidesiuscultus
5.0 out of 5 stars If you love politics and political history, you'll love this book!
A very well written, informative look at a riveting campaign and one of the last great political conventions (before they became completely a TV opp and pageant). Read more
Published 19 months ago by jd
5.0 out of 5 stars The Last Great Convention Theatre
Great insight into the prlogue of the Reagan era. Only the highlights of this fascinating story had ever been told. Read more
Published on September 6, 2012 by Gary73
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More About the Author

Craig Shirley is the author of two critically praised bestselling books on President Reagan, :Rendezvous with Destiny:Ronald Reagan and the Campaign that Changed America" and "Reagan's Revolution: The Untold Story of the Campaign That Started It All." He is the president of Shirley & Banister Public Affairs, was chosen in 2005 by Springfield College as their Outstanding Alumnus and has been named the First Reagan Scholar at Eureka College, Ronald Reagan's alma mater.
Shirley has written extensively for the Washington Post, the Washington Examiner, the Washington Times, the Los Angeles Times, Town Hall, the Weekly Standard and many other publications.

Shirley and his wife, Zorine, are the parents of four children. They reside at "Trickle Down Point" on the Rappahannock River in Lancaster, Virginia. He is now working on three more books on Reagan.

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